The 5 Paths to Persuasion
- Synopsis
-
The framework outlined in this book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information at different stages in their decision making processes. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 327 Pages
- ISBN-13:
- 9780446506045
- Publisher:
- Warner Books
- Date of Addition:
- 06/08/09
- Copyrighted By:
- Robert B. Miller
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.