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Go Mobile

by Jamie Turner Jeanne Hopkins

Set-up, run, and measure successful mobile media marketing campaignsGo Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:Use location-based marketing to get new customers and keep existing onesIntegrate social media with your mobile media campaignUse mobile E-commerce to improve brand loyaltyMeasure the ROI of a mobile media campaignDevelop mobile media business models you can use to grow revenuesWith these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Public Health Policy

by Dhrubajyoti Bhattacharya

Public Health Policy: Issues, Theories, and Advocacy offers students an engaging and innovative introduction to public health policy: its purpose, how it is originated, and how it is implemented. The book describes the underlying theories and frameworks as well as practical analytical tools needed for effective advocacy and communication. Drawing on the multidisciplinary nature of public health, the book uses concepts and examples from epidemiology, law, economics, political science, and ethics to examine the policymaking process, explain positions pro or con, and develop materials for various audiences to further a public health policy intervention. In addition, Public Health Policy shows how policymaking is a complex and integrated top-down and bottoms-up process that embraces a myriad of public and private stakeholders.Written by a highly experienced health policy researcher and teacher, the book is rich in resources that will enhance teaching and learning. Each chapter begins with an overview of the chapter, including core terms and concepts, and includes illustrative examples of how the highlighted component (law, ethics, economics, politics, epidemiology, and medicine) intersects with public health. Discussion questions at the end of every chapter, along with an interview from an expert from each of the component fields, give real-world perspectives on how that particular subject relates to the overall topic. The book also contains 13 case studies that illustrate the framework discussed in the first part of the book, and show how the different components link to create, sustain, evaluate, or obstruct the development of public health policy. Also included are primers on two essential policy tools: how to write research policy briefs, and how to craft effective letters to an editor, including examples of both drawn from the author's publications in journals and newspapers.

Supremely Successful Selling

by Jerold Panas

The guide to listening, building trust, and selling what the buyer wantsEveryone sells--in every aspect of your life and no matter what your profession. Supremely Successful Selling describes the art of selling that helps the buyer understand the value and appeal of a product for their personal life or for their business. Replete with stories of some of the greatest sales people in the country, this book teaches you how to listen more than talk, become an ethical ambassador for your product, and understand that everything in life is selling. You'll learn how to take the fear out of asking, the ten actions to avoid, and the most powerful incentives that sell your product. Offers proven advice on how to get the appointmentShares the "Three Magic Questions" that engage a prospect Explains how to overcome objections, the power of the "Magic 7 Minutes," and the Four Es that make a great Sales personJerold Panas is one of the nation's leading consultants and a platform personality of note. He is the author of thirteen bestselling books and manages one of the largest consulting firms in the world for advising organizations and foundations on philanthropy. Let Jerry teach you how to ask questions, listen, build trust, and get to a "Yes."

Beginning XML, 5th Edition

by Joe Fawcett Danny Ayers Liam R. Quin

A complete update covering the many advances to the XML languageThe XML language has become the standard for writing documents on the Internet and is constantly improving and evolving. This new edition covers all the many new XML-based technologies that have appeared since the previous edition four years ago, providing you with an up-to-date introductory guide and reference. Packed with real-world code examples, best practices, and in-depth coverage of the most important and relevant topics, this authoritative resource explores both the advantages and disadvantages of XML and addresses the most current standards and uses of XML. Features the most updated content built on audience feedback from the previous edition as well as the vast knowledge from XML developer teams Boasts new chapters on RELAX NG and Schematron, XML functionality in databases, LINQ to XML, Jabber and XMLPP, XHTML, HTML5, and more Offers in-depth coverage on extracting data from XML and updated material on Web Services Beginning XML, Fifth Edition delivers the most important aspects of XML in regard to what it is, how it works, what technologies surround it, and how it can best be used in a variety of situations.

iPod and iTunes Portable Genius

by Jesse D. Hollington

Get the most from iTunes and your iPod with these hip tipsApple's iPod revolutionized the way we enjoy music. This no-nonsense guide is packed with advice and ideas to help you get everything that amazing piece of technology can offer. Learn the most efficient way to create playlists, manage your photos, find exactly what you want at the iTunes Store, download music and movies, and make your iPod as individual as you are with the expert advice in this little book.The iPod has dozens of features that most casual users miss; this book is the key to taking full advantage of your iPod and using iTunes more efficientlyLoaded with tips and techniques that help you do more with your iPod; gets right to the point without wasting time on things you already knowFeatures special icons to highlight innovative techniques and ways to save time and hassleCompact and full-color, iPod & iTunes Portable Genius helps you get the most from your iPod and iTunes.

