Meatball Sundae
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- Synopsis
- American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae. " A big, ineffective mess. In his trademark style -- clear, accessible, jargon-free, and full of real-life examples -- Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun. Seth Godin is a bestselling author, entrepreneur and agent of change. His book Permission Marketing was an Amazon. com Top 100 bestseller for a year, a Fortune Best Business Book, and spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. He lives in Westchester County, New York.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781101216361
- Publisher:
- Penguin Group, Inc.
- Date of Addition:
- 04/25/14
- Copyrighted By:
- Do You Zoom, Inc., 2
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.