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How to Say It: Marketing with New Media

by Lena Claxton Alison Woo

The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

The Ghost War

by Alex Berenson

Deep cover CIA operative John Wells barely survived his homecoming when it was thought he'd become too close to the terrorists. Though his wounds have healed, his mind is far from clear. He needs to get back in the fight. And there is a fight waiting for him. A power play in China is causing chaos around the globe. And even as Wells does what he does best, a mole within the CIA is preparing to light the final fuse that will propel an unsuspecting world toward open war and annihilation. And this time, there may be nothing John Wells can do to stop it. . . .

The Spirit Lens

by Carol Berg

View our feature on Carol Berg's The Spirit Lens. A brand new fantasy trilogy from an author who "brilliantly brings out her characters" (Denver Post). For Portier de Savin-Duplais, failed student of magic, sorcery's decline into ambiguity and cheap illusion is but a culmination of life's bitter disappointments. Reduced to tending the library at Sabria's last collegia magica, he fights off despair with scholarship. But when the King of Sabria charges him to investigate an attempted murder that has disturbing magical resonances, Portier believes his dreams of a greater destiny might at last be fulfilled. . . .

Chalice of Roses

by Jo Beverley

Romance and destiny intertwine in four all-new novellas inspired by grail quests-featuring two New York Times bestselling authors! From the bestselling and award-winning authors of Dragon Lovers comes an anthology of fantasy, romance, and eternal love. In these four novellas, history and destiny spark passion, and everything depends on the fate of one mystical cup: the Holy Grail. A young woman must find her love to summon the Grail to bring peace to England; a Regency lady must keep it safe from Napoleon's spies; a modern sorceress must keep the Grail from falling into Nazi hands, and an American must put the chalice at risk to rescue her one true love. These are four passionate and enchanting stories of desire and destiny inspired by one of our most powerful legends. .

Dead Air

by Mary Kennedy

The first in an original new series. When a psychologist hits Florida's airwaves, there's no telling who she's reaching. . . . . . and there's no telling who wants to reach back. Maggie left her clinical practice in Manhattan and moved to sunny Cypress Grove, Florida, where she became host of WYME's "On the Couch with Maggie Walsh. " From co-dependent wives to fetish fiends, all the local crazies love her show. Then threats start pouring in against one of the station's special guests-self-styled new age prophet Guru Sanjay Gingii. When one of the threats becomes a deadly reality, Maggie's new roommate, Lark, is surprisingly the prime suspect. Now, Maggie has to prove Lark innocent while dealing with a killer who needs more than just therapy. . .

The Betrayal of the Blood Lily

by Lauren Willig

The heroines of Lauren Willig's bestselling Pink Carnation series have engaged in espionage all over nineteenth-century Europe. In the sixth stand-alone volume, our fair English heroine travels to India, where she finds freedom- and risk- more exciting than she ever imagined. Everyone warned Miss Penelope Deveraux that her unruly behavior would land her in disgrace someday. She never imagined she's be whisked off to India to give the scandal of her hasty marriage time to die down. As Lady Frederick Staines, Penelope plunges into the treacherous waters of the court of the Nizam of Hyderabad, where no one is quite what they seem-even her husband. In a strange country, where elaborate court dress masks even more elaborate intrigues and a dangerous spy called the Marigold leaves venomous cobras as his calling card, there is only one person Penelope can trust. . . Captain Alex Reid has better things to do than play nursemaid to a pair of aristocrats. Or so he thinks-until Lady Frederick Staines out-shoots, out-rides, and out-swims every man in the camp. She also has an uncanny ability to draw out the deadly plans of the Marigold and put herself in harm's way. With danger looming from local warlords, treacherous court officials, and French spies, Alex realizes that an alliance with Lady Staines just might be the only thing standing in the way of a plot designed to rock the very foundations of the British Empire.

