Social Media Campaigns: Strategies for Public Relations and Marketing (3)

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Synopsis
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals.In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. This third edition includes: New insights on AI, ethics, and organizational strategy that reflect the changing landscape of social media. Expanded insights from industry professionals to equip students with diverse perspectives on leading social media hot topics. Updated case studies and real-world examples that showcase how successful brands are navigating the latest trends in earned media, influencer marketing, and community management. This is an ideal text for undergraduate and post-graduate courses in social/digital media marketing and public relations, or a secondary text in broader campaign planning and writing courses.Accompanying gratis online resources include chapter reviews, PowerPoint slides, sample syllabi, in-class exercises, and more.
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
278 Pages
ISBN-13:
9781040404461
Related ISBNs:
9781032802510, 9781040404430, 9781032802527, 9781003496076, 9780367745844, 9781000290646
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Carolyn Mae Kim and Matt Prince. The right of Carolyn Mae Kim and Matt Prince to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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