Professional Cross-Platform Mobile Development in C#

by John Hunter Kenny Goers Scott Olson Ben Horgen

Develop mobile enterprise applications in a language you already know!With employees, rather than the IT department, now driving the decision of which devices to use on the job, many companies are scrambling to integrate enterprise applications. Fortunately, enterprise developers can now create apps for all major mobile devices using C#/.NET and Mono, languages most already know. A team of authors draws on their vast experiences to teach you how to create cross-platform mobile applications, while delivering the same functionality to PC's, laptops and the web from a single technology platform and code-base. Rather than reinventing the wheel with each app, this book provides you with the tools you need for cross-platform development--no new languages needed!Presents an overview of the sea change occurring with the use of enterprise mobile applications and what it means for developersShares the criteria for evaluating and selecting the best option for application architectureReviews tools and techniques for setting up a cross-platform development environmentOffers an introduction to the MonoCross open-source project and pattern for cross-platform developmentPacked with specific software design patterns, development best practices, code examples and sample applications, this must-have book gets you started developing cross-platform mobile apps today.

Trade with the Odds

by Anthony Trongone

Hands-on tools to identify and profit from the market's recent patternsTrading is all about managing probabilities. In Trading with the Odds, Anthony Trongone explains that the quest for developing a perfect system, which drives most traders, is fruitless. Instead, traders should focus on developing the analytic and trading skills necessary to stay in tune with the constant evolution of the financial markets. In this book, Trongone emphasizes the importance of testing and monitoring trading strategies and raw market data as a means of developing an edge over other traders who are unwilling to get their hands dirty and dig into the data on a continuing basis.Importantly, he shows that Excel, a program almost all traders are familiar with, can be utilized to measure virtually every important aspect of trading system performance and to search for tradable market patterns. In addition, the book includes several applications that will allow you to calculate current market conditions and market patterns based on time of day, intermarket relationships, and other factors.Advocates an analytical approach which evolves in concert with changing market conditionsExplains why it's hard to make money from off-the-shelf systems and indicatorsProvides in-depth analysis of other major industries generating worthwhile IPOsIncludes applications that allow users to calculate recent market patternsUnderlying Trongone's approach is the conviction that traders must constantly innovate in response to the market, and those that rely on static analysis, will fail to achieve the results they expect.

Food Blogging For Dummies

by Kelly Senyei

Bloggers and foodies everywhere will want this full-color bookThe only thing better than cooking and eating is talking about it! Combine your two loves--food and blogging--with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more.Walks you through the technicalities of starting your own food blog Explores what you need to consider before your first post ever goes public Shows you how to create lip-smacking food visuals using special lighting and clever effects Explains SEO and how to make sure your site and recipes are searchable Goes into social media and how to use it effectively with your blogHere's everything you need to know about food blogging.

Beginning R

by Mark Gardener

Conquer the complexities of this open source statistical languageR is fast becoming the de facto standard for statistical computing and analysis in science, business, engineering, and related fields. This book examines this complex language using simple statistical examples, showing how R operates in a user-friendly context. Both students and workers in fields that require extensive statistical analysis will find this book helpful as they learn to use R for simple summary statistics, hypothesis testing, creating graphs, regression, and much more. It covers formula notation, complex statistics, manipulating data and extracting components, and rudimentary programming.R, the open source statistical language increasingly used to handle statistics and produces publication-quality graphs, is notoriously complex This book makes R easier to understand through the use of simple statistical examples, teaching the necessary elements in the context in which R is actually usedCovers getting started with R and using it for simple summary statistics, hypothesis testing, and graphsShows how to use R for formula notation, complex statistics, manipulating data, extracting components, and regressionProvides beginning programming instruction for those who want to write their own scriptsBeginning R offers anyone who needs to perform statistical analysis the information necessary to use R with confidence.

