POP! Create the Perfect Pitch, Title, and Tagline for Anything
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- Synopsis
- Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant and workshop leader Sam Horn identifies what makes an idea, message or product break out - and presents a simple and proven process: POP! (Purposeful, Original, Pithy) to create one-of-a-kind ideas, products and messages that pop through the noise, off the shelf and into consumers' imaginations.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781101191200
- Publisher:
- A Perigee Book
- Date of Addition:
- 04/24/14
- Copyrighted By:
- Sam Horn
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.