Globalizing Asian Religions: Management and Marketing (1) (Global Asia)

By: Wendy Smith and Hirochika Nakamaki and Louella Matsunaga and Tamasin Ramsay

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Synopsis: This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

Book Quality:: Publisher Quality
Book Size:: 380 Pages
ISBN-13:: 9781040773796
Related ISBNs:: 9789462981447, 9781041180449, 9781040799697, 9781003696841
Publisher:: Taylor & Francis
Date of Addition:: 10/01/25
Copyrighted By:: Wendy Smith, Hirochika Nakamaki, Louella Matsunaga & Tamasin Ramsay / Taylor & Francis Group
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Religion and Spirituality, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Wendy Smith
Edited by:: Hirochika Nakamaki
Edited by:: Louella Matsunaga
Edited by:: Tamasin Ramsay