Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators
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- Synopsis
- This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.
- Copyright:
- 2025
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658490935
- Related ISBNs:
- 9783658490928
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 10/17/25
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.