Teach Yourself Copywriting
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- Synopsis
- Copywriting -- supported by evocative images -- explains the benefits of a product or service to an individual and then allows that person to make a considered buying decision based on facts, aspirations and associations. From a professional viewpoint, the natural home of copywriters is the advertising agency. It has often been said that great copywriting requires 50% information, 15% inspiration, 25% personalization and 10% perspiration! The more balanced your approach, the greater will be your understanding of a targeted audience. Adapt your style and tone of voice to establish rapport and credibility with your intended reader, viewer, listener and so forth. It's by getting to know what makes people want to listen to/read/continue to watch what you have to say that you can write effective copy.
- Copyright:
- 2003
Book Details
- Book Quality:
- Excellent
- Book Size:
- 300 Pages
- Publisher:
- N/A
- Date of Addition:
- 06/14/09
- Copyrighted By:
- J. Jonathan Gabay
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Digital Divide Data
- Proofread By:
- Digital Divide Data
- Usage Restrictions:
- This is a copyrighted book.