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The Trophy Kids Grow Up

by Ron Alsop

The first wave of the Millennial Generation--born between 1980 and 2001--is entering the work force, and employers are facing some of the biggest management challenges they've ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers--92 million vs. 78 million.The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they're hard working and achievement oriented, most millennials don't excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. "It's all about me," might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic.This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through the eyes of millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation's dream jobs.

The Battle for Wall Street

by Richard Goldberg

An insider's look at the changing balance of power on Wall StreetThe Battle for Wall Street follows the struggle for power between two giants: the sellers, traditional commercial and investments banks; and the buyers, upstart hedge funds, private equity firms and the like. The battle is about winning the hearts, minds, and - yes, the wallets - of global investors. This battle is still running its course, and with the insights of industry veteran Richard Goldberg, who has had a front row seat, readers will gain a detailed understanding as to what, exactly, is going on within this dynamic arena, specifically the forces behind the shift of power from the old sell side gatekeepers to the new buy side players. The book will play out in three acts: Act One will examine the instruments of change - liquidity and financial technology - along with their influence on the sell and buy sides. Act Two will look at the agents of change - hedge funds, private equity, financial entrepreneurs, endowments, exchanges and sovereign wealth funds - and their impact on the sell and buy sides. In Act Three, Goldberg will take out his crystal ball and walk through the strategic implications for the winners and losers in this battle, against the dramatic backdrop of the subprime mortgage crisis and the resulting shakeup of global firms like Bear Stearns.But Wall Street isn't simply about institutions or corporate battles. It's a landscape dominated by personalities. Goldberg's unique access to major players will bring this book to life with amazing anecdotes and stories about the financial generals who have left their mark in The Battle for Wall Street.

The Guru Investor

by Jack M. Forehand John P. Reese

Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming.In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market.Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.

Transforming Your Leadership Culture

by John B. Mcguire Gary Rhodes

Praise for Transforming Your Leadership Culture"If you are a leader who has been burned by the failure of traditional change management-remember that program that cost millions and didn't change a thing-this is the book for you. It provides a wholly new perspective for transforming leaders and your organization's culture simultaneously, and rapidly." -Michael Beer, chairman, TruePoint, and professor emeritus, Harvard Business School"John McGuire and Gary Rhodes provided solid support as we transformed our company from a top-down, do-your-job-because-I-said-so culture to a collaborative learning community of leaders within a process-centered organization. I cannot imagine having done it without them."-Loyal Peterman, president and founder, Abrasive Technology, Inc. "It is becoming more and more obvious that a developmental view of the human being is the core of any effective human change process. Transforming Your Leadership Culture is the latest book-and one of the best books-about how and why this is so, and how to implement it in your own business. Highly recommended!" -Ken Wilber, founder, Integral Institute, and author of The Integral Vision and Integral Psychology "The path to creating a genuine leadership culture in organizations is perhaps the deepest mystery of organizing. McGuire and Rhodes have carefully documented the actual paths taken by some of the very few companies that have successfully transformed toward interdependence together. Transforming Your Leadership Culture maps the process into the heart of this mystery." -Bill Torbert, management professor emeritus, Boston College"I had hoped that creating a high-performance organization could happen swiftly with a few powerful speeches and actions. The challenging truth is that creating an interdependent spirit and culture demands perseverance. Indeed, this is what sets the committed few apart from the masses-and the results are extraordinary!" -Vance Tang, president and CEO, KONE Inc.

Filmmaking For Dummies

by Bryan Michael Stoller

Now updated--the step-by-step secrets to capturing great moments on filmWith all the recent advancements in filmmaking technology, more people than ever are trying their hand at filmmaking. Keeping up with the newest information in this booming field, this updated edition of Filmmaking For Dummies features up-to-the-minute coverage of the latest and greatest hardware, software, accessories, and trends--including high-definition technology and new outlets for films such as YouTube and MySpace. It demystifies the nuts-and-bolts of filmmaking, from developing a project and securing financing to hiring a cast and crew, editing, and getting distribution. This new edition also provides new movie examples and updated contacts and resources. Whether people want to become professional filmmakers or simply shoot quality home movies, this practical guide has all the advice and tips needed to succeed.

