Special Collections
Benetech’s Global Certified Accessible Titles
Description: Benetech’s GCA program is the first independent third-party EPUB certification to verify ebook accessibility. By creating content that is born accessible, publishers can meet the needs of all readers. Learn more: https://bornaccessible.benetech.org/
- Table View
- List View
The Creative Thinking Handbook
by Chris Griffiths and Melina Costi and Caragh MedlicottCreativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions.The Creative Thinking Handbook gets you to think differently by thinking creatively.
Studying Human Resource Management
by Stephen Taylor and Carol WoodhamsStudying Human Resource Management is an ideal textbook for anyone studying the CIPD Level 5 Associate Diploma in People Management. Fully updated throughout, this book provides thorough coverage of the study of HRM, managing and co-ordinating the HR function, organisational performance and culture in practice as well as business issues in the context of HR. Written by experts in the field with both academic and practitioner experience, Studying Human Resource Management includes invaluable discussion on professional behaviours for people professionals and guidance on how to manage HR data and information and most importantly, how to use it to make evidence-based decisions. There are also now two brand new chapters on diversity and inclusion (D&I) and wellbeing at work. Each chapter includes key learning outcomes to summarise the content that will be covered and to help students track their progress, reflective activities to consolidate learning and further reading suggestions to support wider engagement with areas of particular interest. This book also includes case studies to help students understand how the theory applies in practice. Online resources include Powerpoint slides, a lecturer guide and annotated web links.
The Martech Handbook
by Darrell AlfonsoIncrease customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.
How to Organize Yourself
by John CauntDramatically improve the way you work with great tips on how to determine goals, prioritize tasks, overcome distractions; build positive work habits and adjusting to working at home.This fully updated 7th edition now features even more practical exercises, useful templates and top tips to help you get organized, as well as content on how to deal with the ubiquitous presence of smartphones and adapt to the ever increasing scope for interruption and procrastination in our 24/7 lives. How to Organize Yourself will enable you to take control of your workload, reduce stress and fatigue, and free up time for the things that really matter.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
The Key to Inclusion
by Stephen FrostRecognising the importance of diversity, belonging and equity is not enough. This book has the practical guidance needed to think differently and make true inclusion a reality.Edited by Stephen Frost, a leading voice in the Diversity, Equity and Inclusion (DEI) space, this book is a must-have for all those who know that achieving inclusion at work is important but don't know where to start. It covers how to be more inclusive as an individual by changing your mindset and building your cultural intelligence as well as how to develop more inclusive teams by adapting management practice and environments whatever the size or structure of your business. The Key to Inclusion also provides tools, strategies and advice on inclusion at an organizational level through inclusive strategy, leadership, governance, data, systems and processes. Supported by real-world examples, interviews and case studies from BBC, the UK National Health Service (NHS), AstraZeneca and LinkedIn, this book looks beyond inclusion in the present to examine inclusion in the future and particularly in tech, financial services and TV. With chapters from a diverse group of expert voices, this book is crucial reading for all HR professionals and business leaders who are looking to deliver true inclusion as individuals, in their teams, in their organizations and communities.
Digital Marketing Strategy
by Simon KingsnorthBuild an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Organizational Planning and Analysis
by Rupert MorrisonWhat is the cost of employees today and what will this be in the future? This book explains how to take a data-driven approach to workforce planning and allow the business to reach its strategic goals.Organizational Planning and Analysis (OP&A) is a data-driven approach to workforce planning. It allows HR professionals, OD practitioners and business leaders to monitor an organization's activities and analyse business data to regularly adjust plans to ensure that the business succeeds. This book covers everything from how to build an OP&A function, the difference between strategic and operational workforce planning and how to manage demand and supply through to how to match people to new or changing roles and develop robust succession planning. Organizational Planning and Analysis also covers how OP&A works with HR operations including recruitment, L&D, reward and performance management and includes a chapter on new human capital analytics which allow a business to improve the return on investment for each of its employees. Full of practical advice and step by step guidance, this book is also supported by case studies from organizations including KPMG, Sainsbury's, WPP, Accenture, TSB, Johnson & Johnson, Aer Lingus and FedEx.
Employee Engagement
by Emma BridgerHow can I create engagement strategies that will empower employees to succeed? This book offers a practical resource for developing an effective engagement strategy aligned to business objectives.An engaged workforce is essential to the performance and success of any organization. Featuring practical tools and templates, Employee Engagement provides comprehensive coverage of all stages of the engagement process, from planning initiatives to building and measuring their success.This updated third edition presents engagement strategies that account for recent workplace developments, from remote working to creating psychological safety. It also includes updates on the evolving technology trends that impact engagement and guidance on how to create strategies that are inclusive of all employees. With examples and case studies from organizations such as AXA PPP Healthcare, EDF Energy and Marks & Spencer, Employee Engagement is essential reading for HR students and professionals. Online supporting resources include diagnostic tools, templates and additional best-practice case studies.HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.
Employee Relations
by Elizabeth AylottThe third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.It features updated material on recent legislation changes including employment status in the gig economy and deregulation as a result of new international relations. Covering key areas such as conflict and dispute resolution, redundancies, rights and ethics, this book equips you with the skills and knowledge to plan, build and assess employee relations in any type of organization. Practical diagnostic tools and real-life examples from organizations including HSBC show how these strategies can be applied in practice.With updated guidance and examples covering employee voice and the virtual workplace, Employee Relations is a vital resource for HR practitioners and students alike. Online resources include questionnaires and templates to support the development of an effective employee relations strategy.HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.
