One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
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- Synopsis
-
"We Bring Good Things to Life"
"It's Not TV, It's HBO"
"Visa: It's Everywhere You Want to Be"
These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 300 Pages
- ISBN-13:
- 9781101662045
- Related ISBNs:
- 9781591841425
- Publisher:
- Penguin Group US
- Date of Addition:
- 04/29/14
- Copyrighted By:
- Phil Dusenberry, 2
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.