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Manual of Equine Lameness

by Gary M. Baxter

Manual of Equine Lameness provides essential information on equine lameness diagnostics and treatment in an easy-to-use format ideal for the clinical setting. A clinically relevant distillation of topics from Adams and Stashak's Lameness in Horses, this text offers a quick introduction and fast access to key information. An accompanying DVD includes practical supplements, including additional anatomical images, video clips demonstrating key procedures such as perineural and intrasynovial injections, and examples of lameness conditions in motion. Designed for use in daily practice, the book is presented in brief chapters carefully formatted to maximize the usefulness for practicing veterinarians. Manual of Equine Lameness is an invaluable resource to any veterinarian treating lameness in horses and an ideal reference for veterinary students wanting to learn the fundamentals of lameness.

The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops

by Malcolm J. Hawkesford Peter Barraclough

Efforts to increase efficient nutrient use by crops are of growing importance as the global demand for food, fibre and fuel increases and competition for resources intensifies. The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops provides both a timely summary of the latest advances in the field as well as anticipating directions for future research. The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops bridges the gap between agronomic practice and molecular biology by linking underpinning molecular mechanisms to the physiological and agronomic aspects of crop yield. These chapters provide an understanding of molecular and physiological mechanisms that will allow researchers to continue to target and improve complex traits for crop improvement.Written by leading international researchers, The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops will be an essential resource for the crop science community for years to come.Special Features:coalesces current knowledge in the areas of efficient acquisition and utilization of nutrients by crop plants with emphasis on modern developments addresses future directions in crop nutrition in the light of changing climate patterns including temperature and water availability bridges the gap between traditional agronomy and molecular biology with focus on underpinning molecular mechanisms and their effects on crop yield includes contributions from a leading team of global experts in both research and practical settings

In the Castle of the Flynns

by Michael Raleigh

The year is 1954 and Daniel Dorsey learns at the age of eight the intimate meaning of death when his parents are killed in a car crash. Taken in by his colorful, at times mad, and always tender and caring extended family, Daniel learns that even the deepest sorrows and hurt can be healed. Michael Raleigh's In the Castle of the Flynns is about a young boy growing up Irish in a vibrant 1950s Chicago neighborhood. Now grown and looking back on those years, Daniel recalls his bouts with grief and fear of abandonment as he learns to adjust to his new surroundings amidst his oddball family. It is a time of wakes and weddings, conflicts and romance. Above all, it is a time when Daniel comes to understand both his own loss and the dark places in the lives of his loved ones. In the Castle of the Flynns is a poignant, often hilarious story of hope, passions and unforgettable memories. It is a novel that will make grown men weep, women cry and cause both to break out in great guffaws of laughter.

Periodontal-Restorative Interrelationships

by Paul A. Fugazzotto Frederick Hains Sergio Depaoli

Even with the option of dental implants, periodontists, restorative dentists,?and general dentists alike continue to treat patients' natural teeth on a day-to-day basis. Procedures including crown lengthening surgery, furcation treatment, mucogingival therapy, and tooth restoration are essential treatment regimes requiring multifaceted expertise. Periodontal-Restorative Interrelationships: Ensuring Clinical Success provides guidelines for comprehensive treatment planning, and features step-by-step clinical instruction for periodontal and restorative procedures from beginning to end. As a result, the book fosters better understanding and increased efficiencies between specialties, resulting in shorter treatment times and consistently better therapeutic outcomes.Periodontal-Restorative Interrelationships: Ensuring Clinical Success begins with a careful discussion of treatment planning, comprehensively covering all variables in simple to complex cases. Subsequent chapters focus upon the most commonly encountered clinical challenges, using a systematic, easy-to-follow approach to various treatment methodologies.? All chapters are well-illustrated with clinical examples. Firmly grounded in evidence-based research, the book affords clinicians from multiple specialties a practical guide for predictable, successful results. Accessible and logically organized, Periodontal-Restorative Interrelationships is an invaluable reference for all clinicians performing these procedures.

Innovative Food Processing Technologies

by Peter Roupas Pablo Juliano Kai Knoerzer Cornelis Versteeg

Part of the IFT (Institute of Food Technologists) series, this book discusses multiphysics modeling and its application in the development, optimization, and scale-up of emerging food processing technologies. The book covers recent research outcomes to demonstrate process efficiency and the impact on scalability, safety, and quality, and technologies including High Pressure Processing, High Pressure Thermal Sterilization, Radiofrequency, Ultrasound, Ultraviolet, and Pulsed Electric Fields Processing. Ideal for food and process engineers, food technologists, equipment designers, microbiologists, and research and development personnel, this book covers the importance and the methods for applying multiphysics modeling for the design, development, and application of these technologies.

