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Myths of Management
by Cary Cooper and Stefan SternIs it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Whether cheesy, naïve or even destructive, management myths could be holding you back and stifling your team's potential. Myths of Management is the guide you need to become an enlightened manager.About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Social Selling
by Timothy HughesUnderstand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.
Inclusive Marketing
by Jerry DaykinGrow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers. Inclusive Marketing combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.
Cybersecurity for Business
by Larry ClintonBalance the benefits of digital transformation with the associated risks with this guide to effectively managing cybersecurity as a strategic business issue. Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate reputation and consumer confidence. Over the past several years, organizations around the world have increasingly come to appreciate the need to address cybersecurity issues from a business perspective, not just from a technical or risk angle. Cybersecurity for Business builds on a set of principles developed with international leaders from technology, government and the boardroom to lay out a clear roadmap of how to meet goals without creating undue cyber risk.This essential guide outlines the true nature of modern cyber risk, and how it can be assessed and managed using modern analytical tools to put cybersecurity in business terms. It then describes the roles and responsibilities each part of the organization has in implementing an effective enterprise-wide cyber risk management program, covering critical issues such as incident response, supply chain management and creating a culture of security. Bringing together a range of experts and senior leaders, this edited collection enables leaders and students to understand how to manage digital transformation and cybersecurity from a business perspective.
Dealing with Difficult People
by Roy LilleyLearn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations situations and keep your cool.By understanding the motives and individual behaviours of difficult people, you can learn to manage aggression, reduce awkwardness and remain the better person. This 5th edition of the bestselling Dealing with Difficult People features practical exercises, useful templates and top tips you need to get the best out of the worst, including how to deal with difficult customers, dealing with difficult people in the digital sphere, advice on beating bullies at their own game and how to deal with a boss who drives you barmy.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Business Plan
by Brian FinchIf you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Sustainable Logistics and Supply Chain Management
by David B. Grant and Chee Yew Wong and Alexander TrautrimsOur daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never been so important to develop and implement sustainable principles and practices.Sustainable Logistics and Supply Chain Management is an essential textbook for undergraduate and postgraduate students for understanding sustainability as it pertains to logistics operations. This book covers the direct environmental impacts of logistics and supply chain processes, including emissions and waste, as well as how wider changes such as globalization need to be given similar considerations. Presenting different pathways to guide readers, case studies and supported by extensive research, this book provides all the support needed to understand and implement a sustainable approach.Now in its third edition, Sustainable Logistics and Supply Chain Management is fully updated with the latest research and data including trends in logistics and supply chain management and new cases. Online resources include instructor manuals and complied lists of figures and tables.
Influencing Shopper Decisions
by Rebecca Brooks and Devora RogersShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making.By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.
Coaching and Mentoring
by Eric Parsloe and Melville LeedhamHow can coaching and mentoring approaches be applied in individual, team and organizational contexts to increase performance? Coaching and Mentoring offers a complete resource for developing and implementing the latest theories and models in your organization.Featuring tips, tools and checklists throughout, this book covers all the key aspects of the process, from delivering feedback that builds confidence and success and observant listening to evaluating the effectiveness of initiatives and coaching supervision. Guidance is also provided on how to support people in their learning, getting buy-in from stakeholders and creating a coaching culture. Drawing upon insights from a number of experienced coaching and mentoring professionals, it also features case studies from the NHS and the CIPD's Steps Ahead mentoring programme to show how these approaches have been applied in practice.This fully revised fourth edition of Coaching and Mentoring contains a new chapter on group and team coaching and further material on systemic coaching and how to use coaching for diversity and inclusion. Featuring updates to case studies and wider research, coaches and mentors of all levels of experience and those studying coaching and mentoring will benefit from this definitive text.
