Marketing and Finance
By: and and
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- Synopsis
- Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781118748763
- Related ISBNs:
- 9781119953388
- Publisher:
- Wiley
- Date of Addition:
- 06/18/14
- Copyrighted By:
- Malcolm Mcdonald, Keith Ward, Brian Smith
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Malcolm Mcdonald
- by Keith Ward
- by Brian Smith
- in Nonfiction
- in Business and Finance