Strategic Public Relations in Emerging Economies: Public and Private Sector Perspectives (Palgrave Studies of Marketing in Emerging Economies)

By: Robert E. Hinson and Eric Kwame Adae and Genevieve Bosah

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Synopsis: This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.

Book Quality:: Publisher Quality
ISBN-13:: 9783031853449
Related ISBNs:: 9783031853432
Publisher:: Springer Nature Switzerland
Date of Addition:: 09/15/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Communication, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Genevieve Bosah
Edited by:: Robert E. Hinson
Edited by:: Eric Kwame Adae