Advances in National Brand and Private Label Marketing: 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 (Springer Proceedings in Business and Economics)

By: Juan Carlos Gázquez-Abad and Raj Sethuraman and José Luis Ruiz-Real

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Synopsis: The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

Book Quality:: Publisher Quality
ISBN-13:: 9783031971334
Related ISBNs:: 9783031971327
Publisher:: Springer Nature Switzerland
Date of Addition:: 08/21/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Business and Finance, Psychology, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Raj Sethuraman
Edited by:: Juan Carlos Gázquez-Abad
Edited by:: José Luis Ruiz-Real