Campaigns and Elections American Style
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780813391588
- Related ISBNs:
- 9780813344195
- Publisher:
- Westview Press
- Date of Addition:
- 05/16/14
- Copyrighted By:
- Candice J. Nelson, James A Thurber
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.