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The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.This book offers:The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.
Diagnostic Imaging will help medical students, junior doctors, residents and trainee radiologists understand the principles behind interpreting all forms of imaging. Providing a balanced account of all the imaging modalities available - including plain film, ultrasound, computed tomography, magnetic resonance imaging, radionuclide imaging and interventional radiology - it explains the techniques used and the indications for their use.Organised by body system, it covers all anatomical regions. In each region the authors discuss the most suitable imaging technique and provide guidelines for interpretation, illustrating clinical problems with normal and abnormal images.Diagnostic Imaging is extensively illustrated throughout, featuring high quality full-colour images and more than 600 photographs. The images are downloadable in PowerPoint format from the brand new companion website at www.wileydiagnosticimaging.com, which also has over 100 interactive MCQs, to aid learning and teaching.When you purchase the book you also receive access to the Wiley E-Text: Powered by VitalSource. This is an interactive digital version of the book, featuring downloadable text and images, highlighting and note-taking facilities, bookmarking, cross-referencing, in-text searching, and linking to references and abbreviations. Diagnostic Imaging is also available on CourseSmart, offering extra functionality as well as an immediate way to access the book. For more details, see www.coursesmart.com or 'The Anytime, Anywhere Textbook ' section.
An inspiring guide to getting off the road to more debt and financial insecurity and on the road to wealth and financial freedom You can take charge of your financial future. You can reduce your debt, increase your net worth and enjoy a life of prosperity. You can stop struggling, doing things the way you've always have, and embark on a new pathway to wealth. So what's stopping you? According to bestselling motivational author and wealth building advisor, Pat Mesiti, it's all about identifying what's wrong with the way you think and feel about money and the path they've put you on. And it's about creating a new, more prosperous path for yourself. Provides you with the tools you need to create your own roadmap to greater wealth and financial security Gives you priceless insights into your wealth-defeating mindset and how to stop repeating the same mistakes and start building wealth by design--not by chanceOffers proven prescriptions for digging your way out of the debt-heavy financial rut you're in so you can start building wealth right awayFeatures numerous inspiring case studies of Mesiti clients and mentees who found financial freedom following his "shift your mind, touch your heart" approach to wealth
This important book offers an introduction to the theory and the varying types of assessment for health care professionals. The book includes information on such topics as Where have work based assessments come from?; Why do we have different parts to the same exam like MCQs and OSCEs?; How do colleges decide who has passed or not?; Why can people pick their own assessors for their MSF?; The role of formative assessment Portfolios and their value. The book avoids jargon, is clear and succinct, and gives the pros and cons of the different assessment processes.
In recent years, air pollution has become a major worldwide concern. Air pollutants can affect metabolic activity, impede healthy development, and exhibit carcinogenic and toxic properties in humans. Over the past two decades, the use of microbes to remove pollutants from contaminated air streams has become a widely accepted and efficient alternative to the classical physical and chemical treatment technologies. Air Pollution Prevention and Control: Bioreactors and Bioenergy focusses on these biotechnological alternatives looking at both the optimization of bioreactors and the development of cleaner biofuels.Structured in five parts, the book covers:Fundamentals and microbiological aspectsBiofilters, bioscrubbers and other end-of-pipe treatment technologiesSpecific applications of bioreactorsBiofuels production from pollutants and renewable resources (including biogas, biohydrogen, biodiesel and bioethanol) and its environmental impactsCase studies of applications including biotrickling filtration of waste gases, industrial bioscrubbers applied in different industries and biogas upgradingAir Pollution Prevention and Control: Bioreactors and Bioenergy is the first reference work to give a broad overview of bioprocesses for the mitigation of air pollution. Primarily intended for researchers and students in environmental engineering, biotechnology and applied microbiology, the book will also be of interest to industrial and governmental researchers.
A practical illustrated guide to sleep disorders which will give health professionals confidence in this complex area of diagnosis and management.It explains the differences between normal and abnormal sleep, and looks in depth at individual disorders such as sleep apnoea, insomnia, narcolepsy, restless legs syndrome and the parasomnias, as well as sleep disorders as a comorbidity of neurodegenerative and psychiatric disease. Common sleep disorders in children are addressed in detail before concluding with an overview of pharmacological treatments and how commonly used drugs might affect sleep.
