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Innovative B2B Marketing
by Simon HallNavigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
The Innovative Management Education Ecosystem
by Daphne Halkias and Paul W. Thurman and Jordi DiazWith the world in the midst of the Fourth Industrial Revolution, associated labor market challenges are bringing changes to how business schools offer executive education to the future workforce. The COVID-19 pandemic has further underlined the need for such change through impacts on today’s workforce and the expected developments that ongoing technological advancements will have on the workforce of the future. This book explores the need for business schools to strategically work to redefine the concept of an innovative business school ecosystem through commitment to experimentation and innovation. The authors advocate for such change to be realized through partnerships supporting actions that ensure graduates’ and workers’ access to skills building and reskilling and upskilling. The book presents selected case studies exemplifying such an approach and highlights best practices that can be implemented in public–private as well as private–private partnerships. The Innovative Management Education Ecosystem: Reskilling and Upskilling the Future Workforce offers readers from industry and academia as well as government institutions insights that will benefit the development of innovative curricula and training programs and, at the same time, labor markets.
In Praise of Comedy
by James FeiblemanFirst published in 1939, the original blurb reads: We have learned much lately concerning theories of laughter, yet laughter is only what we do about comedy. What is comedy itself? In this work the history of comic instances is combed in the search for the truth about comedy. Today, when laughter is stifled in so many countries, an exposition of comedy shows it to have a universal and necessary character. Comedy, as its natures reveals, is one criterion of the state of human culture; it is highly contemporary and requires freedom – but freedom for adventure, not for routine. After a chapter devoted to the explanation of a logical theory of comedy, the modern comedians are examined, and the humour of every one, from the Marx Brothers to surrealism, from Gertrude Stein to Mickey Mouse, from James Joyce to Charlie Chaplin, is shown to be a constant, inherent in the same set of unchanging conditions.
Inquiries in Psychoanalysis
by Edna O'ShaughnessyThe papers of Edna O’Shaughnessy are among the finest to be found in psychoanalytic writing. Her work is unified not so much by its subject matter, which is diverse, but by her underlying preoccupations, including the nature of psychic reality and subjectivity, and the psychic limits of endurance and reparation. Here a selection of her work, edited and with an introduction by Richard Rusbridger, is brought together in a collection which demonstrates the contribution that O’Shaughnessy has made to many areas of psychoanalysis, from personality organisations, the superego, psychic refuges and the Oedipus complex to the subject of whether a liar can be psychoanalysed. Inquiries in Psychoanalysis is a record of clinical work and thinking over sixty years of psychoanalytic practice with children and adults. This wide-ranging selection of work will be essential reading for psychoanalysts, psychotherapists and students.
Inquiry Learning in the Gifted Classroom
by Todd StanleyInquiry Learning in the Gifted Classroom takes readers step-by-step through the process of integrating, managing, and assessing problem-based learning (PrBL). PrBL challenges students to think about problems in a logical manner, providing a structure for problem solving that can be used in any situation. Chapters begin with learning objectives and conclude with an activity designed to help readers master PrBL. Detailed, timely examples serve as guides that teachers can look to as they outline their own curriculum as well as helpful graphic organizers to aid in student assessment. Built to foster lifelong learners, this book helps students experience firsthand how and what they learn in the classroom manifests and becomes relevant in their own lives. After all, it’s a problem-based world out there.
in Search of A Voice
by Casey M.K. LumOriginating in Japan early in the 1970s as a simple sing-along technology, karaoke has become a hybrid media form designed to integrate mass-mediated popular music, video images, computer graphics, and the live musical performance of its human users. Not only has karaoke become a multimillion-dollar entertainment industry, its varied uses have also evolved into diverse popular cultural and social practices among many people around the world. Based on a two-year ethnographic study, this book offers a penetrating analysis of how karaoke is used in the expression, maintenance, and (re)construction of social identity as part of the Chinese American experience. It also explores the theoretical implications of interaction between the media audience and karaoke as both an electronic communication technology and a cultural practice. This book analyzes the social origins of karaoke and the dramaturgical characteristics of karaoke events, and explains how various musical genres are reframed as karaoke music. It also visits the numerous karaoke scenes in their natural context -- the sites of the actual consumption of media products, such as expensive private homes and fancy hotel ballrooms in the affluent suburbs of New Jersey, working-class restaurants and nightclubs in the multiethnic neighborhoods in Flushing, Queens, and Cantonese opera music clubs in New York's Chinatown. Finally, the book offers an intimate analysis of how karaoke has been adopted by several interpretive communities of first-generation Chinese immigrants not only as popular entertainment but also as a means to help (re)define their social identity and way of life.
