Branding for the Public Sector
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- Synopsis
- How to apply for-profit marketing strategies to non-profitorganizationsBranding for the Public Sector presents powerful and effectivebranding strategies for the public sector illustrated through casestudies and examples. The book covers branding architecture, brandvision, market research, brand perception, engagement,communication, managing brand change and much more. Additionally,the book highlights the future of public sector branding and howorganizations in the public sector may be a key driver of economicgrowth and prosperity through the twenty-first century. Brandingfor the Public Sector offers expert guidance for managers andleaders who want to build powerful, influential brands in thepublic sector.* Presents strategies and actions for building a powerful,memorable public sector brand* Explains why the public sector will be the next huge growthsector in branding* Explores the competencies needed to successfully manage apublic sector brand
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781118756270
- Related ISBNs:
- 9781118756317
- Publisher:
- Wiley
- Date of Addition:
- 01/28/15
- Copyrighted By:
- Wiley
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Politics and Government
- Submitted By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.