Barbie in the Media: The Transmedia Presence of Mattel's Celebrity Doll

By: Rebecca C. Hains and Emily R. Aguiló-Pérez

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Synopsis: What is the significance of Barbie&’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand&’s multifaceted media presence, this volume&’s chapters consider both Mattel&’s corporate storytelling about and fans&’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts—inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand&’s media presence a fascinating site of contested meaning, worthy of the sustained critique that Barbie in the Media offers readers.

Book Quality:: Publisher Quality
ISBN-13:: 9783031899010
Related ISBNs:: 9783031899003
Publisher:: Springer Nature Switzerland
Date of Addition:: 09/27/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Children's Books, Nonfiction, Teens, Literature and Fiction, Social Studies, Language Arts
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Emily R. Aguiló-Pérez
Edited by:: Rebecca C. Hains