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The Success Trap
by Dr Amina Aitsi-SelmiDo you feel trapped in a toxic work culture? Or stuck in a job you're great at... but that you don't actually like? Why do good people stay in bad jobs for so long? The Success Trap answers all these questions - and shows you what to do about it. An estimated 80% of individuals in the western workforce want to change job - if you're one of them, then this book will enable you to understand why, help you reconnect with what's really important to you, and provide practical tips and tools to empower you to take control of your own career. Written by specialist coach and consultant Dr Amina Aitsi-Selmi, this book builds on her years of experience as a physician, in healthcare policy, and coaching and consulting with hundreds of individuals and organizations. Combining her personal expertise with scientific research - including Google's Project Aristotle and the Global Happiness Council's Workplace Wellbeing report - it provides insights and useful takeaways you can use in your own work life. Don't stay stuck in a job you hate - let this book help you escape The Success Trap.
Selling Transformed
by Philip SquireFor years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.
Planning and Managing Public Relations Campaigns
by Anne GregoryTaking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Armstrong's Handbook of Strategic Human Resource Management
by Michael ArmstrongArmstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples from organizations including UNICEF and General Motors (GM), it provides coverage of HRM strategies in key areas of the function such as employee engagement, talent management and learning and development, as well as strategic HRM approaches in an international context. This fully revised seventh edition of Armstrong's Handbook of Strategic Human Resource Management contains new chapters on evidence-based strategic HRM, employee wellbeing strategies and HR analytics, as well as additional case studies and updated wider content to reflect the latest research and thinking. It remains an indispensable resource for both professionals and those studying HR qualifications, including undergraduate and masters degrees and the CIPD's advanced level qualifications. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students which include self-assessment questions, case study exercises, and a glossary and literature review.
Accounting and Finance for Managers
by Matt Bamber and Simon ParryAccounting and Finance for Managers rebukes the myth that in order to excel in accounting and finance you need to be great at mathematics. Split into two broad sections which focus on financial accounting and management accounts, this textbook uses clear, accessible language that will appeal to students from a variety of academic backgrounds.Taking a uniquely practical approach that focuses on the financial aspects of business decisions, the textbook covers all the core topics of accounting and finance, including basic bookkeeping, financial analysis, business planning, cash-flow analysis and investment decisions. Now in its third edition, Accounting and Finance for Managers contains updates on new accounting standards and regulations, as well as featuring up-to-date real-world examples of real options, value chain analysis and competitive advantage analysis. This textbook features 'traditional' accounting practices in detail, but also covers topics with a strategic focus to ensure students learn to think in broader strategic terms. Written for an international audience using International Financial Reporting Standards (IFRS) terminology with supporting resources including additional exercise questions, curated further reading and lecture slides for each chapter.
Financial Technology
by Niels PedersenWith the continued success of fintech (financial technology) businesses around the world, financial services are becoming increasingly de-centralized, personalized, and automated. This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, Internet of Things, AI, machine learning, and algorithmic data analysis, in a clear and accessible style suitable for readers with no technological background. Real-world case studies from a variety of international organizations including HSBC, ING, Amex, AIG, IBM, Tandem and Monzo, bridge the gap between theory and practice and contextualize learning in terms of real businesses, from large incumbents to smaller start-ups. With coverage of robo-advisors, mobile-only banks, open banking and risk and regulation, this book also explores a range of analytical frameworks to critically examine new technologies and emerging business models. Financial Technology enables readers to understand the fintech movement in the context of recent financial history, examine the key drivers of change and form insights about the financial system in a forward-looking and global manner. Online resources include PowerPoint slides for lecturers, video lectures, a literature review and blog posts to cover industry developments.
