Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling (Future of Business and Finance)

By: Andreas Krämer and Thomas Burgartz and Christina Muzzu

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Synopsis: This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Book Quality:: Publisher Quality
ISBN-13:: 9783031904974
Related ISBNs:: 9783031904967
Publisher:: Springer Nature Switzerland
Date of Addition:: 08/17/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.