Global Business: Connecting Theory to Reality (2)

By: and and and

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Synopsis
This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real-world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics and examining core concepts and their applications through about 40 case studies.Since the first edition was published in 2017, the global business landscape has undergone profound transformations, reshaping how companies operate, compete, and innovate. This new edition incorporates critical developments in the aftermath of the COVID-19 pandemic to provide leaders with a comprehensive understanding of today’s global business environment.New and updated case studies illustrate the magnitude and complexity of global business, highlighting the roles of various stakeholders. In addition to insights on emerging markets, this edition sheds new light on reglobalization, economic nationalism and geopolitical tensions, technological innovation and digital transformation, and sustainability, enabling readers to stay informed about ever-evolving trends. By demonstrating how theories and concepts work in real-world business settings, this book provides readers with the essential tools to analyze and respond to global business challenges effectively. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, as it demonstrates how theories and concepts work in realworld business settings.
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
498 Pages
ISBN-13:
9781040416501
Related ISBNs:
9781032780214, 9781003485902, 9781040416419, 9781032780245, 9781315404325
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Yongsun Paik, Dong Chen, William Newburry and Dan Prud’homme
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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