Biology Workbook For Dummies

by Rene Fester Kratz

From genetics to ecology -- the easy way to score higher in biologyAre you a student baffled by biology? You're not alone. With the help of Biology Workbook For Dummies you'll quickly and painlessly get a grip on complex biology concepts and unlock the mysteries of this fascinating and ever-evolving field of study.Whether used as a complement to Biology For Dummies or on its own, Biology Workbook For Dummies aids you in grasping the fundamental aspects of Biology. In plain English, it helps you understand the concepts you'll come across in your biology class, such as physiology, ecology, evolution, genetics, cell biology, and more. Throughout the book, you get plenty of practice exercises to reinforce learning and help you on your goal of scoring higher in biology. Grasp the fundamental concepts of biologyStep-by-step answer sets clearly identify where you went wrong (or right) with a problemHundreds of study questions and exercises give you the skills and confidence to ace your biology courseIf you're intimidated by biology, utilize the friendly, hands-on information and activities in Biology Workbook For Dummies to build your skills in and out of the science lab.

Game Design Essentials

by Briar Lee Mitchell

An easy-to-follow primer on the fundamentals of digital game designThe quickly evolving mobile market is spurring digital game creation into the stratosphere, with revenue from games exceeding that of the film industry. With this guide to the basics, you'll get in on the game of digital game design while you learn the skills required for storyboarding, character creation, environment creation, level design, programming, and testing.Teaches basic skill sets in the context of current systems, genres, and game-play stylesDemonstrates how to design for different sectors within gaming including console, PC, handheld, and mobileExplores low-poly modeling for game playAddresses character and prop animation, lighting and rendering, and environment designDiscusses the path from concept to product, including pre- and post-productionIncludes real-world scenarios and interviews with key studio and industry professionalsWith Game Design Essentials, you'll benefit from a general-but-thorough overview of the core art and technology fundamentals of digital game design for the 21st century.

Beginning PhoneGap

by Thomas Myer

Create cross-platform mobile apps without having to learn a new language!PhoneGap is an open source solution, ideal for web developers wanting to build cross-platform mobile apps without having to learn a new language. Using HTML, CSS, and Javascript, PhoneGap allows you to jump into the mobile world and develop apps for iPhone, Android, and the BlackBerry.Walks you through installing the development software Covers the basics of each of PhoneGap's functional units Introduces various projects you can build with the framework Discusses using HTML, CSS, JavaScript Explores the features accelerameter and compass Examines media, storage and files, camera, contacts, geolocation, and more Within Beginning PhoneGap, each new chapter builds on the lessons taught in the previous so that by the end of the book, you can have mobile apps up and running!"NOTE: Several significant changes to the PhoneGap software occurred shortly after this book was published. The author has written extra pages to address these and other changes. You can download the updates to this book from the book's support page on the Wrox website."

Information, Technology, and Innovation

by John M. Jordan

A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwideWith all of the recent emphasis on "big data," analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations--think of Groupon, the iPad, or Facebook. At the same time, alternative models for organizing resources such as home schooling, Linux, or Kenya's Ushihidi tool transcend conventional business designs. Timely and visionary, Information, Technology, and the Future of Commerce looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment through marketing, supply chains, and customer service.Discusses information economics, human behavior, technology platforms, and other facts of contemporary lifeExamines how humans organize resources and do work in the changing landscapeProvides case studies profiling how competitive advantage can be a direct result of innovative business models that exploit these trendsRevealing why traditional strategy formulation is challenged by the realities of the connected world, Information, Technology, and the Future of Commerce ties technology to business and social environments in an approachable, informed manner with innovative, big-picture analysis of what's taking place now in information strategy and technology.

Investing without Wall Street

by Sheldon Jacobs

Praise for Sheldon Jacobs"Sheldon Jacobs is a level-headed gentleman who is a cross between Albert Einstein, the Dalai Lama, and Vanguard founder Jack Bogle and who had a solid record editing and publishing The No-Load Fund Investor financial newsletter for over a quarter-century."--MarketWatch"King of no-loads."--Investor's Business Daily"Dean of the no-load fund watchers."--USA Today"Among financial experts who are able to think with a small investor's perspective, no one is more level-headed than Sheldon Jacobs."--Bottom Line/PersonalIn July of 1993, Sheldon Jacobs was one of five nationally recognized mutual fund advisors chosen by The New York Times for a mutual fund portfolio competition. The portfolio that he selected produced the highest return of all contestants for almost seven years, and the Times quarterly publication of this contest helped him become one of the best-known mutual fund advisorsin America.Investing without Wall Street shows investors how to achieve the greatest wealth with the least effort. It details the five essentials that even a kid could master and shows that they are all you need to be a successful investor. With this knowledge, the average investor can invest on his or her own and make $252,000 more than a person investing the same way who shares his or her profits with professionals. This book will teach you how.

