Aesthetics and Sustainable Luxury Consumption: Evidence from Scientific Literature, Case Studies and Consumer Neuroscience (Palgrave Advances in Luxury)

By: Cesare Amatulli and Alba D’Aniello and Rumen Pozharliev and Ana Carmela Martinez Levy and Matteo De Angelis

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Synopsis: Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "art&”. Yet specific aesthetic attributes can shape or undermine responsible consumer choices. Drawing on relevant literature, enriched by insightful case studies and empirical research, the book introduces a novel conceptualization of sustainable luxury consumption, integrating individual motivations and aesthetic characteristics to better understand the psychological and physiological consumers&’ response. Insightful reading for early-career and experienced academic scholars interested in luxury and sustainability, this book also offers valuable managerial insights for luxury brand leaders seeking to navigate the sustainable transition more effectively.