The Labor Progress Handbook

by Penny Simkin Ruth Ancheta

The third edition of The Labor Progress Handbook builds on the success of first two editions and remains an unparalleled resource on simple, non-invasive interventions to prevent or treat difficult labor. Features new to this edition include two new chapters on third and fourth stage labor management and low-technology interventions, a complete analysis of directed versus spontaneous pushing, and additional information on massage techniques.

Natural Food Flavors and Colorants

by Mathew Attokaran

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural. This has driven an increase in the use of, and interest in, food additives derived from biological sources. Of particular interest are natural food flavors and colors, which have started to play a major role in food processing.This volume presents practical information on over 80 natural extracts that can be used as food flavors and colors, drawing on the author's 50 years of food chemistry and technology expertise in both research and industry. The book is divided into three parts: Part I deals with manufacture, quality, analysis, and regulatory aspects. Part II describes the various sources of natural flavors and colorants that are currently available, alphabetized for convenient reference. Part III covers future directions that can be pursued by research workers and manufacturers.Food scientists, researchers and product development professionals alike will find Natural Food Flavors and Colorants an invaluable resource for understanding and using these commercially important natural food ingredients.

Complementary Medicine for Veterinary Technicians and Nurses

by Nancy Scanlan

Complementary Medicine for Veterinary Technicians and Nurses is the first resource on holistic veterinary care written specifically for the veterinary technician. Organized by treatment modality, the book offers practical information designed to help readers develop an understanding of each modality, assist with procedures associated with holistic medicine, and knowledgeably discuss treatment options with clients. Outlining the respective roles of technicians and veterinarians throughout, this book is a welcome reference for readers looking to expand their knowledge of complementary veterinary medicine and introduce additional treatment options in their practice.

Professional ASP.NET Design Patterns

by Scott Millett

Design patterns are time-tested solutions to recurring problems, letting the designer build programs on solutions that have already proved effective Provides developers with more than a dozen ASP. NET examples showing standard design patterns and how using them helpsbuild a richer understanding of ASP. NET architecture, as well as better ASP. NET applications Builds a solid understanding of ASP. NET architecture that can be used over and over again in many projects Covers ASP. NET code to implement many standard patterns including Model-View-Controller (MVC), ETL, Master-Master Snapshot, Master-Slave-Snapshot, Façade, Singleton, Factory, Single Access Point, Roles, Limited View, observer, page controller, common communication patterns, and more

Flip Video For Dummies

by Joel Hutsko Drew Davidson

The full-color guide to shooting great video with the Flip Video camera The inexpensive Flip Video camera is currently one of the hottest must-have gadgets. It's portable and connects easily to any computer to transfer video you shoot onto your PC or Mac. Although the Flip Video camera comes with a quick-start guide, it lacks a how-to manual, and this full-color book fills that void! Packed with full-color screen shots throughout, Flip Video For Dummies shows you how to shoot the best possible footage in a variety of situations. You'll learn how to transfer video to your computer and then edit it and share your Flip Video movies. Walks you through the basics of using a Flip Video camera and connecting it to your Mac or PC Explains how to shoot footage indoors, outdoors, and even underwater Covers editing video footage using FlipShare, Windows Movie Maker, or iMovie Shows you how to share Flip Video movies or upload them to YouTube, Facebook, and other sites You'll flip out when you discover just how easy a Flip Video camera can be when you have this book by your side!

JavaScript Bible, 7th Edition

by Danny Goodman Michael Morrison Paul Novitski Cynthia Gustaff Rayl

The bestselling JavaScript reference, now updated to reflect changes in technology and best practices As the most comprehensive book on the market, the JavaScript Bible is a classic bestseller that keeps you up to date on the latest changes in JavaScript, the leading technology for incorporating interactivity into Web pages. Part tutorial, part reference, this book serves as both a learning tool for building new JavaScript skills as well as a detailed reference for the more experienced JavaScript user. You'll get up-to-date coverage on the latest JavaScript practices that have been implemented since the previous edition, as well as the most updated code listings that reflect new concepts. Plus, you'll learn how to apply the latest JavaScript exception handling and custom object techniques. Coverage includes: JavaScript's Role in the World Wide Web and Beyond Developing a Scripting Strategy Selecting and Using Your Tools JavaScript Essentials Your First JavaScript Script Browser and Document Objects Scripts and HTML Documents Programming Fundamentals Window and Document Objects Forms and Form Elements Strings, Math, and Dates Scripting Frames and Multiple Windows Images and Dynamic HTML The String Object The Math, Number, and Boolean Objects The Date Object The Array Object JSON - Native JavaScript Object Notation E4X - Native XML Processing Control Structures and Exception Handling JavaScript Operators Function Objects and Custom Objects Global Functions and Statements Document Object Model Essentials Generic HTML Element Objects Window and Frame Objects Location and History Objects Document and Body Objects Link and Anchor Objects Image, Area, Map, and Canvas Objects Event Objects Practical examples of working code round out this new edition and contribute to helping you learn JavaScript quickly yet thoroughly.

