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In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too.Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Cashing in on Pre-foreclosures and Short Sales shows investors exactly how to take advantage of what many are calling the best upcoming investment real estate market we have experienced in decades! Chip distinguishes the difference between good deals and bad deals, reveals just how easy it is to find, evaluate, and obtain foreclosure properties, tells how to negotiate a profitable transaction, and unveils the power of using short sales and other strategies to create a win-win situation for the investor, the seller, and the bank. Even first-time buyers looking to score a bargain on purchasing their own home will be armed with all the tools they need to confidently evaluate and pursue a profitable deal - and save thousands in the process. Cashing In on Pre-foreclosures and Short Sales incorporates quotes and advice from top industry professionals, as well as a healthy appendix packed with state and national foreclosure guidelines, including valuable contacts and websites, sample forms, checklists, and all the necessary tools you need to find, evaluate, secure and profit from foreclosure properties.
Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy. " -Cammie Dunaway, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" -Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management. " -Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading. " -Lou Williams ABC, APR, L. C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times. " -Dr. John Boudreau, Marshall School of Business, University of Southern California
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Culture and Health offers an overview of different areas of culture and health, building on foundations of medical anthropology and health behavior theory. It shows how to address the challenges of cross-cultural medicine through interdisciplinary cultural-ecological models and personal and institutional developmental approaches to cross-cultural adaptation and competency. The book addresses the perspectives of clinically applied anthropology, trans-cultural psychiatry and the medical ecology, critical medical anthropology and symbolic paradigms as frameworks for enhanced comprehension of health and the medical encounter. Includes cultural case studies, applied vignettes, and self-assessments.
If you've dreamed about having a customized multimedia PC or one tricked out for your favorite games, build your own and make your dreams come true! Build Your Own PC Do-It-Yourself For Dummies makes it easy. Not only is building your own PC a really rewarding project, it can also save you a nice chunk of cash. This step-by-step guide helps you decide what you need, teaches you what all those computer terms mean, and tells you exactly how to put the pieces together. It shows you: What tools you need (not as many as you might think!) All about operating systems How to install CD and DVD drives The scoop on sound and video, and how to put a sound system together from start to finish How to connect a monitor and install a modem All about setting up and configuring the hard drive Secrets for securing your system, and more Included is a bonus DVD showing you how to install the motherboard, CPU, RAM, ports, hard drive, video and sound cards, a DVD drive, and more. With Build Your Own PC Do-It-Yourself For Dummies, you can have the computer you want plus the satisfaction of doing it yourself! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
The new Canon EOS Rebel XS is designed to capture the perfect photos. But if you're new to SLRs, digital photography can be a bit intimidating. Canon EOS Rebel XS/1000D For Dummies shows you how to get the most out of this digital camera, taking advantage of its 10. 1 megapixel CMOS sensor with DIGIC III image processor. This book offers explanations of all the controls and menus, suggestions to make using lenses a breeze, and picture-taking advice to give you the confidence to start shooting fantastic photos. You'll learn to manage aperture, shutter speed, and ISO, and work with the Auto Lighting Optimizer to enhance your creativity. You'll also discover how to: Handle and manipulate lenses Get creative with exposure, lighting, and color balance Download, organize, print, and share your photos See how to use the Live View mode, adjust settings, and get great shots in automatic or manual mode Use Autofocus with Live View, set white balance, and choose a color space Work with Canon's downloading tools, prepare images for print, and create Web-friendly files Get great photos in automatic modes Follow ten speedy editing tricks Avoid motion blur and noise Check focus by magnifying the view Capture action, scenic vistas, and close-ups Print from rhe ZoomBrowser EX/ImageBrowser You've invested in the Canon EOS Rebel XS, so it makes sense to learn the best techniques for using this camera. Canon EOS Rebel XS/1000D For Dummies gives you the knowledge to become a pro.
In the first book to discuss depression from a faith perspective, Barbara Crafton expertly weaves personal stories and helpful resources to explore depression as it is affected (for both better and worse) by Christian faith. She contends that it is harder for people of faith to come to terms with depression since they may attribute its causes to something they have done, rather than to its true root in physiology and genetics. This is a book people will want to buy for themselves and give loved ones who are suffering from depression and wondering where God is during their pain and suffering. Barbara C. Crafton (Metuchen, NJ) is an Episcopal priest, spiritual director, and author. She is the founder and head of the Geranium Farm (geraniumfarm. org), an online institute for the promotion of spiritual growth.