Explores new applications emerging from our latest understanding of proteins in solution and at interfacesProteins in solution and at interfaces increasingly serve as the starting point for exciting new applications, from biomimetic materials to nanoparticle patterning. This book surveys the state of the science in the field, offering investigators a current understanding of the characteristics of proteins in solution and at interfaces as well as the techniques used to study these characteristics. Moreover, the authors explore many of the new and emerging applications that have resulted from the most recent studies. Topics include protein and protein aggregate structure; computational and experimental techniques to study protein structure, aggregation, and adsorption; proteins in non-standard conditions; and applications in biotechnology.Proteins in Solution and at Interfaces is divided into two parts:Part One introduces concepts as well as theoretical and experimental techniques that are used to study protein systems, including X-ray crystallography, nuclear magnetic resonance, small angle scattering, and spectroscopic methodsPart Two examines current and emerging applications, including nanomaterials, natural fibrous proteins, and biomolecular thermodynamicsThe book's twenty-three chapters have been contributed by leading experts in the field. These contributions are based on a thorough review of the latest peer-reviewed findings as well as the authors' own research experience. Chapters begin with a discussion of core concepts and then gradually build in complexity, concluding with a forecast of future developments.Readers will not only gain a current understanding of proteins in solution and at interfaces, but also will discover how theoretical and technical developments in the field can be translated into new applications in material design, genetic engineering, personalized medicine, drug delivery, biosensors, and biotechnology.
Oocyte Physiology and Development in Domestic Animals reviews the most recent advances in the research of physiological and biochemical mechanisms underlying oocyte growth and development, providing readers with the fundamental understanding of these key processes and summarizing this important field of research. The book covers multiple molecular and physiological mechanisms including initiation of oocyte growth during folliculogenesis and in vitro follicle culture to support oocyte competence, that are critical to health and quality. Physiological process ranging from gene expression to metabolism will be covered with an eye toward using these factors to uncover biomarkers that will further advance the field. In addition, the text looks at the effects of in vitro maturation environments on oocyte quality and developmental outcome.
Analysis of the equine genome began just over a decade ago, culminating in the recent complete sequencing of the horse genome. The availability of the equine whole genome sequence represents the successful completion of an important era of equine genome analysis, and the beginning of a new era where the sequence information will catalyze the development of new tools and resources that will permit study of a range of traits that are economically important and are significant to equine health and welfare.Equine Genomics provides a timely comprehensive overview of equine genomic research. Chapters detail key accomplishments and the current state of research, as well as looking forward to possible applications of genomic technologies to horse breeding, health, and welfare. Equine Genomics delivers a global overview of the topic and is seamlessly edited by a leading equine genomics researcher. Equine Genomics is an indispensible source of information for anyone with an interest in this increasingly important field of study, including equine genomic researchers, clinicians, animal science professionals and equine field veterinarians.
A Companion to the Philosophy of Time presents the broadest treatment of this subject yet; 32 specially commissioned articles - written by an international line-up of experts - provide an unparalleled reference work for students and specialists alike in this exciting field.The most comprehensive reference work on the philosophy of time currently availableThe first collection to tackle the historical development of the philosophy of time in addition to covering contemporary workProvides a tripartite approach in its organization, covering history of the philosophy of time, time as a feature of the physical world, and time as a feature of experienceIncludes contributions from both distinguished, well-established scholars and rising stars in the field
Want to make a big bet on an economic recovery in the U.S.? Start thinking small!The growing popularity of penny stocks can be attributed to a combination of increased understanding and tough economic times.??Penny Stocks For Dummies explains the basics of penny stocks and provides expert guidance to help you get involved right away.Penny Stocks For Dummies provides you with the information and advice you need before considering an investment in penny stocks, as well as the tools needed to make sound investments. You'll also get expert guidance on identifying growth trends and market sectors positioned for rapid growth, finding undiscovered penny stocks, and understanding the fundamentals of a potential investment in penny stocks.Arms you with the know-how to properly identify, and purchase, winning penny stocksShows you how good money can be made from these low-priced sharesGets you involved in Penny Stocks quickly, painlessly, and on a small budgetPenny Stocks For Dummies appeals to anyone who doesn't have a lot to invest right now in the current economic climate, but who wants to multiply what they do have.
