Digital Gaming and the Advertising Landscape (1) (Games and Play)

By: Teresa Hera

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Synopsis: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

Book Quality:: Publisher Quality
Book Size:: 206 Pages
ISBN-13:: 9781040786215
Related ISBNs:: 9781041178118, 9781040780190, 9781003693932, 9789462987159
Publisher:: Taylor & Francis
Date of Addition:: 10/01/25
Copyrighted By:: The author / Taylor & Francis Group
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Computers and Internet, Business and Finance, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.