The Power of Consumer Creativity: Transforming Consumption and Markets (The Seven C’s of Creativity)

By: Marie Taillard and Chloe Preece

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Synopsis: This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.

Book Quality:: Publisher Quality
ISBN-13:: 9783031962479
Related ISBNs:: 9783031962462
Publisher:: Springer Nature Switzerland
Date of Addition:: 09/22/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Psychology, Social Studies, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Marie Taillard
Edited by:: Chloe Preece