Digital Communication Management: Theories and Practices for a Global and Volatile World (1)

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Synopsis
This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective.The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners – collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter’s topics. These and other pedagogical tools – as well as the newly emerging Digital Media-Arena (DMA) Framework – orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling).This book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: www.routledge.com/9781032671307
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
394 Pages
ISBN-13:
9781040430484
Related ISBNs:
9781032671451, 9781032671468, 9781032671307, 9781040430460
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Mark Badham and Vilma Luoma-aho, The right of Mark Badham and Vilma Luoma-aho to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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