Achieve stellar savings with the techniques used on bradsdeals.comDo More, Spend Less provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world. Author Brad Wilson, founder of BradsDeals.com, explains the techniques and buying strategies that are used on his site, which have saved 19 million consumers more than $200 million on BradsDeals.com in the past year alone. The majority of deals on his site provide free, or nearly free, products and services. This book provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world.Shares why you should never buy an Apple product from the Apple storeDetails how to spend three weeks in a suite at the Park Hyatt Paris for $20Shares the unknown way to clean up your credit report and add at least 20 points to your scoreThe entire basis for thinking about how best to shop, spend, travel, bank--essentially all aspects of being a consumer--has fundamentally changed. The power is now in your hands, and Do More, Spend Less shows you how to master your savings.
X-ray fluorescence spectroscopy, one of the most powerful and flexible techniques available for the analysis and characterization of materials today, has gone through major changes during the past decade.Fully revised and expanded by 30%, X-Ray Fluorescence Spectrometry, Second Edition incorporates the latest industrial and scientific trends in all areas. It updates all previous material and adds new chapters on such topics as the history of X-ray fluorescence spectroscopy, the design of X-ray spectrometers, state-of-the-art applications, and X-ray spectra.Ron Jenkins draws on his extensive experience in training and consulting industry professionals for this clear and concise treatment, covering first the basic aspects of X rays, then the methodology of X-ray fluorescence spectroscopy and available instrumentation. He offers a comparison between wavelength and energy dispersive spectrometers as well as step-by-step guidelines to X-ray spectrometric techniques for qualitative and quantitative analysis-from specimen preparation to real-world industrial application.Favored by the American Chemical Society and the International Centre for Diffraction Data, X-Ray Fluorescence Spectrometry, Second Edition is an ideal introduction for newcomers to the field and an invaluable reference for experienced spectroscopists-in chemical analysis, geology, metallurgy, and materials science.An up-to-date review of X-ray spectroscopic techniques. This proven guidebook for industry professionals is thoroughly updated and expanded to reflect advances in X-ray analysis over the last decade. X-Ray Fluorescence Spectrometry, Second Edition includes:* The history of X-ray fluorescence spectrometry-new to this edition.* A critical review of the most useful X-ray spectrometers.* Techniques and procedures for quantitative and qualitative analysis.* Modern applications and industrial trends.* X-ray spectra-new to this edition.
When bombarded with X-rays, solid materials produce distinct scattering patterns similar to fingerprints. X-ray powder diffraction is a technique used to fingerprint solid samples, which are then identified and cataloged for future use-much the way the FBI keeps fingerprints on file. The current database of some 70,000 material prints has been put to a broad range of uses, from the analysis of moon rocks to testing drugs for purity.Introduction to X-ray Powder Diffractometry fully updates the achievements in the field over the past fifteen years and provides a much-needed explanation of the state-of-the-art techniques involved in characterizing materials. It covers the latest instruments and methods, with an emphasis on the fundamentals of the diffractometer, its components, alignment, calibration, and automation.The first three chapters outline diffraction theory in clear language, accessible to both students and professionals in chemistry, physics, geology, and materials science. The book's middle chapters describe the instrumentation and procedures used in X-ray diffraction, including X-ray sources, X-ray detection, and production of monochromatic radiation. The chapter devoted to instrument design and calibration is followed by an examination of specimen preparation methods, data collection, and reduction. The final two chapters provide in-depth discussions of qualitative and quantitative analysis.While the material is presented in an orderly progression, beginning with basic concepts and moving on to more complex material, each chapter stands on its own and can be studied independently or used as a professional reference. More than 230 illustrations and tables demonstrate techniques and clarify complex material.Self-contained, timely, and user-friendly, Introduction to X-ray Powder Diffractometry is an enormously useful text and professional reference for analytical chemists, physicists, geologists and materials scientists, and upper-level undergraduate and graduate students in materials science and analytical chemistry.X-ray powder diffraction-a technique that has matured significantly in recent years-is used to identify solid samples and determine their composition by analyzing the so-called "fingerprints" they generate when X-rayed. This unique volume fulfills two major roles: it is the first textbook devoted solely to X-ray powder diffractometry, and the first up-to-date treatment of the subject in 20 years.This timely, authoritative volume features:* Clear, concise descriptions of both theory and practice-including fundamentals of diffraction theory and all aspects of the diffractometer* A treatment that reflects current trends toward automation, covering the newest instrumentation and automation techniques* Coverage of all the most common applications, with special emphasis on qualitative and quantitative analysis* An accessible presentation appropriate for both students and professionals* More than 230 tables and illustrationsIntroduction to X-ray Powder Diffractometry, a collaboration between two internationally known and respected experts in the field, provides invaluable guidance to anyone using X-ray powder diffractometers and diffractometry in materials science, ceramics, the pharmaceutical industry, and elsewhere.