The Fundamentals of Hedge Fund Management

by Daniel A. Strachman

Updated edition of the book that gives investors, advisors, and managers the tools they need to launch and maintain a hedge fund in today's economyThe hedge fund industry has gone through dramatic changes in recent years. Investors of all types continue to want to place their assets into these investment vehicles even in the wake of the credit crisis, massive frauds, and insider trading scandals. Once the forbidden fruit of Wall Street, hedge funds are now considered "must have" investments in any diversified portfolio. Now in its second edition, The Fundamentals of Hedge Fund Management is revised and updated to address how the credit crisis, legislation, fraud, technology, investor demand, global markets, and the economic landscape have affected the industry.Providing readers with a detailed and in-depth analysis of the world of hedge funds, the people working in it, and a look at where it's headed, the book is a timely and indispensable reference and research tool for helping professional money managers, traders, and others to launch and grow successful hedge fund businesses.Addresses how the credit crisis and its fallout has affected the hedge fund industry and what this means for the futureProvides the essential information needed to launch and maintain a successful hedge fund in the new global economyWalks the reader through running a hedge fund, helping you to gain success over years, not just monthsAn essential resource for anyone looking to invest in these much-discussed investment products, The Fundamentals of Hedge Fund Management, Second Edition is now fully revised and updated.

Templeton's Way with Money

by Jonathan Davis Alasdair Nairn

The enduring legacy of a legendary investorCalled the "greatest stock picker of the century" by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world's foremost investors, known for his pioneering insights and phenomenal investment performance over a professional career which spanned more than half a century.Templeton's Way with Money provides a unique, professional 21st century appraisal of what made this formidable investor the success he was--and why his methods remain as valid today as they were during his long and successful lifetime.Written by two investment experts, one of whom worked closely with Sir John for ten years, and drawing on previously unpublished documents, the book explains in detail how John Templeton's simple but effective investment philosophy of riding out the ups and downs of the market cycle continues to be as relevant as ever for professional and private investors alike.Key features include:A fresh and detailed reappraisal, drawing on a number of previously unpublished documents, of the philosophy which Templeton applied to the two phase of his investment career--first as an investment counsel, and latterly as the most successful global fund manager of his generationA detailed and original study of the performance of the Templeton Growth Fund, demonstrating in detail how Templeton achieved the Holy Grail of investment--above average returns with below average riskFirst hand accounts from former colleagues of their experience in working with Templeton--including those of author Alasdair Nairn's ten-year career working with and for the investment management organization that was Templeton's life workProprietary and original research which explains why Templeton's seemingly simple investment philosophy is sure to produce exceptional returns if implemented effectivelyCurrent market conditions make Templeton's contrarian investment method of profiting from pessimism particularly relevant today, and this book a must-read for anyone working with investments.

CompTIA Network+ Lab Manual

by Toby Skandier

Gain street-smart skills in network administrationThink of the most common and challenging tasks that network administrators face, then read this book and find out how to perform those tasks, step by step. CompTIA Network + Lab Manual provides an inside look into the field of network administration as though you were actually on the job. You'll find a variety of scenarios and potential roadblocks, as well as clearly mapped sections to help you prepare for the CompTIA Network+ Exam N10-005. Learn how to design, implement, configure, maintain, secure, and troubleshoot a network with this street-smart guide.Provides step-by-step instructions for many of the tasks network administrators perform on a day-to-day basis, such as configuring wireless components; placing routers and servers; configuring hubs, switches, and routers; configuring a Windows client; and troubleshooting a networkAddresses the CompTIA Network+ Exam N10-005 objectives and also includes a variety of practice labs, giving you plenty of opportunities for hands-on skill-buildingOrganized by the phases of network administration: designing a network, implementing and configuring it, maintenance and security, and troubleshootingStudy, practice, and review for the new CompTIA Network+ N10-005 Exam, or a networking career, with this practical, thorough lab manual.