In Sensible Judgement
by Max DeutscherTaking its bearings from classic texts including Plato, Kant, Hegel and Arendt this thoughtful and intriguing book provides philosophical reflection on what it is to judge and what judgement achieves alongside, and sometimes in competition with, thinking and willing. Opening with the landmark Mabo High Court case in Australia and with detailed reference to other significant debates of judgement of the twentieth century Max Deutscher seeks to explore and explain approaches to the concepts of what is good, right and legal. Describing a connection between reason and grounds intrinsic to judgement he analyses and explores the tendency towards absolutism that displaces proper judgement. By weaving concrete instances of judgement with philosophical thought Deutscher provides a fascinating phenomenology of practices of judgement that should appeal to all readers with an interest in legal, philosophical and political thought.
Inside Afghanistan
by Timor SharanThis book maps out how political networks and centres of power, engaged in patronage, corruption, and illegality, effectively constituted the Afghan state, often with the complicity of the U.S.-led military intervention and the internationally directed statebuilding project. It argues that politics and statehood in Afghanistan, in particular in the last two decades, including the ultimate collapse of the government in August 2021, are best understood in terms of the dynamics of internal political networks, through which warlords and patronage networks came to capture and control key sectors within the state and economy, including mining, banking, and illicit drugs as well as elections and political processes. Networked politics emerged as the dominant mode of governance that further transformed and consolidated Afghanistan into a networked state, with the state institutions and structures functioning as the principal “marketplace” for political networks’ bargains and rent-seeking. The façade of state survival and fragmented political order was a performative act, and the book contends, sustained through massive international military spending and development aid, obscuring the reality of resource redistribution among key networked elites and their supporters. Overall, the book offers a way to explain what it was that the international community and the Afghan elites in power got so wrong that brought Afghanistan full circle and the Taliban back to power.
Inside Jihadism
by Farhad KhosrokhavarJihad is the most organized force against Western capitalism since the Soviet era. Yet jihadism is multifaceted and complex, much broader than Al Qaeda alone. In the first wide-ranging introduction to today's rapidly growing jihadism, Khosrokhavar explains how two key movements variously influence jihadi activists. One, based in the Middle East, is more heavily influenced by Islamic religion and political thought. The other, composed of individuals growing up or living mostly in Europe and Western democracies including the United States, is motivated by secular as well as religious influences. Khosrokhavar interprets religious and lesser-known Arabic texts and the real-world economic and political dynamics that make jihadism a growing threat to Western democracies. Interviews with imprisoned jihadists on what motivated their plots and actions help the readers understand reality as seen by jihadists. The author concludes with recommendations to safeguard democracies from future jihadism.
inside/out
by William M. Reynolds and Rebecca A. MartusewiczThis engaging text examines issues in education and curriculum theory from multiple critical perspectives. Students are encouraged to look at education from the "inside" (the complex processes, methods and relations that operate within schools) and from the "outside" (the larger social, economic, and political forces that have affected schools over time). Each essay begins with "Guiding Questions" and concludes with "Questions for Discussion," "Teachers as Researchers" activities, and "Suggested Readings."
Inside Prime Time
by Todd GitlinPrime time: those precious few hours every night when the three major television networks garner millions of dollars while tens of millions of Americans tune in. Inside Prime Time is a classic study of the workings of the Hollywood television industry, newly available with an updated introduction. Inside Prime Time takes us behind the scenes to reveal how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. It provides an ethnography of the world of American commercial television, an analysis of that world's unwritten rules, and the most extensive study of the industry ever made.
Insider Dealing and Money Laundering in the EU
by R.C.H. AlexanderThis work presents a comparative study of the provisions relating to insider dealing under the EC Insider Dealing Directive. The volume begins with a discussion of the rationale for regulating financial services in general and controlling insider dealing and money-laundering in particular. It examines the definition of an insider and of inside information and the various criminal offenses relating to insider dealing. The role of money-laundering is also recognized and the anti-money laundering regime as well as the considerable impact on the financial sector is discussed in detail. The work assesses the efficacy of criminal law in controlling insider dealing and considers the increasing trend to deal with it by means of civil/administrative measures.
An Insider's Guide to Academic Writing
by Susan Miller-Cochran and Roy Stamper and Stacey CochranAn Insider’s Guide to Academic Writing prepares students for writing in the humanities, social sciences, natural sciences, and applied fields. It also features a built-in thematic reader that introduces students to the kinds of scholarly reading they will encounter in their courses.
An Insider's Guide to Academic Writing
by Susan Miller-Cochran and Roy Stamper and Stacey CochranAn Insider’s Guide to Academic Writing: A Brief Rhetoric prepares students for writing in the humanities, social sciences, natural sciences, and applied fields by giving students the rhetorical tools they need for success in writing assignments across the disciplines.