Color Atlas of Equine Pathology offers a practical guide to identifying equine diseases, presenting a single resource with more than 1000 images showing predominantly gross pathology. Organized by body systems, the book allows for picture matching during or after an equine necropsy. In this user-friendly atlas, each chapter takes a common format, presenting the disease process as well as congenital, degenerative, inflammatory, and neoplastic sequences, with text boxes offering quick reference to key information.The book begins with an introductory chapter summarizing the principles of the equine field necropsy, and subsequent organ-based chapters depict gross features of disease, focusing on macroscopic digital images supplemented by histology and immunohistochemistry when necessary. Some clinical information for correlation with pathology is included. Color Atlas of Equine Pathology is an essential resource for diagnostic veterinary pathologists and pathology residents, as well as for equine practitioners performing necropsies in the field.
Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector--from leading nonprofit law expert, Bruce R. HopkinsNonprofits must comply with stringent federal and state laws due to their special tax-exempt status; the government's ultimate threat is revocation of a nonprofit's tax-exempt status, which usually means the nonprofit's demise. Written in plain English, not "legalese," Starting and Managing a Nonprofit Organization: A Legal Guide, Sixth Edition, provides essential guidance for those interested in starting nonprofits, as well as valuable advice for leaders of established organizations.Revised and expanded to include updated information on changes in laws, rules, and regulations governing the nonprofit sectorCovers federal tax law, nonprofit, governance, the annual information return (Form 990), charitable giving rules, and current IRS ruling policyPresents essential, practical legal information in easy-to-understand EnglishExplains the applications and implications of corporate, tax, and fundraising laws for nonprofitsThis easy-to-read resource contains essential information on virtually every legal aspect of starting and operating a nonprofit organization from receiving and maintaining tax-exempt status to tips for successful management practices.
Offering a conscise and user-friendly guide focusing on the clinical aspects of transfusion medicine, this new edition of Practical Transfusion Medicine has been fully revised and updated with an improved text layout and a new chapter on cytokines in transfusion medicine. An expanded Editorial team, with the addition of a US Editor, extends the reach of this book further.
Since the first edition of Identification of Pathogenic Fungi, there has been incredible progress in the diagnosis, treatment and prevention of fungal diseases: new methods of diagnosis have been introduced, and new antifungal agents have been licensed for use. However, these developments have been offset by the emergence of resistance to several classes of drugs, and an increase in infections caused by fungi with innate resistance to one or more classes.Identification of Pathogenic Fungi, Second Edition, assists in the identification of over 100 of the most significant organisms of medical importance. Each chapter is arranged so that the descriptions for similar organisms may be found on adjacent pages. Differential diagnosis details are given for each organism on the basis of both colonial appearance and microscopic characteristics for the organisms described.In this fully updated second edition, a new chapter on the identification of fungi in histopathological sections and smears has been added, while colour illustrations of cultures and microscopic structures have been included, and high quality, four colour digital images are incorporated throughout.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among othersMilton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Debunks the myths of the traditional rules of presentationsIn today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate AmericaAuthor Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consultingThis unique approach will allow you to deliver a winning presentation every time by making it all about your audience.