Secrets of the Canadian Real Estate Cycle

by Don R. Campbell Kieran Trass Greg Head Christine Ruptash

Canadian real estate investors often hear about real estate cycles, yet very few people can describe what they are and how to actually use them to one's advantage. The Canadian Investor's Guide to Secrets of the Real Estate Cycle will show Canadian investors the ins and outs of the various phases of the real estate cycle, such as boom, slump and recovery, in order to equip them with the knowledge to make practical and informed decisions about their portfolios. Written by Canada's top-selling real estate investor and author Don Campbell and Kieran Trass, a leading expert on real estate cycles, the book will drill down into the various causes that affect real estate trends, such as local and global economics, population migration, employment levels, affordability of rental housing, real estate listings and other factors, to provide a scientific basis for assessing current trends and where those trends are heading. Complete with charts, checklists, and real-life stories, The Canadian Investor's Guide to Secrets of the Real Estate Cycle will be an indispensable guide for all investors.

Joomla! Start to Finish

by Jen Kramer

Everything you need to know to plan and maintain a Joomla! site Joomla! offers powerful functionality and ease of configuration, making it an immensely popular open source content management system. However, far more than simply downloading and installing Joomla! is required in order to create a dynamic web site. This book walks you through the critical steps that must be taken in the planning process prior to establishing a Joomla! site. Joomla! expert Jen Kramer reviews essential questions that need to be asked of a client, discusses technical solutions to a variety of challenges, and explains how a site structure should be organized. Topics Covered: I Want a Web Site and I Want It Blue - How Much Will That Cost? Choosing the Right Technologies to Solve the Business Problem Downloading and Installing Joomla! A Brief Tour of the Joomla! Administration Interface Creating and Configuring Menus Installing and Configuring Modules That Come with Joomla Components That Come with Joomla! Plug-Ins That Come with Joomla! Adding Extensions to Joomla! Home Page Tips and Tricks Custom Templates Advanced Template and CSS Tricks Site Maintenance and Training Once the groundwork has been laid, you'll discover how to host and install Joomla!, and upgrade and maintain your Joomla! site. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Microsoft® SQL Server® 2008 Integration Services

by Brian Knight Erik Veerman Jessica M. Moss Jay Hackney

An authoritative guide to designing effective solutions for data cleansing, ETL, and file management with SQL Server 2008 Integration Services SQL Server Integration Services (SSIS) is the leading tool in the data warehouse industry, used for performing extraction, transformation, and load operations. After an overview of SSIS architecture, the authors walk you a series of real-world problems and show various techniques for handling them. Shows you how to design SSIS solutions for data cleansing, ETL and file management Demonstrates how to integrate data from a variety of data sources, Shows how to monitor SSIS performance, Demonstrates how to avoid common pitfalls involved with SSIS deployment Explains how to ensure performance of the deployed solution and effectively handle unexpected system failures and outages The companion Web site provides sample code and database scripts that readers can directly implement This book shows you how to design, build, deploy, and manage solutions to real-world problems that SSIS administrators and developers face day-to-day.

Data Analysis Using SQL and Excel

by Gordon S. Linoff

Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.

The Fund Industry

by Robert Pozen Don T. Phillips Theresa Hamacher

Every investor, student of finance and participant in the mutual fund industry needs to read this book The Fund Industry details how mutual funds are marketed, regulated, and invested in stocks and bonds. The book also describes the critical factors needed to choose a specific fund for your investment or retirement plan, including what to look for when reading prospectuses, shareholder reports and third party reviews. In addition, the book: Discusses the spread of mutual funds to Asia, Europe, and Latin AmericaCompares mutual funds to other investment vehicles such as hedge funds and ETFsShows how to sort mutual funds by categories and subcategories based on security type and investment objectiveOther titles by Pozen: Too Big to Save? How to Fix the U.S. Financial System, also by WileyFundamentals of the Fund Industry is the most in-depth and up-to-date guide to navigating the mutual fund industry, written in an accessible style with many examples and charts.