Money Talks, Bullsh*t Walks

by Ben Johnson

'The challenge is, how do we get somebody 126 years old to get it up?' This was Sam Zell's unique way of saying hello to a large gathering at the Los Angeles Times shortly after taking charge of Tribune Company. 'I'm your Viagra, OK?' Even for Sam Zell, one of the greatest contrarian investors, buying Tribune Company was a risky and controversial move. Many saw the purchase of the Chicago Tribune and Los Angeles Times by a man who had made his fortune in cargo containers, real estate, fertilizer, and plumbing to be a sign of the coming media apocalypse. Maybe they were frightened by Zell's nickname, 'the Grave Dancer. ' The move didn't seem to make sense for Zell either. Why would an epithet-slinging, motorcycle-riding scrapper-who had started with nothing and worked his way up to a $5 billion real estate fortune-be interested in a declining media company (it would have been another story if Zell had taken over Playboy, issues of which Zell had bought and resold for profit to friends around town when he was a teenager)? Ben Johnson has the answers in this fascinating biography of a uniquely colorful mogul, who is fond of blunt declarations and bold business moves. Johnson also tells the real story of Zell's adventure at the Tribune, that feverish year between his purchase of the ailing company and its declaration of bankruptcy. Between the story of Zell's rise to astounding riches and previously untold details of his conflicts with his employees and investors, Money Talks, Bullsh*t Walks will keep readers alternately laughing and on the edge of their seats. The Quotable Sam Zell 'If you're the biggest kid on the block, you can throw your weight around. Of course, I never was the big kid, but I've made up for it over the years. ' 'The true test of an entrepreneur is someone who spends his life constantly testing his limits. The definition of an idiot is someone who has reached their goals. ' 'I don't do business with anybody who's not afraid, and I won't hire anybody who is confident to the point where fear is not very close to the surface. I've often said that fear and courage are cousins and very closely related. ' 'Extremism in the pursuit of opportunity is not a vice. If you've seen me step over the edge, it's only to get you to take a few steps toward the line. ' 'The eleventh commandment is Thou shalt not take oneself seriously. ' 'The best thing to have in the world is a monopoly, and if you can't have a monopoly, you want an oligopoly. I'm more than willing to leave all the rest of the highly competitive world to everybody else. ' 'To create an enormously successful corporation that provides both opportunity and sustenance for employers today and a future for them tomorrow, that's the challenge. That's what everybody should be talking about. Not my f*cking language because it doesn't matter. ' 'I think it was Confucius who said that 'Money talks and bullshit walks. '

Food Rules

by Michael Pollan

#1 New York Times Bestseller A definitive compendium of food wisdom Eating doesn't have to be so complicated. In this age of ever-more elaborate diets and conflicting health advice, Food Rules brings welcome simplicity to our daily decisions about food. Written with clarity, concision, and wit that has become bestselling author Michael Pollan's trademark, this indispensable handbook lays out a set of straightforward, memorable rules for eating wisely, one per page, accompanied by a concise explanation. It's an easy-to-use guide that draws from a variety of traditions, suggesting how different cultures through the ages have arrived at the same enduring wisdom about food. Whether at the supermarket or an all-you-can-eat buffet, this is the perfect guide for anyone who ever wondered, #147;What should I eat?" "In the more than four decades that I have been reading and writing about the findings of nutritional science, I have come across nothing more intelligent, sensible and simple to follow than the 64 principles outlined in a slender, easy-to-digest new book called Food Rules: An Eater's Manual, by Michael Pollan. " --Jane Brody, The New York Times "The most sensible diet plan ever? We think it's the one that Michael Pollan outlined a few years ago: #147;Eat food. Not too much. Mostly plants. " So we're happy that in his little new book, Food Rules, Pollan offers more common-sense rules for eating: 64 of them, in fact, all thought-provoking and some laugh-out-loud funny. " --The Houston Chronicle " It doesn't get much easier than this. Each page has a simple rule, sometimes with a short explanation, sometimes without, that promotes Pollan's back-to-the-basics-of-food (and-food-enjoyment) philosophy. " --The Los Angeles Times "A useful and funny purse-sized manual that could easily replace all the diet books on your bookshelf. " --Tara Parker-Pope, The New York Times Michael Pollan's newest book Cooked: A Natural History of Transformation--the story of our most trusted food expert's culinary education--was published by The Penguin Press in April 2013.

The Active Asset Allocator

by Jennifer Woods

How investors can maximize returns and minimize risk using exchange traded funds and the latest asset allocation techniques Used wisely, exchange traded funds (ETFs) can make it easy to customize an asset allocation strategy for an investor's specific situation. They're a perfect way to divide money among various asset classes, such as stocks, bonds, currencies, and real estate. This groundbreaking book shows investors how and why to use ETFs as their primary investment vehicle. The benefits include instant diversification, transparency, tax efficiency, low costs, and intraday pricing. ETFs for the stock market combine the best features of individual stocks and mutual funds. They allow investors to easily buy and sell portions of the total market-offering more diversity than individual stocks, without the expenses and hassles of mutual funds. For example, the ETF called SPY (also known as Spyders) represents the largest five hundred stocks; an investor who buys shares of SPY is actually buying five hundred stocks rolled into one. There are hundreds of ETFs in sectors ranging from energy to financials to technology. The Active Asset Allocatorexplains how to balance the risks and rewards of various asset classes to match an investor's current goals. It also shows how to rebalance a portfolio over time, adjusting the allocation to generate higher returns with lower risk as market conditions change.

