The Barbie Phenomenon, Volume 1: Gender, Identity, Race and Sexuality (1) (Routledge Advances in Popular Culture Studies)

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Synopsis
This book offers a comprehensive analysis of Barbie’s role in shaping societal perceptions of identity, gender, race, and sexuality. It traces Barbie’s journey from a post-war American doll reflecting stereotypical ideals to a significant cultural icon whose image both reflects and influences complex contemporary discussions on identity. By situating Barbie in her historical and social context, this book explores how this iconic doll has navigated and, at times challenged, is shifting societal norms. Structured thematically, this book dedicates each chapter to specific aspects of Barbie’s influence, from her portrayal of femininity and body image to her evolving representations of race and sexuality.By examining Barbie’s diverse career roles and responses to beauty standards, this book encourages readers to consider both the empowerment and the limitations embedded in her narrative. It also critically addresses efforts to diversify Barbie’s image, questioning whether these initiatives genuinely engage with diverse communities or commodify inclusivity for commercial appeal. Aimed at scholars and students in fields such as gender studies, sociology, and cultural studies, this book draws from multidisciplinary insights to enhance the reader’s understanding of Barbie’s impact.Its rigorous theoretical framework and balanced perspective make it an essential resource for those interested in consumer culture, identity formation, and media representations. By engaging with Barbie’s complex legacy, this book provides a timely and thought-provoking contribution to discussions about the intersections of identity, representation, and popular culture.
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
180 Pages
ISBN-13:
9781040427767
Related ISBNs:
9781041007623, 9781003611530, 9781040427750
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Jo Coghlan, Lisa J. Hackett and Huw Nolan
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Jo Coghlan
Edited by:
Lisa J. Hackett
Edited by:
Huw Nolan

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