Selling Your Business For Dummies

by John Davies Barbara Findlay Schenck

A hands-on tool for conducting the successful, profitable sale of a businessAs business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

A Fast Track To Structured Finance Modeling, Monitoring and Valuation

by William Preinitz

This book is designed to start with simple examples that progressively develop the reader's confidence to take on more complex tasks. There is very little theoretical discussion about computer science, operations research algorithms, mathematics, or finance. The thrust of the book is to teach the reader to break complex tasks down into simple tasks. It then looks to implement those simple tasks into VBA code using a critical subset of the features of the language.The tentative contents is: (1) Why? What? Who? Where? and How? (2) Common Sense (3) Securitizing A Loan Portfolio (4) Understanding the Excel Waterfall (5) Designing the VBA Model (6) Laying the Model Groundwork (7) Recorded Macros: A First Look at the VBA Language (8) Writing Menus: An Introduction to Data, Ranges, Arrays, and Objects (9) Controlling the Flow of the Model (10) Building Messaging Capabilities (11) Designing the Model's Reports (12) Main Program and Menus (13) Writing the Collateral Selection Code (14) Calculating the Cash Flows (15) Running the Waterfall: Producing Initial Results (16) Debugging the Model (17) Validating the Model (18) Running the Model (19) Building Additional Capabilities (20) Documentation of the Model (21) Managing the Growth of the Model (22) Building Portfolio Monitoring Model (23) Valuation Techniques: How do we Determine Price? (24) Challenging Times For the Deal (25) Parting Admonitions

Swing Trading For Dummies

by Omar Bassal Cfa

Take advantage of price swings in strongly trending securities and pump up your portfolio!Want to know the strategies of successful swing trading? This friendly guide covers the ins and outs of this risky but profitable investing approach, explaining all the basics in plain English. You'll see how to use the two investment approaches - technical and fundamental analysis - to indentify promising securities in strongly trending markets. In addition, this guide covers how to calculate investment returns and, most important, how to manage your portfolio's risk.Learn from a highly experienced trader, analyst, and portfolio manager - the author shares his insider knowledgeUnderstand often overlooked topics such as money management, journal keeping, and strategy planning - key areas that will largely determine your successFocus on the fundamentals - often overlooked by swing traders, fundamental analysis can increase your chance of successDetermine your entry and exit points with technical analysis - read charts, apply indicators, and compare marketsEvaluate companies with fundamental analysis - grasp the basics of financial statements and the criteria to screen for undervalued or overvalued stocksDevelop and implement your trading plan - outline what you trade and how often, decide your risk tolerance, and calculate your performanceOpen the book and find:The differences among swing trading, day trading, and buy-and-hold investingThe pros and cons of technical and fundamental analysisA step-by-step anatomy of a tradeA wealth of charts and screenshotsReal-world examples of swing trading successesThe 10 deadly sins of swing trading - avoid at all costs!Sample trading plansUseful resources for navigating data

The Findability Formula

by Heather F. Lutze

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.Readers' Benefits from The Findability Formula:* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

The Integrity Dividend

by Tony Simons

Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now forthe first time, leadership expert Tony Simons has measured the bottom-line value of business leaders who live by their word and actually do what they say they are going to do. In The Integrity Dividend, Tony Simons shows how leaders? personal integrity drives the profitability and overall success of their organization. This groundbreaking book is based in on solid research and reveals that businesses led by managers of higher integrity enjoy deeper employee commitment, lower turnover, superior customer service, and substantially higher profitability. This improved performance is the integrity dividend.Simons conducted dozens of focus groups, surveyed thousands of employees, collected financial and operational numbers, and interviewed over 100 senior executives and executive coaches. The book lays out the research clearly and provides proven tools for managing common integrity challenges. It offers guidance for building individual credibility and for creating an organizational culture of integrity and accountability. Throughout, Simons uses real-world insight and stories drawn from senior executives, line managers, and coaches.The Integrity Dividend is a fresh view of leadership at a time when it is most needed.

