Happiness in the Marketplace: A Study of Consumption, Consumers and Wellbeing (Social Indicators Research Series #64)

By: M. Joseph Sirgy and Dong-Jin Lee

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Synopsis: This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people’s happiness in the marketplace. The authors, senior experts in the field, make specific recommendations to design and implement consumer wellbeing strategies. These recommendations are for marketing executives to maximize their effectiveness and help consumers achieve optimal levels of happiness (overall happiness, consumer happiness, and consumption happiness), which in turn could enhance organizational return on investment through customer loyalty, repeat patronage, sales, and profit. The book reviews and integrates learnings from the research on happiness in several fields of study, namely, quality-of-life studies, marketing, consumer studies, social psychology, and behavioral economics, and is of interest to marketing executives and academics from various fields working on consumers and consumer wellbeing.

Book Quality:: Publisher Quality
ISBN-13:: 9783032044433
Related ISBNs:: 9783032044426
Publisher:: Springer Nature Switzerland
Date of Addition:: 11/20/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Psychology, Medicine, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.