Camilla
by Angela LevinA compelling new biography of Camilla, Queen Consort, that reveals how she transformed her role and established herself as one of the key members of the royal family. For many years, Camilla was portrayed in a poor light, blamed by the public for the break-up of the marriage between Prince Charles and Lady Diana. Initially, the Queen refused to see or speak to her, but, after the death of Prince Philip, the Duchess became one of the Queen's closest companions. Her confidence in Camilla and the transformation she saw in Prince Charles since their wedding resulted in her choosing the first day of her Platinum Jubilee year to tell the world that she wanted Camilla to be Queen Consort not the demeaning Princess Consort suggested in 2005 Angela Levin uncovers Camilla&’s rocky journey to be accepted by the royal family and how she coped with the brutal portrayal of her in Netflix's The Crown. The public have witnessed her tremendous contribution to help those in need, especially during Covid. Levin has talked to many of the Duchess&’s long-term friends, her staff and executives from the numerous charities of which Camilla is patron. She reveals why Camilla concentrates on previously taboo subjects, such as domestic violence and rape. Most of all, Levin tells the story of how Camilla has changed from a fun-loving young woman to one of the senior royals&’ hardest workers. She has retained her mischievous sense of humour, becoming a role model for older women and an inspiration for younger ones.Camilla, Duchess of Cornwall is both an extraordinary love story and a fascinating portrait of an increasingly confident Queen Consort. It is an essential read for anyone wanting a greater insight into the royal family.
Escape to Darling Cove Part Two
by Holly Hepburn**PART TWO in the brand new series from Holly Hepburn, perfect for fans of Cathy Bramley and Katie Fforde**Eve has always lived on Ennisfarne, an idealic island just off the coast of Northumberland and only accessible when tides are low. There she runs a bar on Darling Cove, named after her ancestors who settled there many year ago.Logan is a famous photographer desperate to get away from the bad press after a difficult break-up. Renting a cabin from Eve, he chooses Darling Cove for it&’s beautiful views and the hope of anonymity. The pair don&’t get off to the best start, butting heads over Eve&’s adorable but boisterous Chocolate lab. But when Logan's famous identity is revealed, Eve can&’t resist the urge to help him.The brand new novella series from Holly Hepburn, author of Coming Home to Brightwater Bay.PARTS TWO, THREE and FOUR are available to pre-order... PART ONE is available now!
Rock Paper Killers
by Alexia MasonThe brand-new addictive thriller that fans of Karen M. McManus and Holly Jackson will be DYING to read. The ROCK she fell from . . . The PAPER she clutched . . .The KILLERS she thought were friends . . . When five Dublin teenagers arrive at a rural coastal college to cram for their final exams, their most pressing concern is the prospect of a month with no partying. Little do they know that one of them will never make it back home . . . A page-turning and gripping thriller with a shocking twist, Rock Paper Killers is perfect for fans of Riverdale, One of Us is Lying and We Were Liars.See what readers are saying about Rock Paper Killers:&‘I read it all in one sitting because I was so addicted&’ – NetGalley – Lily and Lucie, Reviewers&‘Can&’t wait to see what else this author has to offer&’ – NetGalley – Natalie, Reviewer&‘Rock Paper Killers is a tricksy book that keeps you second guessing everyone, even yourself&’ – NetGalley – Emily, Reviewer&‘It was so addicting to read and the chapters flew by. I found myself tearing through it and near finishing it in a day. I was left reeling at the end&’ – NetGalley – Nicola, Reviewer
The Problem with My Normal Penis
by Obioma UgoalaAn Evening Standard 'One to Watch' in 2022A POWERFUL MEMOIR AND MANIFESTO CHALLENGING WHAT IT MEANS TO BE A BLACK MAN IN BRITAIN You&’re a black man. Aggressive. Athletic. Feared. Fetishised. Policed. Politicised. It&’s limiting. It&’s tiring. And it&’s not true. In this important and inspiring book, Obioma Ugoala tells his own story as he examines the problems with how race, sex and masculinity are portrayed and experienced by Black men – and how to change that. &‘Whipsmart and refreshingly vulnerable. In this book, Obioma Ugoala brilliantly exposes the systems and the individuals that have long perpetuated dangerous and irresponsible ideals around Blackness and masculinity.