Questionnaire Design
by Ian Brace and Kate BoltonYou can't write a good questionnaire unless you know exactly what you are trying to achieve. But gaining this clarity is the hardest challenge of all. This comprehensive guide provides you with tools and guidance on how to tackle this real-world challenge.Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making Questionnaire Design an essential addition to every professional's shelf. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.Now fully revised, this fifth edition of Questionnaire Design addresses some of the modern-day challenges facing questionnaires in an ever changing business landscape. In this new edition, explore advances in behavioural science and more in-depth review of neuroscience approaches in questionnaires to achieve more focused surveys. Readers can expect easier navigation to key points that will make using this guide whilst in the process of writing a questionnaire easier than ever.
Digital Darwinism
by Tom GoodwinDisruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
Vamps: Fresh Blood
by Nicole ArendIN DARKNESS WE SHINE Welcome to VAMPS, an elite academy in the Swiss Alps for the children of the wealthiest and most powerful vampire families. Dillon is an outsider, a dhampir – half vampire, half human – sent to VAMPS to learn to nurture his vampire side. Thrown in at the deep end, he must embrace his fangs if he is to survive. But blood never lies and there is something special in Dillon&’s veins that the others do not have. And as his power grows, so does the target on his back . . . Readers love VAMPS: Fresh Blood 'A very fun vampire story . . . these are the true heirs to Dracula's coffin' 'I absolutely loved this book' 'You are swept away into Dillon's new world at break-neck speed' 'I ship Dillon with almost everyone' 'I immensely enjoyed this book' 'A sort of Gossip Girl/vampire hybrid we didn't know we wanted' 'The world-building was also amazing' 'I didn't want to put it down'
Cognition
by Russell RevlinDemonstrating the link between theory, experimental findings, and ordinary, human activity, Cognition: Theory and Practice shows you how the field of cognitive psychology relates to everyday life.
A Brief Guide to Arguing about Literature with 2021 MLA Update
by John Schilb and John CliffordThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).More and more, first-year writing courses foreground skills of critical analysis and argumentation. In response, A Brief Guide to Arguing about Literature first hones students’ analytical skills through instruction in close critical reading of texts; then, it shows them how to turn their reading into well-supported and rhetorically effective argumentative writing. For instructors who prefer to aggregate their own anthology of readings and literary works for their literature-based composition courses, A Brief Guide to Arguing about Literature comprises only the writing-guide chapters of John Schilb and John Clifford’s admired Arguing about Literature: Guide and Reader.
Literature to Go with 2021 MLA Update
by Michael Meyer and D. Quentin MillerThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).Drawn from our best-selling anthology The Compact Bedford Introduction to Literature, Literature to Go is a brief and inexpensive collection of stories, poems, and plays accompanied by thorough critical reading and writing support.
Successful College Writing with 2021 MLA Update
by Kathleen T. McWhorterThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).Using graphic organizers, revision flowcharts, and annotated readings, Successful College Writing shows you clearly how writing works. Hands-on writing activities and step-by-step drafting and revising guidance combine to help you succeed at the college level.
The Bedford Researcher with 2021 MLA Update
by Mike PalmquistThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).The Bedford Researcher is a comprehensive research guide that provides you with the tools and expert advice you need to become an effective researcher.
The Everyday Writer
by Andrea A. LunsfordThe Everyday Writer equips you to make informed writing choices for your courses, your career, and your community while also providing all of the writing resources you need in an engaging and highly-visual handbook.
The Everyday Writer with Exercises
by Andrea A. LunsfordThe Everyday Writer with Exercises equips you to make informed writing choices for your courses, your career, and your community while also providing all of the writing resources you need in an engaging and highly-visual handbook.
The Everyday Writer with Exercises with 2020 APA and 2021 MLA Updates
by Andrea A. LunsfordThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).The Everyday Writer with Exercises, Seventh Edition, invites you to think through the choices you have in any writing situation--in other words, it invites you to think rhetorically. A book for our times, it will also help you communicate ethically, listen respectfully, experiment with language, and adopt openness as a habit of mind. Plenty of student models help you with different kinds of writing, and Lunsford’s Top Twenty serves as a guide for building your confidence as editor of your own work. A easy-to-use practical guide to the power of writers’ language and the power of writers’ choices, The Everyday Writer with Exercises is your tool for making something happen in the classroom--and in the world.
Kuby Immunology Covid-19 & Digital Update
by Patricia Jones and Jenni Punt and Judy Owen and Sharon StranfordThe hallmark resource for immunology students returns in a special update that accounts for COVID-19 and offers powerful new digital resources.
A Student's Companion to How to Write Anything with Readings
by John J. Ruszkiewicz and Jay T. Dolmage and Elizabeth CataneseOffering practical support for students in corequisite composition courses (including ALP, support, labs, workshops, etc.), the Student’s Companion provides tips for student success, including advice about time management, academic planning, and test anxiety, as well as sentence strategies for academic writing. Available at no additional cost to students when packaged with How to Write Anything. Also available in Achieve.
In Conversation
by Mike Palmquist and Barbara WallraffIn Conversation helps you think critically about why you’re writing and who you’re writing to while preparing you for all the kinds of writing you need to do.
A Pocket Style Manual, APA Version
by Diana Hacker and Nancy SommersAt-a-glance help for writing in APA StyleHacker/Sommers’ A Pocket Style Manual, APA Style, 9th edition offers quick, authoritative writing advice in an affordable and portable handbook. Whether you need guidance on grammar or help documenting in APA, this handbook has the answers you need.
A Writer's Reference
by Diana Hacker and Nancy SommersEngage more. Achieve more.A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revision planning tools and individualized study plans help you become a better writer, and a built-in e-book puts your problem and your solution side by side.