An Insider’s Guide to Academic Writing
by Susan Miller-Cochran and Roy Stamper and Stacey CochranAll academic writing requires skills in critical thinking, close reading, argumentation and research, but disciplinary differences among the humanities, social sciences, natural sciences, and applied fields leave students and instructors frustrated by a one-size-fits-all approach to these skills. For writing programs committed to preparing students for the full range of disciplines they will enter, An Insider's Guide to Academic Writing presents a proven pedagogy that helps students to adapt to the academic writing tasks of different disciplinary discourse communities. The pedagogy features a series of flexible, transferable frameworks and concrete connections to the disciplines including unique Insider's video interviews with scholars and peers. Based on the best practices of a first-year composition program that has trained hundreds of teachers who have instructed thousands of students, An Insider's Guide to Academic Writing offers two books in one: an innovative rhetoric of academic writing (available as its own book), and a thematic reader that foregrounds real readings from the disciplines. Use ISBN 978-1-319-05355-0 to get access to the online videos for free with the brief text and ISBN 978-1-319-05354-3 for the version with readings.
Insider’s Guide to Academic Writing
by Susan Miller-Cochran and Roy Stamper and Stacey CochranWith a 2020 APA Update. Praised for its accessible approach to teaching disciplinary writing, the first edition of An Insider’s Guide to Academic Writing was embraced by instructors and students at two-year and four-year schools alike. With its flexible, transferable frameworks and unique Insiders video interviews with scholars and peers, the text enables students -- and their instructors -- to adapt to a variety of writing situations in different disciplinary discourse communities.In the second edition, the authors build on that proven pedagogy with additional support for the writing process, critical reading, and reflection, to give students even more help with academic writing, no matter the discipline. Featuring two books in one, an innovative rhetoric for academic writing (available as its own book) and a thematic reader with readings from the disciplines, An Insider’s Guide to Academic Writing is based on the best practices of a first-year composition program that has trained hundreds of teachers who have instructed thousands of students. Also new to the second edition: a Launchpad with a complete e-book, in addition to modules about writing in applied fields.
Insider’s Guide to Academic Writing, Brief Edition
by Susan Miller-Cochran and Roy Stamper and Stacey CochranWith 2020 APA Update. Valued for its clear, accessible presentation of disciplinary writing, the first edition of An Insider’s Guide to Academic Writing was celebrated by adopters at two-year and four-year schools alike. With this second edition, the authors build on that proven pedagogy, offering a series of flexible, transferable frameworks and unique Insider’s video interviews with scholars and peers that helps students to adapt to the academic writing tasks of different disciplinary discourse communities - and helps instructors to teach them. New to the second edition is additional foundational support on the writing process, critical reading, and reflection, to give students stronger tools to apply to their disciplinary writing. An Insider’s Guide to Academic Writing is based on the best practices of a first-year composition program that has trained hundreds of teachers who have instructed thousands of students. Use ISBN 978-1-319-05355-0 to get access to the online videos for free with the brief text and ISBN 978-1-319-05354-3 for the version with readings
Insider Trading in Developing Jurisdictions
by Wunmi BewajiThe book examines the regulation of insider dealing in the developed jurisdictions, using three of the G7 countries as guides with the aim of knowing how they have regulated insider trading and what lessons can be learnt from their failures and achievements. It looks at regulatory regimes in the US, the UK and Japan in order to consider whether these regimes can be successfully transplanted to developing countries. In order to explore insider dealing in the developing world the book focuses on Nigeria, Africa’s most populous nation and second largest economy. This book examines in theoretical and empirical terms the law on insider trading away from the dogmatic approach of Western literature by presenting the subject from the prism of a developing jurisdiction in post-colonial Africa with a divergent cultural, historical, social, political and economic background. The author analyses what shape insider dealing takes in Nigeria, a predominantly illiterate society, and considers the groups involved. The books also explores how the concept of insider dealing regulation is understood amongst parties integral to its administration and enforcement such as lawyers, judges, stockbrokers, and ordinary investors. The legislation governing insider dealing regulation in Nigeria is critically examined to expose its strengths and weaknesses, and to see how foreign provisions and legislation have been incorporated. The book uses Nigerian experiences to consider its implications for other developing nations, arguing that regulatory regimes need to take into account the specific social, political, historical and economic factors of a particular locale rather than importing regulations wholesale from developed jurisdictions.