&’ Candice Carty-Williams, author of Queenie&“A blisteringly honest take on contemporary Britishness that manages to be both nuanced and shocking. Highly recommended.&” Afua Hirsch, author of Brit(ish)"A valiant venture of a book that is somehow both tender memoir and unflinching excavation of the sociological blights that affect both self and society. Looking outward, inwards and forward, it lucidly explores complicated truths. Hopeful and honest, uncomfortable and encouraging, it is a book this country needs." Bolu Babalola, author of Love in Colour&“An urgent, personal, compassionate book that never backs away from the difficulty of what we are facing but provides a forgiving mirror and a useable map so we can truly reflect & navigate. Obioma Ugoala&’s treatise should be a set text for a world in crisis.&” Deborah Frances White'In his enquiring memoir, he astutely explores where the expectations of his race and masculinity meet, unpicking and challenging his past experiences of prejudice. His personal stories are told in the context of the wider culture, and the book is a compassionate rallying cry to be more conscious.' Evening Standard&‘Why can&’t I be seen for who I am? What is the problem with my normal penis?&’ Obioma Ugoala is an actor, activist, singer, writer, Arsenal supporter and rugby player. A brother, son and loyal friend whose passions and influences range from Mozart to Mariah Carey, from The Karate Kid to Sidney Poitier. He is also a man of mixed Nigerian and Irish heritage and throughout his life, whether in the classroom, the changing room, the rehearsal room or the bedroom, he has had to contend with people failing to address their own prejudices about what they conceive a Black man to be. In this ground-breaking and revealing account, Ugoala confronts these prejudices head on, challenging notions of race, sex and masculinity that have over centuries become embedded in British society, poisoning the public discourse and blighting people&’s lives – including, on occasion, his own. With unflinching honesty, Ugoala talks about his own experiences and challenges us all to face our personal failings, while offering a vision of a more positive future if we dare to do better.
A Pocket Guide to Public Speaking
by Dan O'Hair and Rob Stewart and Hannah RubensteinO’Hair, A Pocket Guide to Public Speaking is a student success guide to public speaking in an abbreviated, easy-to-use format.
The Bedford Guide for College Writers with Reader, Research Manual, and Handbook
by Dorothy M. Kennedy and Marcia F. Muth and X. J. KennedyAll the tools you need for college writingThe Bedford Guide for College Writers offers a comprehensive resource with all the tools you need for first-year writing and beyond. This flexible volume includes four books in one with a writing guide, reader, research manual, and handbook.
The Writer's Loop with 2020 APA and 2021 MLA Updates
by Lauren Ingraham and Jeanne BohannonThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).The Writer’s Loop, presents a refreshing, practical approach to writing, based on the habits of strong writers, who pause often, reflect, and loop backwards and forwards as they revise on their way to a final draft. With integrated videos, relatable examples, clear explanations, and a consistent, scaffolded learning framework, each brief chapter engages writers through reflection and practices that support the most common types of academic writing, including essays, arguments, and research projectsAchieve with Ingraham and Bohannon, The Writer’s Loop combines instruction with integrated videos, powerful writing tools, and customizable multi-draft writing assignments.
Models for Writers with 2021 MLA Update
by Paul Eschholz and Alfred RosaThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).Models for Writers provides brief, compelling readings similar in length to the essays you’ll be assigned to write in college. Step-by-step advice for writing includes definition, compare and contrast, and more, with additional coverage of the elements of the essay, using sources, and research papers.
Resources for Multilingual Writers and ESL with 2021 MLA Update
by Diana Hacker and Nancy Sommers and Kimberli Huster and Marcy Carbajal Van HornThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).This supplement both resident and international students understand college expectations and develop strategies for improving their academic English and academic writing. Written by an ESL expert, Resources for Multilingual Writers and ESL includes plenty of helpful charts, activities, exercises, and model papers — along with notes about where to find additional resources online and on campus.
