Principles of Strategic Communication (2)

By: Derina Holtzhausen and Jami Fullerton and Bobbi Kay Lewis

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Synopsis: Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication and crisis communication in the wake of a global pandemic, personal branding, social responsibility in an era of disinformation and the addition of models for ethical decision-making. It also features a completely updated chapter on new media and media metrics. Each chapter includes introductory learning outcomes, updated case studies, a career profile of a current practitioner, end-of-chapter discussion questions and boxes that highlight theory and research, as well as the strategic communication industry insights.Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics and a test bank. New to this edition are PowerPoint slides for each chapter. Please visit www.routledge.com/9781032626284 to access these materials.

Book Quality:: Publisher Quality
Book Size:: 380 Pages
ISBN-13:: 9781040441831
Related ISBNs:: 9781032626307, 9781032626284, 9781040441824, 9781000398434, 9781032626291
Publisher:: Taylor & Francis
Date of Addition:: 10/31/25
Copyrighted By:: Derina Holtzhausen, Jami A. Fullerton, and Bobbi Kay Lewis, The right of Derina Holtzhausen, Jami A. Fullerton, and Bobbi Kay Lewis to be identified as authors of this work has been asserted in accordance with sections
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.