Qualitative Methods in Business Research: A Practical Guide to Social Research (Second Edition) (Introducing Qualitative Methods series)

By: Päivi Eriksson and Anne Kovalainen

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report

Book Quality:: Publisher Quality
Book Size:: 376 Pages
ISBN-13:: 9781473952492
Related ISBNs:: 9781473952508, 9781446259597, 9781473952515, 9781473952515, 9781446273395, 9781473952508, 9781446273388
Publisher:: SAGE Publications
Date of Addition:: 10/25/25
Copyrighted By:: ivi Eriksson and Anne Kovalainen
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.