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Government Regulation and the Legal Environment of Business
by Don Mayer and Daniel M. Warner and George J. Siedel and Jethro K. LiebermanMayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today’s highly regulated business environment. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
How to Use Microsoft® Excel®
by Joseph M. ManzoHow to Use Microsoft® Excel® The Careers in Practice Series is an textbook appropriate for a course covering Microsoft Excel at a beginner to intermediate level. It is geared toward and will be accommodating for students and instructors with little to no experience in using Microsoft Excel. However, the approach is not at the expense of relevance. How to Use Microsoft® Excel® The Careers in Practice Series approaches Excel from the perspective of making personal and professional quantitative decisions. Personal decisions include big purchases such as homes and automobiles, savings for retirement, and personal budgets. Professional decisions include budgets for managing expenses, merchandise items to markdown or discontinue, and inventory management.
Human Relations
by Laura Portolese DiasHuman Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships. Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical skills all students need to succeed in career and in life. Human Relations book isn't an organizational behavior text, but it provides a good baseline of issues students will deal with in their careers on a day-to-day basis. This book is also not a professional communications book, business English, or professionalism book, as the focus is much broader--on general career success and how to effectively maneuver in the workplace.
Human Resource Management
by Laura Portolese DiasHuman Resource Management by Laura Portolese Dias teaches HRM strategies and theories that any manager--not just those in HR--needs to know about recruiting, selecting, training, and compensating people. Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace.
Information Systems
by John GallaugherInformation Systems: A Manager’s Guide to Harnessing Technology V 1.4 is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. Version 1.4 of John's book retains the same structure and theory of the earlier versions, but Version 1.4 updates key statistics and examples, and includes up-to-date case material, such as Pinterest and Facebook’s Instagram acquisition. Adopting version 1.4 guarantees your students will have the most current text on the market, drawing real and applicable lessons from material that will keep your class offerings current and accessible.
Intermediate Algebra
by OpenStax"Intermediate Algebra is designed to meet the scope and sequence requirements of a one-semester Intermediate algebra course. The book's organization makes it easy to adapt to a variety of course syllabi. The text expands on the fundamental concepts of algebra while addressing the needs of students with diverse backgrounds and learning styles. Each topic builds upon previously developed material to demonstrate the cohesiveness and structure of mathematics."--Open Textbook Library.
Intermediate Algebra
by OpenStax"Intermediate Algebra is designed to meet the scope and sequence requirements of a one-semester Intermediate algebra course. The book's organization makes it easy to adapt to a variety of course syllabi. The text expands on the fundamental concepts of algebra while addressing the needs of students with diverse backgrounds and learning styles. Each topic builds upon previously developed material to demonstrate the cohesiveness and structure of mathematics."--Open Textbook Library.
Intermediate Algebra
by John ReddenIt is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, Elementary and Intermediate Algebra. This textbook by John Redden, Intermediate Algebra, is the second part. Written in a clear and concise manner, it carefully builds on the basics learned in Elementary Algebra and introduces the more advanced topics required for further study in applications found in most disciplines. Used as a standalone textbook, Intermediate Algebra offers plenty of review as well as something new to engage the student in each chapter. Written as a blend of the traditional and graphical approaches to the subject, this textbook introduces functions early and stresses the geometry behind the algebra. While CAS independent, a standard scientific calculator will be required and further research using technology is encouraged.
International Business
by Mason A. Carpenter and Sanjyot P. DunungInternational Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define "Flat world" as one where (1) service industries that dwarf manufacturing industries in terms of scale and scope, (2) an Internet that pervades life and work, and (3) networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats).
International Finance
by Steve SuranovicInternational Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that "economists do it with models." That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance.
Introduction to Contracts, Sales and Product Liability
by Don Mayer and Daniel M. Warner and George J. Siedel and Jethro K. LiebermanMayer, Warner, Siedel and Lieberman's Introduction to Contracts, Sales and Product Liability is an up-to-date textbook that includes legal issues that are covered in an introductory business law course. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
Introduction to Economic Analysis
by R. Preston Mcafee and Tracy R. LewisThis book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics. The focus of this book is on the conceptual tools and not on fluff. As such, it reflects the approach actually adopted by the majority of economists for understanding economic activity. There are lots of models and equations, and no pictures of economists ;-) Economic analysis is used in many situations. When British Petroleum sets the price for Alaskan crude oil, it uses an estimated demand model, both for gasoline consumers and also for the refineries to which BP sells. Economic analysis was used by experts in the antitrust suit brought by the U.S. Department of Justice both to understand Microsoft s incentive to foreclose (eliminate from the market) rival Netscape and consumer behavior in the face of alleged foreclosure. Stock market analysts use economic models to forecast the profits of companies to predict the price of their stocks. When the government forecasts the budget deficit or considers a change in environmental regulations, it uses economic models. This book presents the building blocks of the models in common use by an army of economists thousands of times per day. This book, plus econometrics, provides most of the economic analysis tools to take upper division economics courses of any type.
