#Barbie and Social Media: Digital Discourses and Mattel's Celebrity Doll

By: Rebecca C. Hains and Emily R. Aguiló-Pérez

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: #Barbie and Social Media delves into Barbie&’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel&’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie&’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.

Book Quality:: Publisher Quality
ISBN-13:: 9783031956119
Related ISBNs:: 9783031956102
Publisher:: Springer Nature Switzerland
Date of Addition:: 10/31/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Business and Finance, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Rebecca C. Hains
Edited by:: Emily R. Aguiló-Pérez