Built on Values

by Stephen R. Covey Ann Rhoades Nancy Shepherson

Most leaders know that a winning, engaged culture is the key to attracting top talent--and customers. Yet, it remains elusive how exactly to create this ideal workplace --one where everyone from the front lines to the board room knows the company's values and feels comfortable and empowered to act on them.Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades' work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang's China Bistros.Built on Values provides a clear blueprint for how to accomplish culture change, showing:How to exceed the expectations of employees and customersHow to develop a Values Blueprint tailored to your organization's goals and put it into actionWhy it's essential to hire, fire, and reward people based on values alone, and How to establish a discipline for sustaining a values-centric cultureBuilt on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.

Regulating Wall Street

by Viral V. Acharya New York University Stern School of Business Matthew P. Richardson Myron Scholes Ingo Walter Thomas F. Cooley

Experts from NYU Stern School of Business analyze new financial regulations and what they mean for the economyThe NYU Stern School of Business is one of the top business schools in the world thanks to the leading academics, researchers, and provocative thinkers who call it home. In Regulating Wall Street: The New Architecture of Global Finance, an impressive group of the Stern school's top authorities on finance combine their expertise in capital markets, risk management, banking, and derivatives to assess the strengths and weaknesses of new regulations in response to the recent global financial crisis.Summarizes key issues that regulatory reform should addressEvaluates the key components of regulatory reformProvides analysis of how the reforms will affect financial firms and markets, as well as the real economyThe U.S. Congress is on track to complete the most significant changes in financial regulation since the 1930s. Regulating Wall Street: The New Architecture of Global Finance discusses the impact these news laws will have on the U.S. and global financial architecture.

Open Services Innovation

by Henry Chesbrough

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry."Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey."--GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management"I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that's rich in concept, deeply explained, with tools ready to use in every industry."--SCOTT COOK, founder and chairman of the executive committee, Intuit"Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues."--CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma"To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented."--JAMES C. SPOHRER, director, IBM University Programs World-Wide"Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services."--TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation"With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition."--ALEX OSTERWALDER, author, Business Model Generation"Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation."--SIR TERRY LEAHY, chief executive, Tesco"Chesbrough shows how innovating openly with a services mindset can make you a market leader."--CHARLENE LI, author, Open Leadership, and founder, Altimeter Group

Strategic Global Sourcing Best Practices

by John Semanik Fred Sollish

The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issuesStrategic Global Sourcing Best Practices covers the latest trends and leading edge processes in global strategic sourcing, including supply management, t, sustainability, financial decisions, risk management, and international strategies.Offers the latest trends and guidance for sourcing and supply managersFeatures coverage of understanding sourcing, procurement and supply management, procurement and best business practices, best practices in sourcing management and global sourcing management, financial strategies for sourcing, responsible procurement,diversity procurement, managing risk, supplier selection, project management for procurement and supply managers, managing supplier relationships, international sourcing, managing supplier relationships supply management operations,With the rise of global supply chains, environmental/sustainability concerns, and constantly evolving technology, the time is right for understanding Strategic Global Sourcing Best Practices.

Glycemic Index Cookbook For Dummies

by Rust Meri Raffetto

Keep a low GI diet with delicious and simple recipesUsing the glycemic index is not only a proven method of losing and maintaining weight safely and quickly, it's also an effective way to prevent the most common diseases of affluence, such as coronary heart disease, diabetes, and obesity.Now you can easily whip up meals at home that will help you shed unwanted pounds and stay healthy with the Glycemic Index Cookbook For Dummies.150 delicious and simple recipes with a glycemic index and glycemic load rating level for eachIncludes breakfast, lunch, dinner, on-the-go, vegetarian, and kid-friendly recipesFull-color insert showcases many of the book's recipesIf you're one of the millions of people looking for a safe, effective, and easy-to-follow diet with proven results, Glycemic Index Cookbook For Dummies has all of the information and recipes that will get you well on the way to a healthier you.

