Corporate Advocacy: A Strategic Communications Approach (1)

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Synopsis
Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.Customers, employees, investors, and other stakeholders increasingly expect companies to address complex, and sometimes divisive, sociopolitical issues. Communications professionals must determine how best to engage with those issues, both internally and externally, while considering a variety of operational and reputational factors. This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It starts by providing a contextual and theoretical foundation for the topic, continues with an exploration of the perspectives of various stakeholder groups, and then focuses on the most ethical practices for communicating and acting on a company’s advocacy stance.Ideal as a primary text at the advanced undergraduate or master's level in a corporate advocacy course or a supplementary text in a corporate social responsibility (CSR) communication, public relations (PR), strategic communication, or marketing course, this text is also well suited to new professional communicators.An instructor’s manual with suggestions for in-class exercises and assignments and links to further resources is available at www.routledge.com/9781032595542.
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
184 Pages
ISBN-13:
9781040702727
Related ISBNs:
9781040500453, 9781032595559, 9781032595542, 9781003455134
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Yvette Sterbenk. The right of Yvette Sterbenk to be identified as author of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Law, Legal Issues and Ethics, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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