- Table View
- List View
You have to do it. . . you might as well enjoy it No one likes a pushy, smarmy salesman - no one wants to be that guy . . . but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair - there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people - it's a process, it's a relationship . . . it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list - who do you want to approach and do business with? Connect with those people - writing letters/emails Master meeting and networking - conquering small talk! Follow up once you've chatted to someoneAsk for what you want
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means. . . and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Let's face it, if you want to get ahead in business you cannot avoid people management - but we're often promoted because we're good at what we do, not because we display great management skills. We owe it to the people we manage to read up on the subject and get skilled! Luckily Jo Owen has laid out 50 essential lessons we need to learn to become the best manager we can be. Jo has studied what makes a good manager everywhere from British soap powder companies, to inner city schools and Japanese banks. So whether becoming a manager has brought out the inner dictator in you or left you feeling painfully awkward, Management Rules will have you relaxed, confident and effective in no time.
From the man behind the bestselling How to series comes more essential business wisdom. . . and this time, it's nicely broken up into 50 digestible nuggets. This is dip-in, dip-out content - easily read, understood and implemented and complete with engaging illustrations. There are a handful of truly inspired and inspirational leaders in the world - you know who they are. . . and probably wish you were one of them. But leadership isn't easy - some say it's an innate quality, a natural skill that only a select few demonstrate - but this thinking is nonsense, according Jo Owen. We can all become respected and effective leaders if we just follow some fundamental rules. Jo has studied what makes leaders effective everywhere - from the world's leading banks and management consultancies, to the world's oldest tribes in Africa. And he has distilled his observations into 50 practical rules that we can all follow and use to become the leaders we aspire to be.
The first installment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is the first in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for business managers, whether they manage a few people or a few hundred, and whether they work for a small firm or a Fortune 100 giant. Proven, practical business wisdom for managers The first in a new series from renowned business authority John Adair Quick bites of business wisdom for everyday management success For real management wisdom from a proven expert, John Adair's 100 Greatest Ideas for Effective Management offers everything you need to be your brilliant best.
The final instalment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Amazing Creativity is the second title in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for businesspeople in need of fresh new ideas, whether they work for a small firm or a Fortune 100 giant. Proven, practical business wisdom for anyone who must create to succeed The second book in a new series from renowned business authority John Adair Quick bites of business wisdom for everyday business success For effective tips on creative thinking from a proven expert, John Adair's 100 Greatest Ideas for Amazing Creativity offers everything you need to invent your own success in business.
Everything You Need to Communicate Effectively. . . in an Instant John Adair's 100 Greatest Ideas for Brilliant Communication is all you need to master the skills of speaking, listening, writing and reading, from one of the world's best-known and moist sought-after authorities on leadership and management. Inside you will find: 10 Greatest Ideas for Giving Presentations 12 Greatest Ideas for Leading Effective Meetings 5 Greatest Ideas for Delighting Your Customers 24 Greatest Ideas for Effective Speaking 9 Greatest Ideas for Clear Writing . . . and 40 other fantastic ideas, tips and tricks that will give you the confidence, answers, and inspiration you need to succeed.
John Adair's 100 Greatest Ideas for Smart Decision Making is a one-stop of practical advice and tips on problem solving and productive thinking from one of the world's best-known and most sought after authorities on leadership and management. Inside you will find: 11 Greatest Ideas for Practical Wisdom 8 Greatest Ideas for Problem Solving Strategies 13 Greatest Ideas for How Your Mind Works 8 Greatest Ideas for Clear Thinking 13 Greatest Ideas for Productive Thinking . . . and 47 other fantastic ideas, tips and tricks that will give you the confidence, answers, and inspiration you need to succeed.