Selected as one of Motley Fool's "5 Great Books You Should Read"In The AIG Story, the company's long-term CEO Hank Greenberg (1967 to 2005) and GW professor and corporate governance expert Lawrence Cunningham chronicle the origins of the company and its relentless pioneering of open markets everywhere in the world. They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization. Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008.A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhereOffers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.
A classic collection of titles from one of the world's greatest financial writers One of the foremost financial writers of his generation, the late Peter Bernstein had the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with the Peter L. Bernstein Classics Collection e-bundle, you will be able to enjoy some of the most important and critically acclaimed books by this engaging investment writer-Capital Ideas, Against the Gods, The Power of Gold, and Capital Ideas Evolving. Capital Ideas and Capital Ideas Evolving traces the origins of modern Wall Street, from the pioneering work of early scholars and the development of new theories in risk, valuation, and investment returns, to the actual implementation of these theories in the real world of investment management Against the Gods skillfully explores one of the most profound issues of our time-the role of risk in our society-in a non-technical and accessible style The Power of Gold tells the story of how history's most coveted, celebrated, and inglorious asset has inspired romantic myths, daring explorations, and titanic struggles for money and power Engaging and informative, Peter L. Bernstein Classics Collection puts the insights of one of the greatest financial writers of our time at your fingertips.
The phenomenon of spin-crossover has a large impact on the physical properties of a solid material, including its colour, magnetic moment, and electrical resistance. Some materials also show a structural phase change during the transition. Several practical applications of spin-crossover materials have been demonstrated including display and memory devices, electrical and electroluminescent devices, and MRI contrast agents. Switchable liquid crystals, nanoparticles, and thin films of spin-crossover materials have also been achieved.Spin-Crossover Materials: Properties and Applications presents a comprehensivesurvey of recent developments in spin-crossover research, highlighting the multidisciplinary nature of this rapidly expanding field. Following an introductory chapter which describes the spin-crossover phenomenon and historical development of the field, the book goes on to cover a wide range of topics includingSpin-crossover in mononuclear, polynuclear and polymeric complexesStructure: function relationships in molecular spin-crossover materialsCharge-transfer-induced spin-transitionsReversible spin-pairing in crystalline organic radicalsSpin-state switching in solutionSpin-crossover compounds in multifunctional switchable materials and nanotechnologyPhysical and theoretical methods for studying spin-crossover materialsSpin-Crossover Materials: Properties and Applications is a valuable resource for academic researchers working in the field of spin-crossover materials and topics related to crystal engineering, solid state chemistry and physics, and molecular materials. Postgraduate students will also find this book useful as a comprehensive introduction to the field.
This book bridges the latest software applications with the benefits of modern resampling techniquesResampling helps students understand the meaning of sampling distributions, sampling variability, P-values, hypothesis tests, and confidence intervals. This groundbreaking book shows how to apply modern resampling techniques to mathematical statistics. Extensively class-tested to ensure an accessible presentation, Mathematical Statistics with Resampling and R utilizes the powerful and flexible computer language R to underscore the significance and benefits of modern resampling techniques.The book begins by introducing permutation tests and bootstrap methods, motivating classical inference methods. Striking a balance between theory, computing, and applications, the authors explore additional topics such as:Exploratory data analysisCalculation of sampling distributionsThe Central Limit TheoremMonte Carlo samplingMaximum likelihood estimation and properties of estimatorsConfidence intervals and hypothesis testsRegressionBayesian methodsThroughout the book, case studies on diverse subjects such as flight delays, birth weights of babies, and telephone company repair times illustrate the relevance of the real-world applications of the discussed material. Key definitions and theorems of important probability distributions are collected at the end of the book, and a related website is also available, featuring additional material including data sets, R scripts, and helpful teaching hints.Mathematical Statistics with Resampling and R is an excellent book for courses on mathematical statistics at the upper-undergraduate and graduate levels. It also serves as a valuable reference for applied statisticians working in the areas of business, economics, biostatistics, and public health who utilize resampling methods in their everyday work.