Media Engagement: Connecting with Audiences in Media Markets (1) (Media Management and Economics Series)

Synopsis

This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.Chapters in this book cover different media sectors such as audiovisual, news and user-generated content (UGC), media branding and reputation, and include experiences from Europe, Latin America, Asia, the Middle East, and the United States. To enable readers to assess and compare contexts, the book supplements theoretical discussions with real-world examples related to legacy and new media from international markets and companies. It also explores the dynamic role of technology and its transformative impact on audience media consumption habits. In doing so, the book provides strategies that foster emotional connections and engagement between media companies and their audiences and offers innovative solutions to face challenges such as news avoidance, eroding media trust, declining audience shares, and content oversaturation.With a thorough exploration of how media companies try to attract their audiences, this book will be of interest to scholars, students, and professionals in the field of media management, media economics, media analytics, and marketing.

Copyright:

2026

Book Details

Book Quality:

Publisher Quality

Book Size:

278 Pages

ISBN-13:

9781040409718

Related ISBNs:

9781032955995, 9781040409695, 9781003585671

Publisher:

Taylor & Francis

Date of Addition:

08/25/25

Copyrighted By:

selection and editorial matter, Mercedes Medina and David Kimber

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Social Studies, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Mercedes Medina

Edited by:

David Kimber