Complete B2B Online Marketing

by Maura Ginty William Leake Lauren Vaccarello

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Think Like a Futurist

by Cecily Sommers

Push past resistance to discover and own new business territoriesThink Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environmentsExplains how the social, economic, and environmental crises of our time spring from just four constant and predictable forcesReveals the three dramatic disruptions on the horizon that should be a part of every strategic conversationWritten by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines."Refreshing. A book that does not follow today's push to be 'innovative' just to snag attention because of the current hot trending keyword. Matter of fact, Cecily Sommers' book works to get us away from simply identifying and going for a ride on the latest trend(s) in our respective industries.Quite the contrary, rather than avoid a scientific or tactical discussion of trend identification, she works to give us the ability to go beyond trends and into the future.Cecily has drafted a book providing a nice blend of practical reality, philosophy, and practical execution. It speaks well to current discussions about how to drive 'innovation' or, better, creativity within your businesses--however large or small.All in, this is a book 254 pages long, including index, that is written at a practical level that, after closer study following an initial read-through, provides a methodology for anticipating the future and taking action to meet it.Provides a methodology for anticipating the future and taking action to meet it.Think Like a Futurist is a good read for anyone struggling with how to move their organization forward. Business leaders, product and program managers, service providers will all find the concepts Cecily introduces to be well laid-out with a reasonable amount of supporting content."--The source is a blog: http://jtpedersen.net/2012/11/15/what-ive-read-lately-think-like-a-futurist/

Big Data, Big Analytics

by Michael Minelli Michele Chambers Ambiga Dhiraj

Unique prospective on the big data analytics phenomenon for both business and IT professionalsThe availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.)Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insightsExplores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

The Business Model Innovation Factory

by Saul Kaplan

Business model innovation is the new strategic imperative for all leadersBlockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.Avoid being netflixed. Your organization must be a business model innovator to stay competitive in today's turbulent world. Author Saul Kaplan is the founder and chief catalyst of the Business Innovation Factory (BIF), a real world laboratory for exploring and testing new business models and social systems. BIF has attracted a global community of over five thousand innovators and organizes the internationally renowned BIF Collaborative Innovation Summit

Make Music with Your iPad

by Ben Harvell

Get the most out of your iPad's music capabilities!Music recording and performance apps are some of the top grossing applications for iPad. Major label artists are making use of Apple's iOS products and apps to make music and have even recorded complete albums on the iPad. Written by an experienced Apple and digital music journalist, this unique resource opens your eyes--and ears--to the amazing possibilities that the iPad offers as a musical creation device for both novices and professionals. You'll sing a new tune when you learn the power and simplicity of using the iPad as a tool for creating professional-quality music. Introduces the unique possibilities that the iPad presents for creating professional-level and high-quality musicExplores how the iPad can serve as a complete set of musical instruments, recording studio, and composition tool all in oneDiscusses all areas of music production from recording live instruments and vocals to building drum parts and working with samplesShares interviews and helpful tips from world-famous recording artistsRecommends a variety of suggested accessories to add to your iPadTune in! Make Music with iPad is a must-have guide for any iPad user with an interest in music, regardless of the level of experience.

Multicultural Gender Roles

by Marie L. Miville

"Multicultural Gender Roles continues to advance multidimensional identity models. Each data-informed chapter introduces genuine reflections and accountings that lead to a proposed process model highlighting the complexities of negotiating gender roles, rules, and responsibilities for ethnic minority individuals." --Patricia Arredondo, President, The Chicago School of Professional Psychology, Chicago Campus"This book is a must-read for counselors and educators seeking to have a full understanding of the people they work with."--Edward A. Delgado-Romero, PhD, Professor, The University of Georgia"This extraordinary book presents vivid narratives of the challenges African American, Latina/o, Asian and Asian American women and men face in constructing their gender roles. The Multicultural Gender Role Model is groundbreaking." --Nancy Boyd-Franklin, PhD, Professor II - Distinguished Professor, Graduate School of Applied and Professional Psychology, Rutgers UniversityPractical applications for mental health professionals and educators in helping clients and students understand and construct their roles within their schools, families, and communitiesEdited by Dr. Marie Miville--a recognized authority on multicultural issues in counseling and psychology--Multicultural Gender Roles provides mental health professionals, educators, and students entering these fields with a solid research grounding on how people of color can reframe their gender roles in today's world.Featuring personal experiences and stories based on interviews with over sixty individuals from various racial-ethnic backgrounds, Multicultural Gender Roles explores:Gender role construction among men and women of colorLatino and Latina gender rolesGender roles among Asian/Asian American men and womenGender roles among African American men and womenNegotiating multicultural gender rolesUtilizing current theory and new research, Multicultural Gender Roles provides practical applications for mental health professionals and educators working with diverse populations.