Body language matters. From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations:GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining
Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: * How you'll know if you've got a good idea * The practicalities of setting up a company * How to manage the money * How to sell what you do * How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence. Introduction Chapter 1 - The Idea Chapter 2 - The Business Plan Chapter 3 - Systems, Tools and Legalities Chapter 4 - Money Chapter 5 - Sales & Marketing Chapter 6 - People Chapter 7 - Growth and Staying Power Chapter 8 - Lifestyle
What could be worse than being stuck in an office all day? Meetings, deadlines. . . colleagues. Surely no torture can crush the spirit so completely as prolonged exposure to these people. You?ve faked phone calls to avoid them. You?ve hidden in toilet cubicles until they?ve gone away. At last there?s an effective way to fight back. Pains in the Office will help you identify, shun and plan your revenge on the 50 worst types of people you meet at work. Your job may be awful, you may hate your colleagues with a passion, but here at least is a happy place to retreat into. This is your comfort blanket, hidey-hole and fire escape all rolled into one. Pains in the Office is guaranteed to become as indispensable to the office worker as cigarette breaks and free stationery. It?s the perfect antidote to nightmarish co-workers everywhere!
Between one and four people in 100 experience panic attacks at some stage in their lives. An upbeat guide for those affected by this common, disabilitating disorder, Overcome Panic and Anxiety offers a treatment plan, loaded with practical tips and trustworthy advice from a formersufferer. The book's eight chapters detail all the techniques necessary for coping and conquering panic attacks (including breathing, centering, and distraction techniques), all peppered with excerpts from the author's diary. With 121 tips in all, here is a practical, quick guide for those with the disorder or those who care for them.
A relationship coach in a book Ever wondered why you make the same dating mistakes time after time? What seemed so promising at first simply dwindled into yet another disappointment. Or do you rarely get beyond the first or second date? Do you yearn for a long-term relationship but find yourself drifting from relationship to relationship? Or do you feel trapped when you really just want to have fun? Taking a step back from your busy life while taking a good yet honest and dispassionate look at yourself is never easy. Be Your Own Dating Coach is an upbeat, positive and humorous look at understanding yourself better, increasing your self-esteem, having more fun and getting the relationships you want and deserve. In short, it will show you how to coach yourself to a better love life. Written in two halves, one for men and one for women.
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
What You Need to Know About Leadership Business Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about leadership? Find out: What it's all about Why vision matters How you can build a great team Why leaders need to motivate and inspire the people around them How to lead when the going gets tough What You Need to Know about Leadership is the book you need to get to the corner office. Read More in the What You Need to Know Series and Get up to Speed on the Essentials. . . Fast.
"Fraser gives hope to anyone who ever dreamed of selling to a wider market" -Lorraine Kelly "You have a great story to tell" -Gordon Brown "Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!" -Duncan Bannatyne At just 14 years old, Fraser Doherty was selling jars of homemade jam to his neighbours. A few years later, SuperJam was flying off the shelves of the world's largest supermarket chains. SuperBusiness tells how he transformed a hobby into a much-loved brand, selling millions of jars along the way. Fraser explains how he did it - from his own kitchen table, without huge investment - and how you too, can come up with a killer idea, build a brand, make money, and do good in your community. Those crazy business ideas really can grow into something amazing and life changing. If this story doesn't inspire you to start your adventure, nothing will.
Conquer complacency and transform your team into a happy, winning crew.Polar Bear Pirates are highly focused, successful characters, they can't help but motivate everyone around them and just like you; they love to have some fun.In their latest quest, they take on the Sleepwalkers, the workplace zombies who are with you in body but never take a step beyond the ordinary because their minds have drifted into sleep mode. Going through the motions, thinking the same old stuff and delivering the same results, they stand out like beacons of disappointment.Sleepwalkers can be found orbiting Planet Complacency. This place is in the arch enemy of success! It is a huge planet, more powerful than the inhospitable Rock Bottom, it appears to be a comfortable, safe and popular place to be. Yet this silent assassin is responsible for snuffing out millions of dreams and kidnapping untold potential.Stepping Beyond OrdinaryThe Polar Bear Pirates' mission is to re-awaken dormant talent and release untapped potential. Join them and meet a cast of amazing characters, from Neg Ferrets and Bloaters, to Amps and Vamps. One thing's for sure, you'll come out the other side inspired and ready to get the best out of your team and the people around you.Polar Bear Pirates shows you how to motivate everyday people to deliver extraordinary results.
