Mastering CommTech: Unlocking the Potential of Digital Transformation in Corporate Communications (Future of Business and Finance)

By: Uwe Seebacher and Thomas Mickeleit and Jörg Forthmann

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Synopsis: This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.

Book Quality:: Publisher Quality
ISBN-13:: 9783031903021
Related ISBNs:: 9783031903014
Publisher:: Springer Nature Switzerland
Date of Addition:: 08/30/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Uwe Seebacher
Edited by:: Jörg Forthmann
Edited by:: Thomas Mickeleit