International Public Relations: Negotiating Culture, Identity, and Power
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- Synopsis
- International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
- Copyright:
- 2007
Book Details
- Book Quality:
- Excellent
- Book Size:
- 304 Pages
- ISBN-13:
- 9781412914147
- Publisher:
- SAGE Publications, Incorporated
- Date of Addition:
- 03/04/14
- Copyrighted By:
- Sage Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks, Communication
- Grade Levels:
- College Junior, College Senior, Graduate Student
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.
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- by Patricia A. Curtin
- by T. Kenn Gaither
- in Nonfiction
- in Business and Finance
- in Textbooks
- in Communication