Foreword by Prince's Trust Chairman and founder of Carphone Warehouse Charles Dunstone. Includes advice and guidance from James Caan, Mike Clare and many more top entrepreneurs. The first all-encompassing start up guide from the UK's most respected business charity. The Prince's Trust has been helping people start their own businesses since 1983. . . now you can make it happen too. Make It Happen brings together, for the first time, these years of wisdom and expertise. Now everyone has access to The Prince's Trust's unique start-up advice. . . for just the price of this book. This is a one-stop shop for starting and running your own business - a definitive guide that covers everything you'll need to know and do to start the business you've always dreamed of. Including: Coming up with your business idea Getting funding Writing your business plan Finding an office Making your first sales Dealing with the finances Real life stories from successful entrepreneurs Everyone dreams of working for themselves and making their own fortune - come on, stop dreaming and Make It Happen. The Prince's Trust helps change young lives. Founded in 1976 by HRH The Prince of Wales, The Trust works with disadvantaged young people to get them into work, education or training. The Prince's Trust also provides financial and practical support to inspire young entrepreneurs as part of its Enterprise Programme. It is very proud to have the support of some of the UK's leading entrepreneurs who are committed to supporting the next generation of young businesses.
From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33. 5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up - get to know your industry Don't Be Defeated - how to overcome set backs in business Grab Opportunities - respond to the market Know Your Market - and consistently produce the product they want Think Differently - take your product and spin it in different formats Get Your Name on the Credits - and reap the rewards Don't Look Back - learn from missed opportunities but keep moving forwards Say it How It Is - straight talking saves time in business Build a Personal Brand - and be respected for what you do well if nothing else Use Your Contacts - there is no shame to pulling strings in business
You probably hate giving presentations. You probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring...and submerged under a blizzard of PowerPoint.But the single most important presentational tool known to man isn't a slideshow. It's you.Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them.The Presentation Coach shows you how to use what you've already got to give you clarity, confidence and impact in every speaking challenge you will ever face.You'll learn the unique Bare Knuckle 5-step process to effective presenting, and how to apply it to all business speaking, from large-scale presentations to one-to-one client meetings.Graham Davies has been coaching high-profile individuals from the worlds of business, politics and entertainment in exactly these techniques for the past 25 years. Now it's your turn.Praise for The Presentation Coach"Graham Davies is a brilliantly funny speaker who knows how to inspire and enthuse anyone who sees presenting as a bore, a burden or a source of terror."Nick Robinson, Political Editor, BBC"This book really captures Graham's intense and robust sense of coaching. Just like the author, it is amusing, punchy and really comforting to have access to in all presentation situations."Michel Combes, CEO,Vodafone Europe"Required reading for anyone who wants their presentations to enthuse rather than euthanize their audience."Tim Curtis, MD, Northern Europe, Land's End"Graham is a highly effective presentation coach. He is always honest and gets straight to the point. His book is just as direct and entertaining as he is in person."Nick Jeffery, CEO, Vodafone Global Enterprise"I don't know anyone who could wear the label 'the presentation coach' more confidently than Graham."Daniel Finkelstein, Executive Editor, The Times"I use Graham's system strictly and religiously in every speech. In fact on almost every important occasion when I need to get a message across.... You will never regret buying and using this book."George Clarke, MD, Heidelberg UK"Graham helped me develop my very own presentation style, true to myself, with high impact and focused very much on the audience."Phil Clarke, CEO Designate, Tesco"Graham's approach is ruthlessly robust and utterly practical. This book is the next best thing to seeing him in person, and much less of a strain on your budget."Matthew Wilson, CEO Brit Global Markets"...Davies's compelling book illuminates all the pitfalls and provides a simple guide to allowing personality into presentations - radical stuff indeed!"Andy Street, MD, John Lewis"Whether you are a Prime Minister, chief executive or anyone else who needs make an impact, then you must