Borrowing Brilliance
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- Synopsis
- As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas. Since brilliance is actually borrowed, its easily within reach. Its really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation: Step One: DefiningDefine the problem that youre trying to solve. Step Two: BorrowingBorrow ideas from places with a similar problem. Step Three: CombiningConnect and combine these borrowed ideas. Step Four: IncubatingAllow the combinations to incubate into a solution. Step Five: JudgingIdentify the strength and weakness of the solution. Step Six: EnhancingEliminate the weak points while enhancing the strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google Guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further youre your own company you look, the more creative the solution.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781101136270
- Publisher:
- PENGUIN group
- Date of Addition:
- 04/23/14
- Copyrighted By:
- David Kord Murray
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.