Spirituality in Counseling and Psychotherapy

by Rick Johnson

"Written with great clarity and intelligence, this book will be of benefit to all mental health practitioners, students of psychology, and those seeking a better understanding of their own process of psychological and spiritual transformation."--Tara Brach, PhD, Author of Radical Acceptance and True Refuge"In this wonderful book, Rick Johnson weaves together different theoretical perspectives in a way that welcomes religion, spirituality, and nature into the counseling and psychotherapy process. It's a delight to read Dr. Johnson's approach--an approach that teaches therapists how to empathically explore spirituality as an important dimension of human existence."--John Sommers-Flanagan, PhD, coauthor of Counseling and Psychotherapy Theories in Context and Practice and Clinical Interviewing"Rick Johnson's book Spirituality in Counseling and Psychotherapy is a rich introduction to the varied forms in which spiritual suffering enters the consulting room, the range of theories which address or fail to address this need, and specific attitudes and practices through which therapists can provide a non-doctrinal but open encounter with the spiritual needs of their clients."--James Hollis, PhD, Jungian analyst, and author of fourteen books, among them What Matters Most: Living a More Considered LifeA practical integration of psychology and spirituality that builds upon existing psychological theoriesWhile many clients want spiritual and philosophical issues to be addressed in therapy, many mental health professionals report that they feel ill-equipped to meet clients' needs in this area. Providing a model that is approachable from a variety of theoretical orientations, Spirituality in Counseling and Psychotherapy supports therapists in becoming open to the unique ways that clients define, experience, and access life-affirming, spiritual beliefs and practices.Drawing on the author's research into spiritual issues as well as predictors of clients' psychological health, this reflective book presents an integrative approach to discussing the topic of spirituality. An essential resource for mental health professionals of all spiritual and religious persuasions, Spirituality in Counseling and Psychotherapy discusses:Client-defined spiritualityIntegrating spirituality with psychological theoriesWhy clients become spiritually lostPractical steps for spiritual health and abundance in therapyHelping clients reclaim their real selfHow spiritually oriented therapy helpsGuidance for therapists in differentiating their spirituality from their clients' to foster a more successful therapeutic relationshipFilled with numerous cases and stories illustrating how spirituality can be a natural and beneficial part of the therapeutic process, Spirituality in Counseling and Psychotherapy enables mental health professionals to nonjudgmentally invite a collaborative exploration of the role of spirituality in their clients' lives.

Team Turnarounds

by James M. Kouzes Barry Z. Posner Joe Frontiera Daniel Leidl

How any manager can turn a struggling team into business champsIn today's uncertain economic environment, teams are asked to do more with less. With resources stretched thin, turning around a struggling team has never been harder, and managers must work to identify and maximize whatever potential strengths a team already has. As sports fans already know, behind every great underdog story is a leader who roots out the competitive advantage that will propel the team to victory. In Team Turnarounds, Joe Frontiera and Dan Leidl share how this fine art of the turnaround really works, from how to inspire the team to the actual tools for change.Through interviews with team managers and turnaround masters in the NFL, MLB, and the NCAA, as well as managers at top global firms who have successfully reversed their fortunes, they show the six steps every team takes to make a 180 in their performance.* Presents a six-step model for turnarounds in any organization, based on the authors' extensive research with owners and general managers of sport franchises in the MLB, NFL, and NBA* Features first-hand accounts of sport turnarounds, from the legendary worst-to-first story of Bill Polian and the Indianapolis Colts to Jeffrey Lurie's efforts to transform the Philadelphia Eagles* Offers behind-the-scenes accounts of effective turnarounds at major organizations like Dominos Pizza, Juniper Networks, iContact, and the Broadway play, Spider-Man: Turn Off the DarkNo matter how bad the circumstances, how awful the performance, or how far shares have plummeted, Team Turnarounds shows how any organization can make the climb back up to the top.

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