40 Short Stories: A Portable Anthology
by Beverly Lawn and Joanne Diaz40 Short Stories includes 40 chronologically- arranged, classic and contemporary fiction selections with reading and writing support built in.
Maternal Ethics and Other Slave Moralities
by Cynthia WillettIn Maternal Ethics and Other Slave Moralities which includes the first extended philosophical discussion of the works of Frederick Douglass, Cynthia Willett puts forward a novel theory of ethical subjectivity that is aimed to counter prevailing pathologies of sexist, racist Eurocentric culture. Weaving together accounts of the self drawn from African-American and European philosophies, psychoanalysis, slave narratives and sociology, Willett interrogates what Hegel locates as the core of the self: the desire for
Anti-Terrorism Law and Normalising Northern Ireland
by Jessie BlackbournThe Northern Ireland peace process has been heralded by those involved as a successful example of transformation from a violent conflict to a peaceful society. This book examines the implementation of the Belfast Agreement in Northern Ireland, and evaluates whether its goal to establish a normal, peaceful society has been fully realised. Using the political and legal status of England, Scotland and Wales as a comparison, Jessie Blackbourn evaluates eight aspects of Northern Ireland which the Agreement aimed to normalise: the contested constitutional status of Northern Ireland, the devolution of power, decommissioning, the removal of emergency laws, demilitarisation, police reform, criminal justice reform, and paramilitary prisoners. The book highlights the historical context which gave rise to the need for a programme of normalisation within the Belfast Agreement with respect to these areas and assesses the extent to which that programme of normalisation has been successfully implemented. By evaluating the implementation of the Belfast Agreement, the book demonstrates the difficulties that transitional or post-conflict states face in attempting to wind back extraordinary counter-terrorism policies after periods of violence have been brought to an end. The book will be of great use to students and researchers concerned with the emergence, evolution and repeal of anti-terrorism laws, and anyone interested in the history of the conflict and peace process in Northern Ireland.
The United States, Iraq and the Kurds
by Mohammed ShareefThis book provides a descriptive and analytical narrative of the evolution of US foreign policy towards Iraq at the supra-national (global), national (Arab Iraq) and sub-national (Iraqi Kurdistan) levels. The book is unique in that it presents a sophisticated insight into the two major components of US Iraq policy. To achieve this, it addresses US foreign policy towards both Arab Iraq and an entirely original analysis on US policy towards the Iraqi Kurds as components of a larger US Iraq policy, dictated by the supreme US Grand Strategy. The book also examines whether US foreign policy towards Iraq has been one of continuity or change – a dimension that has not been illustrated in any other publication. The book deals intelligently and at great length with the events surrounding US Iraq policy in three distinct phases, going back to, 1979 with regard to Arab Iraq, and 1961 in respect to the Kurdish liberation movement, covering all subsequent US administrations including the Obama presidency. It provides a thorough examination of US interests in Iraq and reasons for the 2003 invasion and its aftermath. It also engages with the intellectual roots of US foreign policy, presenting an intricate reaction of views, objectives and agendas. This work will be of interest to students and scholars of Middle East studies, US Foreign Policy and Security studies.
Black Women and White Women in the Professions
by Natalie J. SokoloffFirst published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
I Love to You
by Luce IrigarayIn this book, one of the foremost contemporary scholars in the fields of feminist thought and linguistics, explores the possibility of a new liberating language and hence a new relationship between the sexes. In I Love to You, Luce Irigaray moves from the critique of patriarchy to an exploration of the ground for a possible inter-subjectivity between the two sexes. Continuing her rejection of demands for equality, Irigaray poses the question: how can we move to a new era of sexual difference in which women and men establish lasting relations with one another without reducing the other to the status of object?
Representing Black Men
by Marcellus Blount and George P. CunninghamRepresenting Black Men focuses on gender, race and representation in the literary and cultural work of black men.