Effective Strategy Implementation: Innovative and Structured Methods for Small and Medium-Sized Organizations (Contributions to Management Science)

By: Marco Valeri and Jacqueline Yvette Sánchez-García and Carlos López-Hernández

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: This book aims to provide practical alternatives to help small and medium-sized enterprises (SMEs) develop and deploy effective strategies. The chapters focus on offering techniques for strategy development tailored to the specific needs and constrained resources in SMEs, ensuring their viability in competitive and uncertain environments. This book also offers insights into managerial capabilities and approaches to enable SMEs to quickly adapt to unexpected marketplace changes, such as economic crises or technological breakthroughs. Based on scientific research and empirical studies, the book validates proposed strategies with case studies, serving as a guide for training managers and business leaders to make informed strategic decisions and continuously improve their organizations.