MCITP: Windows Server 2008 Server Administrator Study Guide

by Darril Gibson

Master Windows Server 2008 and navigate every detail of Microsoft's new MCITP: Windows Server 2008 Server Administrator exam with the information in MCITP: Windows Server 2008 Administration Study Guide (Exam 70-646, with CD). Learn the infrastructure, Web, and IT application servers and also how to use scripts and batch files to accomplish tasks on a regular basis. As a Server Administrator, you will understand how to manage the server operating system, file, and directory services, distribute software, patches, and updates, profile and monitor assigned servers, and troubleshoot.For Instructors: Teaching supplements are available for this title.

Schizophrenia For Dummies

by Irene S. Levine Jerome Levine

Practical tools for leading a happy, productive lifeSchizophrenia is a chronic, severe, and disabling mental disorder that afflicts one percent of the population, an estimated 2.5 million people in America alone. The firsthand advice in this reassuring guide will empower the families and caregivers of schizophrenia patients to take charge, offering expert advice on identifying the warning signs, choosing the right health professional, understanding currently available drugs and those on the horizon (as well as their side effects), and evaluating traditional and alternative therapies.

The Secrets of Happy Families

by Theresa Foy Digeronimo Scott Haltzman

Proven ways to create a more loving familyResearch proves that happy families are good for health, longevity, peace of mind, productivity, and success. In The Secrets of Happy Families, Scott Haltzman offers an original approach to building family contentment that works for families of all ethnicities and make-ups-two-parent, single-parent, blended, childless, or same-sex couple. He provides a "positive psychology" way of solving family problems through strategy and leadership, including knowing and accepting who you are, taking a leadership role in loving and united relationships, building a network of support in extended families and communities, and making quality time for fun, adventures, holidays, and rituals.

Identity Theft Handbook

by Martin T. Biegelman

Not a week goes by when identity theft isn t mentioned in the media or that a Congressional outcry isn t heard about this unrelenting crime. The first authoritative book on identity theft, Identity Theft Handbook is written by a career professional who has spent over 25 years investigating and preventing identity theft in both the public and private sectors. Its rich real-world content includes interviews with government and private sector thought leaders. As well, the costs of identity theft, future trends, and prevention guidance is discussed. For investigators, auditors, and managers.

A Family's Guide to the Military For Dummies

by Sheryl Garrett Sue Hoppin

Expert advice on all aspects of military lifeA Family's Guide to the Military For Dummies is for the millions of military dependents, family members, and friends who are looking for straightforward guidance to take advantage of the benefits and overcome the challenges unique to life in the military. This comprehensive guide covers such key topics as introducing military life to readers new to the armed forces, financial planning, relocation, deployment, raising kids alone while a partner is away, and taking advantage of the available benefits. It offers tips and advice for dealing with emotions that surround events like deployments, deciphering the acronyms used in daily military life, forming support groups, keeping track of a loved one's whereabouts, and surviving on a military base in a foreign country.

Obsessive-Compulsive Disorder For Dummies

by Laura L. Smith Charles H. Elliott

Arguably one of the most complex emotional disorders, Obsessive Compulsive Disorder is surprisingly common. Furthermore, most people at some time in their lives exhibit a smattering of OCD-like symptoms.Obsessive Compulsive Disorder For Dummies sorts out the otherwise curious and confusing world of obsessive compulsive disorder. Engaging and comprehensive, it explains the causes of OCD and describes the rainbow of OCD symptoms. The book shows readers whether OCD symptoms represent normal and trivial concerns (for example, a neat freak) or something that should be checked out by a mental health professional (for example, needing to wash hands so often that they become raw and red). In easy to understand steps, the authors lay out the latest treatments that have been proven to work for this disorder, and provide practical and real tools for living well long-term. Whether you or someone you care about has this disorder, Obsessive Compulsive Disorder For Dummies gives you an empathic understanding of this fascinating yet treatable mental disorder.