Insights and Illusions of Philosophy
by Jean PiagetFirst published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Insights on Education Reform in China
by Zhiying NianSince the late 1970s, China has initiated landmark reforms in education resulting in great strides in international rankings.. Unlike many recent books on Chinese educational reform, which examine macroscopic policies, this book examines the universalization of pre-school education, school selection in elementary education, attractiveness of vocational education, the operational mode of university charters, the development of open universities, the credit bank system in building the learning society, and other aspects of education, and only analyzes one specific problem in each of these contexts for the purpose of comparing China’s educational reforms to their overseas counterparts through microscopic study.Insights on Education Reform in China is not intended to provide a complete picture of China’s educational reform. Rather, it addresses the types of complicated circumstances under which China has made achievements in educational reform, and the conflicts arising in the context of that reform.Topics covered include: Education Reform, Equality, Standardization, Governance, Learning Society
Inspiring Green Consumer Choices
by Michael E. SmithWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases.These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Inspiring Motivation in Children and Youth
by David A. BerginInspiring Motivation in Children and Youth: How to Nurture Environments for Learning explores motivation and its crucial role in promoting well-being in the classroom and life beyond school. It will help all those who work with children and youth to understand and improve their motivation, and to create nurturing environments for younger people. David Bergin provides a highly accessible exploration of key research, examining the ways children’s goals, self-efficacy, self-determination, and feelings of being cared for affects their motivation as well as their desire to learn more about themselves and the world. This essential guide also addresses influences of competition, diversity, prejudice, and discrimination on motivation. The book provides a comprehensive look at the importance of instilling motivation at this critical age, highlighting the benefits through real-life examples and anecdotes. Illustrated with stories from diverse contexts, the author provides practical advice on how to use goals effectively, help children feel competent, autonomous, and like they belong. Inspiring Motivation in Children and Youth is for any student looking to excel in a psychological, educational, health, or social work setting, as well as professionals in the field, and parents. It is targeted for people who work or plan to work with children from pre-school to high school and will be useful to teachers, youth leaders, coaches, counselors, social workers, and nurses.
In Spirit
by Tara BeaganTwelve-year-old Molly was riding her new bicycle on a deserted road when a man in a truck pulled up next to her, saying he was lost. He asked if she could get in and help him back to the highway, and said he could bring her back to her bike after. Molly declined, out of interest for her own safety. The next things Molly remembers are dirt, branches, trees, pain, and darkness. Molly is now a spirit. Mustering up some courage, she pieces together her short life for herself and her family while she reassembles her bicycle—the same one that was found thrown into the trees on the side of the road. Juxtaposed with flashes of news, sounds, and videos, Molly’s chilling tale becomes more and more vivid, challenging humanity not to forget her presence and importance.
Instinct, Environment and Behaviour
by Stephen LeaWhat can the evolution of animal behaviour tell us about human behaviour? More specifically, how good an account of animal behaviour can we give in terms of evolution, and how do humans fit in with or deviate from the pattern established for other animals? The biological approach to the study of animal behaviour has important implications for psychology, but it is distinctly different. Originally published in 1984, this book provides a basic introduction to biological theories about behaviour, from the classic ethological tradition of Lorenz and Tinbergen to the later sociobiological approach. The principles of experimentation and research involved are assessed critically, especially with regard to their implications for the study of human behaviour. Written specifically for those with little biological knowledge, this book will still be of interest to students of biology and introductory psychology alike.
The Institute
by Stephen KingFrom #1 New York Times bestselling author Stephen King whose &“storytelling transcends genre&” (Newsday) comes &“another winner: creepy and touching and horrifyingly believable&” (The Boston Globe) about a group of kids confronting evil.In the middle of the night, in a house on a quiet street in suburban Minneapolis, intruders silently murder Luke Ellis&’s parents and load him into a black SUV. The operation takes less than two minutes. Luke will wake up at The Institute, in a room that looks just like his own, except there&’s no window. And outside his door are other doors, behind which are other kids with special talents—telekinesis and telepathy—who got to this place the same way Luke did: Kalisha, Nick, George, Iris, and ten-year-old Avery Dixon. They are all in Front Half. Others, Luke learns, graduated to Back Half, &“like the roach motel,&” Kalisha says. &“You check in, but you don&’t check out.&” In this most sinister of institutions, the director, Mrs. Sigsby, and her staff are ruthlessly dedicated to extracting from these children the force of their extranormal gifts. There are no scruples here. If you go along, you get tokens for the vending machines. If you don&’t, punishment is brutal. As each new victim disappears to Back Half, Luke becomes more and more desperate to get out and get help. But no one has ever escaped from the Institute. As psychically terrifying as Firestarter, and with the spectacular kid power of It, The Institute is &“first-rate entertainment that has something important to say. We all need to listen&” (The Washington Post).