E-Commerce Website Optimization
by Dan Croxen-John and Johann van TonderConversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting. Alongside updated case studies and newly recommended tools, E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Understanding Digital Marketing
by Damian RyanThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
A Circular Economy Handbook
by Catherine WeetmanWINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming human health along the way. Governments, businesses and think-tanks see the circular economy as the way forward. Now in its second edition, A Circular Economy Handbook is a guided tour through the concepts and the practicalities. A unique framework systematically explores the range of circular interventions, including product and supply chain design, material choice and supporting business models. How does it really work for business? What circular approaches are emerging in food, fashion, consumer technology, packaging and other sectors? How do these reduce risk, improve resilience and build profitable, future-fit organizations? With over 300 real examples from around the world, this is a must-read for businesses, students and policymakers. This new edition has been extensively updated to include the latest trends, thinking, research and solutions, with a new chapter on packaging and 30 new company snapshots.
Introducing Psychology
by Daniel M. Wegner and Daniel L. Schacter and Daniel T. Gilbert and Matthew K. NockWith Macmillan’s superior content delivered by LaunchPad (comprehensive course) or Achieve Read & Practice (e-book + online homework), Introducing Psychology keeps students turning the pages and fully engaged online. The remarkable author team (each an accomplished teacher and scientist; three of them popular general interest writers) introduce psychology’s scientific foundations with offbeat, example-rich writing and engrossing online activities that make this anything but a typical textbook.
Shaped by the authors’ ongoing research and user feedback, the thoroughly updated new edition centers on the theme, “For the love of science,” and offers more study support with new Learning Outcomes
What Is Life?
by Jay PhelanAvailable for the first time with Macmillan's new online learning tool, Achieve, What Is Life? teaches students to ask the questions they need to understand how biology plays out in their daily lives. The rigorously updated 5th edition brings forward the features that made the book a classroom favorite (chapters anchored to intriguing questions about life, spectacular original illustrations, innovative learning tools) with a more focused and flexible presentation, enhanced art, and full integration with Achieve, Macmillan’s new online learning system.
Achieve supports educators and students throughout the full range of instruction, including assets suitable for pre-class preparation, in-class active learning, and post-class study and assessment. The pairing of a powerful new platform with outstanding biology content provides an unrivaled learning experience.
America’s History
by James A. Henretta and Rebecca Edwards and Robert O. Self and Eric HinderakerPraised for its focus on turning points and engines of change, the Concise Edition of America’s History explains the why behind events. The tenth edition presents a greater variety of tools to engage today's students. This edition includes new part opener features to help students study change and continuity in key periods, new coverage of capitalism and the economy, and an enhanced primary and secondary source program designed to develop historical thinking skills.
The First World War
by Susan R. GrayzelFerocious and all encompassing, the First World War touched countless lives in Europe and far beyond. In this volume, Susan R. Grayzel explores the unprecedented nature of modern “Total War,” and outlines the origins, experiences, and legacies of the war through — and beyond — Europe and the West. The introduction offers important insights into the cultural, political, and psychological landscape from which the war emerged, as well as a thoughtful examination of the conduct of the war and its aftermath. A wide array of documents, ranging from nationalist propaganda and diplomatic agreements to poetry and intimate letters and journals, reveal the far-reaching causes and consequences of this total war, and offer unique perspectives from voices sometimes overlooked in the study of the war — including colonial soldiers, contemporary psychologists, artists, protestors, and women at the home front and the front lines. Incisive document headnotes, maps, a chronology, questions to consider, and a bibliography enrich students’ understanding of this fateful period.
A Student’s Companion for Successful College Writing
by Carolyn Lengel and Heather Shea FitchThe eighth edition of Successful College Writing is available for the first time in Achieve, Macmillan’s new digital platform. Achieve was co-developed with instructors and students to support best practices in commenting on student drafts, and includes a full e-book, a set of reading comprehension quizzes, and fully customizable book-specific writing assignments.
Successful College Writing moves first-year composition students—whatever their level of preparedness—toward achieving their goals in college through a unique visual approach and extra support for academic reading and writing.
Kathleen T. McWhorter’s supportive, visual approach is evident in graphic organizers, flowcharts, and Guided Writing Assignments that provide hands-on writing activities and practical, step-by-step instruction for drafting and revising.
America's History, Value Edition, Combined Volume
by James A. Henretta and Rebecca Edwards and Robert O. Self and Eric HinderakerAmerica’s History explains WHY events occurred, not just when. Students are provided an analytical and big-picture approach to American history in an affordable format.