Don't Count on It!

by John C. Bogle Alan S. Blinder

Praise for Don't Count On It!"This collection of Jack Bogle's writings couldn't be more timely. The clarity of his thinking--and his insistence on the relevance of ethical standards--are totally relevant as we strive to rebuild a broken financial system. For too many years, his strong voice has been lost amid the cacophony of competing self-interests, misdirected complexity, and unbounded greed. Read, learn, and support Jack's mission to reform the industry that has been his life's work."--PAUL VOLCKER, Chairman of the President's Economic Recovery Advisory Board and former Chairman of the Federal Reserve (1979-1987)"Jack Bogle has given investors throughout the world more wisdom and plain financial 'horse sense' than any person in the history of markets. This compendium of his best writings, particularly his post-crisis guidance, is absolutely essential reading for investors and those who care about the future of our society."--ARTHUR LEVITT, former Chairman, U.S. Securities and Exchange Commission"Jack Bogle is one of the most lucid men in finance."--NASSIM N.TALEB, PhD, author of The Black Swan"Jack Bogle is one of the financial wise men whose experience spans the post-World War II years. This book, encompassing his insights on financial behavior, pitfalls, and remedies, with a special focus on mutual funds, is an essential read. We can only benefit from his observations."--HENRY KAUFMAN, President, Henry Kaufman & Company, Inc."It was not an easy sell. The joke at first was that only finance professors invested in Vanguard's original index fund. But what a triumph it has been. And what a focused and passionate drive it took: it is a zero-sum game and only costs are certain. Thank you, Jack."--JEREMY GRANTHAM, Cofounder and Chairman, GMO"On finance, Jack Bogle thinks unconventionally. So, this sound rebel turns out to be right most of the time. Meanwhile, many of us sometimes engage in self-deception. So, this book will set us straight. And in the last few pages, Jack writes, and I agree, that Peter Bernstein was a giant. So is Jack Bogle."--JEAN-MARIE EVEILLARD, Senior Adviser, First Eagle Investment ManagementInsights into investing and leadership from the founder of The Vanguard GroupThroughout his legendary career, John Bogle-founder of the Vanguard mutual fund group and creator of the first index mutual fund-has helped investors build wealth the right way, while, at the same time, leading a tireless campaign to restore common sense to the investment world.A collection of essays based on speeches delivered to professional groups and college students in recent years, in Don't Count on It is organized around eight themesIllusion versus reality in investingIndexing to market returnsFailures of capitalismThe flawed structure of the mutual fund industryThe spirit of entrepreneurshipWhat is enough in business, and in lifeAdvice to America's future leadersThe unforgettable characters who have shaped his careerWidely acclaimed for his role as the conscience of the mutual fund industry and a relentless advocate for individual investors, in Don't Count on It, Bogle continues to inspire, while pushing the mutual fund industry to measure up to their promise.

Fitness For Dummies

by Suzanne Schlosberg Liz Neporent

The latest and greatest in getting fit and staying that way!Fitness For Dummies, 4th Edition, provides the latest information and advice for properly shaping, conditioning, and strengthening your body to enhance overall fitness and health. With the help of fitness professionals Suzanne Schlosberg and Liz Neporent, you'll learn to set and achieve realistic fitness goals without expensive fitness club fees!Achieve motivation and social support from social networking sites such as Twitter and FacebookTake advantage of digital resources such as e-exercising programs, video instructors, digital training systems, apps, and moreGives you the latest tips and methods to test your own fitness level, set realistic goals, stick with your program, and get great resultsShows you how to spot where fat is sneaking into your dietGet the most out of high-tech exercise machines and equipment, plus tips for using dumbbells or a simple jump rope to achieve resultsOffers step-by-step instructions on creating a home gym on a budgetFeaturing all-new informative fitness photos and illustrations, this revised edition of Fitness For Dummies is all you need to get on track to a healthy new body!

Unusually Excellent

by John Hamm

Master the fundamentals of leadership-at every stage in your careerOften, when leaders experience trouble, they look to blame an outside source or expect a small tweak to right their ship. But many times they've actually lost their grip on the very basic foundation of leadership. The business environment may change, but no management trend can displace the core laws, proven over centuries, of excellent leadership. Unusually Excellent is an essential resource for leaders that brings these fundamentals together in a new and comprehensive way. This book will help leaders at any level keep their focus on the bedrock principles that will make them extraordinary..Thoroughly practical, day-to-day primer for achieving and maintaining their highest level of leadership, for today and for a lifetimeThe author's Harvard Business Review articles are among the most highly read in the magazine's historyWritten for all leaders who need to develop and renew their leadership skillsUsing a sports analogy, the author breaks the work of leaders into three parts: pregame: a matter of character; game day: a matter of competence; and postgame: a matter of consequence.

Facebook Advertising For Dummies

by Joel Elad Richard Krueger Paul Dunay

Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on FacebookWorks as an all-around, hands-on guide for both experienced and new Facebook advertisersWalks you through planning and creating an advertising campaignExplains writing effective ad copy, how to use landing pages, and how to test and optimize your adsShows you how to use Facebook Insights to understand your results and how to create reports that analyze dataPut your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Showing 45,201 through 45,225 of 125,985 results


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