Want to improve your market timing so you can send your investment returns soaring? Market Timing For Dummies takes the guesswork out of developing a trading strategy and provides all of the tools you need to forecast, prepare for, and take advantage of market trends and changes. This authoritative guide is packed with expert advice on how to increase your profits and limit your risk. It helps you grasp the psychology behind market timing as you learn the basics of the method, analyze our finances, select the right software and equipment, and define your market trading style. You'll get the hang of using technical analysis to identify trends and reversals, catch key turning points, and manage risk as you track general market trends, develop a feel for when a particular trend is vulnerable to change, and seize the moment! Discover how to: Understand how Wall Street really works Use a wide array of market-timing tools Anticipate and prepare for trend shifts using technical analysis Time the stock market with the seasons Time with a feel for the pulse of the market Execute successful timing trades Time the stock, bond, foreign, and commodities markets Yes! You can make money in any market, whether trends are rising, falling, or moving sideways. Let Market Timing For Dummies show you how.
The final and conclusive book in the groundbreaking series on boys and their development In this climax to his series of landmark books about boys, Michael Gurian offers a powerful new program to help us give our sons a core purpose-a program based on building morality, character, career goals, the ability to form intimate relationships, selflessness, personal and community responsibility, and an accelerated process of developmental maturity. Gurian reveals how important purpose is for the success and happiness of boys and explains how a boy's core personality, nature, and genetic predisposition functions to create both strengths and weaknesses in their journey towards maturity. Includes an innovative program for support and interventions according to the unique needs, weaknesses, and strengths of each individual young man. This book is the follow-up to Gurian's bestselling The Minds of Boys Draws on the latest science and field research on how boys develop neurologically Gurian explores the unique issues boys must confront, and shows how their strategy for moral development and success in life is predicated on their nature and genetic predispositions.
Focusing on designing the right dashboards for use in an organization, this timely, full color book reveals how to successfully deploy dashboards by building the optimal software architecture and dashboard design. In addition, it describes the value of this popular technology to a business and how it can have a significant impact on performance improvement. A unique collection of more than 120 dashboard images are organized by category. One of the chapters provides a step-by-step description of the key performance indicator (KPIs) design process. One of the appendices contains more than 1,000 examples of KPIs to help design the content of dashboards. The book also describes all the steps in a dashboard implementation and offers related advice.Nils Rasmussen (West Hollywood, CA) is cofounder and Principal of Solver, Inc. Claire Y. Chen (Long Beach, CA) is a Senior Business Intelligence Architect at Solver, Inc. Manish Bansal (Irvine, CA) is Vice President of Sales at Solver, Inc.
Leveraged index investments, including index futures, options, and ETFs, are one of the fastest growing products in finance, as both retail and institutional investors are attracted to their long-term returns and capital efficiency. With Enhanced Indexing Strategies, author Tristan Yates reveals how you can create and build high-performance indexing strategies using derivatives that can potentially generate much higher returns than conventional index investing. In addition, Enhanced Indexing Strategies introduces six innovative long-term indexing strategies using futures and options, each with its own advantages and applications.
Essentials of Evidence-Based Academic Interventions puts at your fingertips the successful instructional techniques and materials necessary for accurate and effective use of evidence-based interventions. Written by Barbara Wendling and Nancy Mather, two experts in educational assessment and intervention, this intervention-oriented reference presents clear descriptions of research-based interventions in the areas of: phonological awareness and beginning reading phonics; phonics and sight word instruction; reading fluency; vocabulary and reading comprehension; spelling, handwriting, and written expression; basic math skills; and math problem-solving.
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.
Essentials of WRAML2 and TOMAL-2 Assessment introduces professionals to these two widely used memory measurement batteries, both of which measure memory and are used to supplement evaluations of ADHD and reading problems in youngsters, as well as a number of other disorders across the age span. Written by Wayne Adams and Cecil Reynolds, this essential reference provides administration guidelines, including procedural suggestions and solutions for common problems examiners may encounter; expert assessment of each test?s relative strengths and weaknesses; valuable advice on clinical applications; and illuminating case reports.