read this challenging and innovative book by Graham Davies."Neil Sherlock, Partner, Public Affairs, KPMG"...I wish Graham had written it 20 years ago..."Richard Klein, MD, Bank of America Merrill Lynch"Never again will you commit the crime of Death by Bullet-Point."Penny Philpot, Group Vice President, Worldwide Partner Services, Oracle"Graham Davis is a talented gagmeister who shows that the best way of exposing a bad argument is with a good joke."Boris Johnson, Mayor of London"Reading his book will spur you on to win your own presentational race."Richard Dunwoody, twice winner of the Grand National"Graham completely reframed my approach to presenting. His approach works!"Otto Thoresen, CEO, Aegon UK"A process that you can use no matter what the situation. I heartily recommend it."Michael Gove MP"This book is not a coaching guide for the faint-hearted. Prepare to be beaten into being bloody brilliant!"Francis Edmonds, broadcaster, author and professional speaker
Whether you're a new or experienced leader, running a small team or an entire organisation, straightforward, practical advice is hard to find - especially from a proven expert. John Adair developed the leadership model that helped ICI become the first British company to make £1bn profit. Organisations worldwide use his Action Centred Leadership framework to develop their leadership capability and management skills. The British armed forces even base their training on it. John Adair's 100 Greatest Ideas for Personal Success will help you find the answers and inspiration you need to be simply brilliant at work, fast. Part One: Getting Your Act Together Fifteen Greatest Ideas for Finding The Work You Love Seven Greatest Ideas for Getting On with People Eight Greatest Ideas for Success Qualities Part Two: Using Your Time to Good Effect Six Greatest Ideas for Developing A Personal Sense Of Time Seven Greatest Ideas for Major Time Savers Five Greatest Ideas for Principles Of Planning Six Greatest Ideas for Effective Daily Work Part Three: Develop Your Leadership Skills Four Greatest Ideas on Career Management Five Greatest Ideas for Understanding Groups And Organizations Ten Greatest Ideas for Effective Leadership Part Four: Sharpen Up Your Communication Skills Seven Greatest Ideas for Better Communication Six Greatest Ideas for Productive Meetings Part Five: Effective Thinking Skills Fifteen Greatest Ideas for Effective Thinking Skills
Everything You Need to Lead Your Team. . . in An Instant. John Adair's Greatest Ideas for Effective Leadership is full of accessible advice and practical exercises from one of the world's best -known and most sought-after authorities on leadership and management. Inside you will find: 9 Greatest Ideas for Leadership Skills 3 Greatest Ideas for Setting and Achieving You Objectives 6 Greatest Ideas for Teambuilding 4 Greatest Ideas for Leadership Qualities 8 Greatest Ideas for Managing Your Time . . . and 70 other fantastic ideas, tips, and tricks that will give you the confidence, answers, and inspiration you need to succeed.
Transform the way your business works. Neuro-Linguistic Programming (NLP) techniques can be applied to all business challenges. As a leader or manager in either the public or private sectors, whatever your industry or size of organisation, you can use NLP to improve your business by changing the mindsets of everyone you work with. When tailored for practical business application, NLP can help you to identify and deliver efficiencies, hold onto clients in the midst of increasing competition, improve morale and increase organisational performance and results. Change Your Business With NLP is the first genuinely practical guide for managers, showing how to use NLP techniques to overcome specific business problems. You will learn how to: Improve your results as a leader Build an exceptional team Manage change more effectively Change your organisation's culture Create more effective client and customer relationships Transform your presentation skills Increase the overall performance of your business Bestselling author Lindsey Agness, an international change management consultant and certified trainer of NLP, uses step-by-step techniques and a broad range of case studies to show you that NLP can deliver measurable results in business.
George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it's often hard to get you head around. So What do you really need to know about economics? Find out: What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better. Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials. . . Fast.
Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.
Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.
- Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
- DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
- MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
- DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.