Creating Responsible and Inclusive Fashion Brand Narratives: Theory and Practice (1)

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Synopsis
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.Drawing on social, consumer, and cultural theories—such as Indigenous dress theory, circularity, fat liberation, and social reproduction—this book encourages students to think critically about brand communication in ways that are relevant, impactful, and aimed at transforming discourse and ideologies, rather than focusing solely on products.Through case studies ranging from Polo Ralph Lauren’s collaboration with Indigenous weaver Naiomi Glasses to material regeneration at Veja, the authors demonstrate how these narratives can be applied in practice while raising ethical questions about transparency and authenticity in fashion brand messaging. Readers will not only gain an understanding of why more inclusive and equitable brand narratives are essential but also develop the knowledge and critical thinking skills needed to analyze, interpret, and contribute to the ongoing transformation of fashion brand storytelling.Creating Responsible and Inclusive Brand Narratives will be of interest to advanced students of Fashion Communication, Marketing and Brand Management.
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
176 Pages
ISBN-13:
9781040416525
Related ISBNs:
9781032851402, 9781040416433, 9781003516750, 9781032851419
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Emily Huggard
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Emily Huggard

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