10 takes you step by step through the process of creating a market-beating stock portfolio, and shows you how to trade stocks using a combination of both fundamental and technical analysis. With this book as your guide, you'll quickly learn how to get into a stock at the right time and, more importantly, when to exit that position. You'll also discover how to view the market and interpret what is happening on a broader scale, so you can maximize profits on individual positions and boost the overall performance of your portfolio.
Now in paperback, an eye-opening guide to the massive societal impact of online social networksFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networksReveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causesFrom Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Praise for The Deciding Factor"Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-based and analytical approaches. This book provides clear methods and extensive examples for organizations that want to make better, faster, and more consistent decisions."-Thomas H. Davenport, author, Competing on Analytics, and President's Distinguished Professor of Information Technology and Management, Babson College"The secrets of the decision-making processes employed by the most successful corporations of the world are revealed in The Deciding Factor. Both corporate decision makers as well as analysts will gain invaluable insights from this treasure trove of case studies and expert guidelines." -Robert Heller, former president and CEO of VISA U.S.A., and former governor, Federal Reserve Board"Information, used correctly and creatively, can be a source of tremendous customer value, competitive advantage, and company profitability. The Deciding Factor will help you understand if you have this opportunity, and how you might seize it."-Nigel Morris, co-founder, Capital One Financial Services"There has never been a more important time in business history to truly understand both the technical strengths and conceptual weaknesses of decision analytics. If you're prepared to be serious, The Deciding Factor offers the insider's insights that matter when managing innovation risk."-Michael Schrage, author, Serious Play, and research associate, MIT Sloan School of Management
Play Therapy Theory and Practice, Second Edition is edited by one of the foremost authorities on play therapy. This new edition of the best selling book on the theory and practice of play therapy provides an up-to-date guide to the ten major approaches to play therapy. The new edition covers bipolar and ADHD diagnosis and the use of psychotropic medications. In addition, it covers the use of major models of play therapy. The therapist looking to sharpen skills and students seeking initial training will benefit greatly from this book.
The legal system requires mental health professionals to provide research summaries to support their evaluations in child custody cases. Contributions from leading developmental researchers, legal professionals, and clinicians describe how scientific evidence is properly used in court. Timely and current, this book helps evaluators access the best information to fulfill their obligations to their clients and the court. The Second Edition adds chapters on family observation, parental alienation, and sexual abuse. Forensic psychologists, family lawyers, and judges will be equipped with the most current information to aid in custody decisions.
This book is for the bummed out, burned out, and stressed out professional, stay-at-home parent, or retiring boomer who dreams of a home-based job or business, but doesn't know how to make that dream a reality.Unlike the many "change-your-life" books that promise much and deliver little--Undress4Success provides expert, practical advice about: 1) what home-based jobs are available, what talents they require, what they pay, who's hiring, and how to land one; 2) how to use the Web to search for work-at-home jobs and business opportunities without being scammed; 3) how to turn professional talents into a freelance business; and 4) how to convince an employer to adopt a telecommuting program.Based on interviews with dozens of employers, home-based employees, successful freelancers, and leading telework researchers, this book shows readers the way home.
"The next best thing to not having a brother (as I do not) is to have Brothers."--Gay TaleseHere is a tapestry of stories about the complex and unique relationship that exists between brothers. In this book, some of our finest authors take an unvarnished look at how brothers admire and admonish, revere and revile, connect and compete, love and war with each other. With hearts and minds wide open, and, in some cases, with laugh-out-loud humor, the writers tackle a topic that is as old as the Bible and yet has been, heretofore, overlooked.Contributors range in age from twenty-four to eighty-four, and their stories from comic to tragic. Brothers examines and explores the experiences of love and loyalty and loss, of altruism and anger, of competition and compassion--the confluence of things that conspire to form the unique nature of what it is to be and to have a brother."Brother." One of our eternal and quintessential terms of endearment. Tobias Wolff writes, "The good luck of having a brother is partly the luck of having stories to tell." David Kaczynski, brother of "The Unabomber": "I'll start with the premise that a brother shows you who you are--and also who you are not. He's an image of the self, at one remove . . . You are a 'we' with your brother before you are a 'we' with any other." Mikal Gilmore refers to brotherhood as a "fidelity born of blood."We've heard that the apple doesn't fall far from the tree. But where do the apples fall in relation to each other? And are we, in fact, our brothers' keepers, after all?These stories address those questions and more, and are, like the relationships, full of intimacy and pain, joy and rage, burdens and blessings, humor and humanity.