Aging Families and Caregiving

by Steven H. Zarit Sara Honn Qualls

With the field of geriatric mental health growing rapidly in the next decade as the Baby Boomers age, this timely guide brings together a notable team of international contributors to provide guidance for caregivers, families, and those who counsel them on managing caregiving challenges for aging family members. Aging Families and Caregiving helps mental health professionals guide families and other caregivers as they adjust to the demands of caring for aging family members and provides essential guidelines for the professionals treating this special-needs population.

A Practical Guide to Job Analysis

by Erich P. Prien Louis G. Gamble Jr. Leonard D. Goodstein Jeanette Goodstein

Presenting the first book that provides HR professionals with a context for understanding the importance of doing a proper job analysis together with a step-by-step guide to conducting such an analysis. This unique guide contains a series of eight ready-to-use templates that provide the basis for conducting job analyses for eight different levels of job families, from the entry-level to the senior manager/executive.

Taming the Search-and-Switch Customer

by Jill Griffin

Praise for Taming the Search-and-Switch Customer"What an excellent wake-up call! Your company's most valuable asset-your loyal customers-have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."?-Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development"In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers."-Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc."Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!"-Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty"Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today."-Robert Stephen, founder, The Geek Squad"In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read."-Ken DeAngelis, general partner, Austin Ventures"Griffin is pure loyalty genius!"-Kelly Cook, vice president, Customer Engagement/CRM, Waste Management

Pow! Right Between the Eyes

by Andy Nulman

Pow! Radical new methods for reaching jaded, cynical consumersPut simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today's information economy, it doesn't matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits.On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today's smartest companies are winning big with surprises stories like:* How Oprah's shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20%* How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York's Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center* How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on HalloweenAndy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world's largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world.Don't forget to read the book's two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?

The Marketing Accountability Imperative

by Michael Dunn Chris Halsall

Making accountable marketing decisions to improve the efficiency of spendingIn this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

In Due Season

by Paul Wilkes

Paul Wilkes has been a writer/journalist, a TV producer, a monastic, a hedonist, a friend of the famous, a family man, and ultimately a true prodigal son. With In Due Season, Wilkes, one of America's most respected writers on religious belief and spirituality, details his search for God--from his working class upbringing in Cleveland to giving up everything he owned and living with the poor to his hedonistic life among the rich and famous. Wilkes's inspiring life story is one of abysmal failure and ultimate triumph, of a faith in God, battered and tried in the crucible of his experience.Paul Wilkes (Wilmington, NC) is a writer and filmmaker who is best known for his focus on religion, especially Roman Catholicism and its monastic tradition.

Advanced Painter Techniques

by Don Seegmiller

If you are interested in developing techniques for using Corel's Painter, Advanced Painter Techniques is full of the author's compelling digital paintings with instructions on how you too can create similar effects. You will gain an understanding of the method, reasons, techniques and thought processes behind each detailed image and how they can be adapted to suit your own artistic process. If you have been searching for a resource that contains advanced painter techniques and shows you the tools and the theories that drive their use, this book is your ultimate resource.

Results Through Relationships

by Joe Takash

A career guide to more significant business results in a shorter period of timeResults Through Relationships shows professionals how to establish break-through relationships with new prospects and their existing networks, including colleagues, bosses, customers, clients, vendors, and others. Many people assume that only new contacts will help them achieve their goals, but in reality, many breakthroughs happen within existing networks. This handy career guide focuses on the bottom-line behaviors that expedite trust, improve workplace performance, and increase profit. Author Joe Takash presents a nine-step process that anyone can master, and his formula proves that we're all in the relationship business first.

Bailout

by John Waggoner

In Bailout, John Waggoner answers the essential questions surrounding recent market catastrophes--from the failure of Bear Stearns to the credit crisis--and reveals how you can protect your portfolio during these turbulent times. Waggoner offers a wide range of strategies to help your portfolio weather this storm, including rebalancing and using foreign currencies, and discusses how Treasury bonds, gold, commodities, and real estate can solidify your financial standing. With the expert advice found here, you'll quickly discover what it takes to achieve safety and success in today's volatile market.

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