An Introduction to Politics
by T. M. SellThis textbook introduces students to the field of Political Studies. An Introduction to Politics is a little more brief, concise and in-between than similar textbooks currently on the market. Because this is usually a first-year course, overloading a textbook with too much minutiae of the ins and outs of politics can lead to students giving up on the book. Politics is a great story - the story of human existence. A successful textbook needs to tell that story.
Introduction to Psychology
by Charles StangorWhen you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? If so, then you have something in common with Charles Stangor. Charles Stangor's Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. Charles wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them.
Introduction to Sociology
by OpenStaxIntroduction to Sociology was written by teams of sociology professors and writers and peer-reviewed by college instructors nationwide. The textbook was developed for OpenStax College as part of its Open Educational Resources initiative. This free online text meets standard scope and sequence requirements and incorporates current events such as the Occupy Wall Street movement. The text is designed for the Introduction to Sociology course at any two- to four-year school.
Introduction to the Law of Property, Estate Planning, and Insurance
by Don Mayer and Daniel M. Warner and George J. Siedel and Jethro K. LiebermanMayer, Warner, Siedel and Lieberman's Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Introduction to the Law of Property, Estate Planning and Insurance provides students with context and essential legal concepts relating to property rights and duties, estate planning, insurance, secured transactions, mortgages, and related topics. The text provides the vocabulary and legal savvy they will need when working with these concepts, which are critical to business planning and success. With Introduction to the Law of Property, Estate Planning and Insurance, the authors have created a text that not only has both case summaries and excerpted cases, but one that you can easily customize by deleting chapters, reordering the content, adding your own material, and even editing at the line level with Flat World's easy-to-use MIYO (Make It Your Own) Platform. The free online version of the text includes embedded links to law-related videos at YouTube and other online sites for easy access by students and instructors.
Introductory Chemistry
by David W. BallDavid W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course.
Introductory Statistics
by OpenStaxIntroductory Statistics is intended for the one-semester introduction to statistics course for students who are not mathematics or engineering majors. It focuses on the interpretation of statistical results, especially in real world settings, and assumes that students have an understanding of intermediate algebra. In addition to end of section practice and homework sets, examples of each topic are explained step-by-step throughout the text and followed by a Try It problem that is designed as extra practice for students. This book also includes collaborative exercises and statistics labs designed to give students the opportunity to work together and explore key concepts. To support today's student in understanding technology, this book features TI 83, 83+, 84, or 84+ calculator instructions at strategic points throughout. While the book has been built so that each chapter builds on the previous, it can be rearranged to accommodate any instructor's particular needs.
Introductory Statistics
by Douglas S. Shafer and Zhiyi ZhangIn many introductory level courses today, teachers are challenged with the task of fitting in all of the core concepts of the course in a limited period of time. The Introductory Statistics teacher is no stranger to this challenge. To add to the difficulty, many textbooks contain an overabundance of material, which not only results in the need for further streamlining, but also in intimidated students. Shafer and Zhang wrote Introductory Statistics by using their vast teaching experience to present a complete look at introductory statistics topics while keeping in mind a realistic expectation with respect to course duration and students' maturity level. Over time the core content of this course has developed into a well-defined body of material that is substantial for a one-semester course. Shafer and Zhang believe that the students in this course are best served by a focus on that core material and not by an exposure to a plethora of peripheral topics. Therefore in writing Introduction to Statistics they have sought to present only the core concepts and use a wide-ranging set of exercises for each concept to drive comprehension. As a result Introduction to Statistics is a smaller and less intimidating textbook that trades some extended and unnecessary topics for a better-focused presentation of the central material.
Launch! Advertising and Promotion in Real Time
by Michael Solomon and Lisa Duke Cornell and Amit NizanLaunch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market.
Law for Entrepreneurs
by Don Mayer and Daniel M. Warner and George J. Siedel and Jethro K. LiebermanMayer, Warner, Siedel and Lieberman's Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must understand when starting and running a business. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Law for Entrepreneurs provides students with context and essential legal concepts relating to contracts, product liability, intellectual property, insurance, agency law, partnerships, corporations, and employment law. The text provides the vocabulary and legal savvy that entrepreneurs need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers. With Law for Entrepreneurs, the authors have created a text that not only has both case summaries and excerpted cases, but one that you can easily customize by deleting chapters, reordering the content, adding your own material, and even editing at the line level with Flat World's easy-to-use MIYO (Make It Your Own) Platform. The free online version of the text includes embedded links to law-related videos at YouTube and other online sites for easy access by students and instructors.
Law of Commercial Transactions
by Don Mayer and Daniel M. Warner and George J. Siedel and Jethro K. LiebermanMayer, Warner, Siedel and Lieberman's Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
Leading with Cultural Intelligence
by Mai MouaLeading with Cultural Intelligence outlines the important concepts of cultural intelligence (CI) and the steps that must be practiced to become a culturally intelligent leader. CI is both a strategy and a tool that leaders can use to gain more confidence and proficiency when working across cultures. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
The Legal and Ethical Environment of Business
by Terence Lau and Lisa JohnsonTerence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) "light." Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.