Understanding Rhetoric
by Jonathan Alexander and Elizabeth Losh and Kevin Cannon and Zander CannonAfter shaking up writing classrooms at more than 550 colleges, universities, and high schools, Understanding Rhetoric, the comic-style guide to writing, has returned for a third edition! Understanding Rhetoric encourages deep engagement with core concepts of writing and rhetoric. With brand-new coverage of fake news, sourcing the source, podcasting as publishing, and support for common writing assignments, the new edition of the one and only composition comic covers what students need to know--and does so with fun and flair.
Brand Storytelling
by Miri RodriguezDespite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Written by the award-winning storyteller Miri Rodriguez at Microsoft, Brand Storytelling is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it.
Armstrong's Handbook of Reward Management Practice
by Michael Armstrong and Duncan BrownArmstrong's Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward strategies. It covers all the essential aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations. This revised and updated sixth edition incorporates the latest research and developments and contains updated coverage of equal pay and the gender pay gap, employee benefits and total reward and a new chapter on employee financial wellbeing.As with all of Armstrong's texts, Armstrong's Handbook of Reward Management Practice bridges the gap between academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master's degrees and the CIPD's intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, the UK National Health Service and Tesco. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students, which include learning summaries, discussion questions and exercises, literature reviews and glossaries.
A Student’s Companion for Patterns for College Writing
by Laurie G. Kirszner and Stephen R. MandellFor students who need a little extra support, A Student’s Companion for Patterns for College Writing reinforces the most foundational elements in academic writing. This supplement breaks down the steps necessary to excel in college writing while recognizing and respecting students’ abilities. The second edition of this companion volume has been updated to add what instructors have asked us for: more grammar coverage, more sample student papers, and more hands-on practice in the processes of writing and re-writing. It’s the perfect resource for corequisite composition support courses.
America’s History
by Rebecca EdwardsPraised for its focus on turning points and engines of change, America’s History explains the why behind events. The tenth edition presents a greater variety of tools to engage today's students. This edition includes new part opener features to help students study change and continuity in key periods, new coverage of capitalism and the economy, and an enhanced primary and secondary source program designed to develop historical thinking skills.
Your College Experience
by John N. Gardner and Betsy O. BarefootHelping students succeed in their college experience With a clear presentation of the practical information you need to succeed in your first year of college and beyond, Your College Success provides an in-depth treatment of those topics important for all college students, including motivation, time and money management, mental health and more.
From Inquiry to Academic Writing
by Stuart Greene and April LidinskyAvailable for the first time with Macmillan's new online learning tool, Achieve, From Inquiry to Academic Writing: A Practical Guide helps students understand academic culture and its ways of thinking, reading, and writing. With a practical and widely proven step-by-step approach, the text demystifies cross-curricular reading, thinking, and writing. Thirteen chapters of rhetorical instruction introduce students to college-level inquiry, analysis, and argument with 28 integrated readings on interdisciplinary topics. The fifth edition includes nine new readings and increased emphasis on using critical thinking and critical reading to evaluate multiple perspectives and stretch beyond the binary thinking of today’s public discourse.Achieve for From Inquiry to Academic Writing is a dedicated composition space that guides students through drafting, peer review, source check, reflection, and revision.
From Inquiry to Academic Writing
by Stuart Greene and April LidinskyAvailable for the first time with Macmillan's new online learning tool, Achieve, From Inquiry to Academic Writing helps students understand academic culture and its ways of thinking, reading, and writing. With a practical and widely proven step-by-step approach, the text demystifies cross-curricular thinking and writing. An extensive thematic reader brings students into interdisciplinary conversations that not only bear on their college careers but also reflect larger cultural issues that they will encounter outside the academy. The fifth edition includes 23 new readings (forty percent) and an increased emphasis on using critical reading to evaluate multiple perspectives and stretch beyond binary thinking. Achieve for From Inquiry to Academic Writing is a dedicated composition space that guides students through drafting, peer review, source check, reflection, and revision.