Rituals, Consumption, and Marketing: A Research Companion (1) (Routledge Research Companions in Business and Economics)

Synopsis

Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key parts: 1) conceptual understandings of ritual; 2) rituals and marketing strategy; 3) culturally rooted rituals; 4) rituals and well-being; 5) rituals in childhood and adolescence; 6) rituals, media, and technology; and 7) writing rituals. With contributions from international scholars, ranging from early-career researchers to those who pioneered ritual scholarship in marketing, it showcases the ways rituals can contribute both to the well-being of consumers and the business objectives of marketers.This book will be a valuable resource for academics in the marketing field pursuing ritual scholarship. It will act as a rich resource for creating assignments, cases, and projects in courses on consumer culture, consumer behavior, and marketing strategy. It will also inspire practitioners to make their customers’ experiences more meaningful and memorable.

Copyright:

2026

Book Details

Book Quality:

Publisher Quality

Book Size:

444 Pages

ISBN-13:

9781040413012

Related ISBNs:

9781040412947, 9781032871912, 9781003531357

Publisher:

Taylor & Francis

Date of Addition:

09/30/25

Copyrighted By:

selection and editorial matter, Cele Otnes and Tina M. Lowrey

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Cele Otnes

Edited by:

Tina M. Lowrey