Understanding Soft Power in Africa: The Power of Attraction from Pretoria to Beijing (1) (Global Africa)
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- Synopsis
- Negative images of Africa, which define the continent as being riven with poverty, crime, or war, are increasingly being challenged. Examples of soft power, such as Nigeria’s Nollywood, athletic successes in Kenya, Rwanda’s commercial diplomacy, and South Africa’s liberal constitution, are all reasserting African agency and shaping more positive understandings of the continent.This book considers the role and impact of soft power in the African context and how it relates to the 21st century scramble for Africa. Bringing together leading scholars in the field, this book delves into various aspects of soft power in Africa, shedding light on how the continent’s attractiveness is shaped by soft power in the continent’s biggest states, the small states, and also the regional organisations, such as the African Union (AU), Economic Community of West African States (ECOWAS), Southern African Development Community (SADC), and East African Community (EAC). The book then goes on to assess the ways in which great powers, most notably China, the United States, the United Kingdom, Brazil, and France, are themselves deploying soft power in Africa in order to vie for influence, resources, and strategic advantages. Understanding Soft Power in Africa will be an important read for researchers in political science, international relations, African studies, and cultural studies, as well as for African policymakers.
- Copyright:
- 2025
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 328 Pages
- ISBN-13:
- 9781040428207
- Related ISBNs:
- 9781032949246, 9781040428184, 9781003582427
- Publisher:
- Taylor & Francis
- Date of Addition:
- 10/21/25
- Copyrighted By:
- selection and editorial matter, Oluwaseun Tella
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Computers and Internet, Literature and Fiction, Social Studies, Drama, Plays and Theater, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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