"A terrific read not only for senior leaders and executives but also for employees seeking growth in complex organizations. Goldstein and Read dissect the interpersonal dynamics that affect a company's performance, provide a framework to understand the games that are commonly played in businesses around the world, and offer practical tools to correct these behaviors and improve the organization's effectiveness."--Jacopo Bracco, executive vice president, DIRECTV Latin America"Whether you are an employee, manager, or CEO, this book will help you uncover the games that are going on around you and in your organization and will arm you with strategies to combat the negative effects of these games."--Corey J. Seitz, vice president, global talent management, Johnson & Johnson"This book is a good warning sign for organizational life. A road map of potholes and wrong turns. Written in a clear and down-to-earth way, its strength is its concreteness."--Peter Block, author, Community: The Structure of Belonging"Play or don't play, your choice. But if you need to manage and aspire to lead, you must read Goldstein and Read's helpful treatment of the games going on all around you all the time. Prepare to be entertained and disconcerted in equal measure."--Seán Meehan, Martin Hilti Professor of Marketing and Change Management, IMD"Goldstein and Read provide an accessible and penetrating discussion of the twenty-two most common games at work and their individual and organizational causes, business costs, and remedies. Every working person who has ever been a victim or perpetrator of political games will profit from reading Games at Work."--Harvey A. Hornstein, emeritus professor of psychology; former director of Columbia University Organizational Development Programs; and organizational consultant
Need directions? Are you good at getting lost? Then GPS is just the technology you've dreamed of, and GPS For Dummies is what you need to help you make the most of it.If you have a GPS unit or plan to buy one, GPS For Dummies, 2nd Edition helps you compare GPS technologies, units, and uses. You'll find out how to create and use digital maps and learn about waypoints, tracks, coordinate systems, and other key point to using GPS technology.Get more from your GPS device by learning to use Web-hosted mapping services and even how to turn your cell phone or PDA into a GPS receiver. You'll also discover:Up-to-date information on the capabilities of popular handheld and automotive Global Positioning SystemsHow to read a map and how to get more from the free maps available onlineThe capabilities and limitations of GPS technology, and how satellites and radio systems make GPS workHow to interface your GPS receiver with your computer and what digital mapping software can offerWhy a cell phone with GPS capability isn't the same as a GPS unitWhat can affect your GPS reading and how accurate it will beHow to use Street Atlas USA, TopoFusion, Google Earth, and other toolsFun things to do with GPS, such as exploring topographical maps, aerial imagery, and the sport of geocachingMost GPS receivers do much more than their owners realize. With GPS For Dummies, 2nd Edition in hand, you'll venture forth with confidence!
Uncover a digital trail of e-evidence by using the helpful, easy-to-understand information in Computer Forensics For Dummies! Professional and armchair investigators alike can learn the basics of computer forensics, from digging out electronic evidence to solving the case. You won't need a computer science degree to master e-discovery. Find and filter data in mobile devices, e-mail, and other Web-based technologies.You'll learn all about e-mail and Web-based forensics, mobile forensics, passwords and encryption, and other e-evidence found through VoIP, voicemail, legacy mainframes, and databases. You'll discover how to use the latest forensic software, tools, and equipment to find the answers that you're looking for in record time. When you understand how data is stored, encrypted, and recovered, you'll be able to protect your personal privacy as well. By the time you finish reading this book, you'll know how to:Prepare for and conduct computer forensics investigationsFind and filter dataProtect personal privacyTransfer evidence without contaminating itAnticipate legal loopholes and opponents' methodsHandle passwords and encrypted dataWork with the courts and win the casePlus, Computer Forensics for Dummies includes lists of things that everyone interested in computer forensics should know, do, and build. Discover how to get qualified for a career in computer forensics, what to do to be a great investigator and expert witness, and how to build a forensics lab or toolkit.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.