Modeline of California: Pioneer of Modern Lighting

By: Nick Ferrell

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Synopsis: Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lightingunveils Bernie Roberts&’s journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts.Key Features: • Exclusive historical insights: Explores Modeline&’s role in shaping midcentury modern design • Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali&’s connection to the end of Modeline&’s reign • Over 250 high-quality images: Features previously unreleased photos of Modeline&’s unique style • Cultural impact: Details Modeline&’s influence on the furniture and lighting industries • Fascinating narratives: Captivating stories of union struggles, Hollywood ties, and innovation • Author's expertise: Written by a leading authority who documented Modeline&’s history with original families and designers In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.