Your Kids Are Your Own Fault

by Larry Winget

Straight-talking, bestselling Pitbull of Parenting Larry Winget says "This is not a fix your kid book. It's a fix the way you parent book. You owe it to your kids to parent with a plan!" Being a parent is the toughest job in the world, especially with the increasing number of negative influences and pitfalls facing our kids today, from childhood obesity and out-of-control celebrity culture to the dangers of the internet and credit card debt. Larry Winget has never been one to shy away from tough truths, and what he says here may well be difficult for some parents to swallow: we are in the midst of a crisis with our kids. Kids today are over-indulged, over-entertained, under-achieving, and under-disciplined, with a sense of entitlement that is crippling society. And the real problem is that parents aren't paying attention to what's going on. If they were they would realize that most kids today barely read and write, except with their thumbs on their cell phones! Well-behaved, respectful kids are the exception, not the rule, and for the most part, parents are to blame. Responsible parenting is about beginning with the end in mind and parenting with a plan. But most parents have never stopped to consider what kind of adult they want to raise. They have all this fun creating a baby, but they don't have a plan for the end product. Larry's message to parents: Teach your kids to become the best adults they can be. But don't expect your kids to improve until you improve. Your Kids Are Your Own Fault covers familiar lessons and principles that have led Larry's readers to greater success with money, career, and goal setting, this time at a level where they can be taught to children. This book shows parents how to design the adult they want their kid to become and work backwards to make sure it happens. Kids don't come with an instruction manual, but finally being a parent does!

Riches Within Your Reach!

by Robert Collier

Trusted and beloved by readers everywhere for his prosperity classic The Secret of the Ages, Robert Collier takes the next step in Riches Within Your Reach! and explains how to harness mental visualization to achieve financial and professional success. "A definite purpose, held on to in the face of every discouragement and failure, in spite of all obstacles and opposition, will win no matter what the odds," wrote Robert Collier. And with faith in your own definite purpose, taught the self-help master, there is no limit to what you can accomplish. In every adversity, there lies the seed of an equivalent advantage, and in each defeat, there is a lesson in how to achieve victory next time. This is the message of Riches Within Your Reach! In 1947, Collier produced Riches Within Your Reach! to assemble his most talked-about works into one simple guide. It features: The God in You (1937); The Magic Word (1940); The Secret of Power (1945); and The Law of Higher Potential (1947). Together, these pioneering works reveal all facets of one powerful secret: Human beings, since the dawn of history, have used the applied principles of mental visualization to achieve their aims. Many of the world's most successful figures -from Napoleon Bonaparte to Benjamin Franklin to Andrew Carnegie-began their lives at a significant disadvantage, without the wealth or health that many of their peers enjoyed. Yet they were able to triumph and succeed in ways that their contemporaries weren't-by tapping into the infinite power of their own minds. Riches Within Your Reach! not only builds upon this teaching but illuminates Collier's most remarkable lesson ever: that each of us has an equal chance to harness the powers within ourselves to succeed, but first, we must learn how to focus our desires. .

Dante

by Lewis R. W. B.

Dante Alighieri was born in Florence in 1265. In 1309 he was banished from his birthplace for political reasons, and sentenced to death in his absence. From then on he led a wanderer's life in Verona and Tuscany, eventually settling in Ravenna where he was buried on his death in 1321. His most celebrated work is the DIVINA COMMEDIA which he began in 1307. It is his spiritual odyssey through Hell and Purgatory, guided by Virgil, and finally to Paradise, guided by Beatrice. It gives an encyclopaedic knowledge of the age, all expressed in the most exquisite poetry. The DIVINA COMMEDIA, which Dante began in Latin, established Italian as a literary language. Dante also completed other important canzoni or short poems, eclogues, and an unfinished work, DE VULGARI ELOQUENTIA, discussing the origin of the language, the divisions of language and the dialect of Italian in particular.

Street Game

by Christine Feehan

The Metaphysics of Experience styles itself as a Sherpa guide to Process and Reality, whose function is to assist the serious reader in grasping the meaning of the text and to prevent falls into misinterpretation. Although originally published in 1925, Process and Reality has perhaps even more relevance to the contemporary scene in physics, biology, psychology, and the social sciences than it had in the mid-twenties. Hence its internal difficulty, its quasi-inaccessibility, is all the more tragic, since, unlike most metaphysical endeavors, it is capable of interpretating and unifying theories in the above sciences in terms of an organic world view, instead of selecting one theory as the paradigm and reducing all others to it. Because Alfred North Whitehead is so crucial to modern philosophy, The Metaphysics of Experience plays an important role in making Process and Reality accessible to a wider readership.

The Mystery of the Third Lucretia

by Susan Runholt

"Go a-way," the painter snarled when Kari tried to see what was on his canvas. She and Lucas were at the Minneapolis Institute of Arts, and the guy's easel was set up in front of one of Rembrandt's famous Lucretia paintings. Something in this guy's voice gave Kari the creeps. She had no problem following his instruction; she never wanted to see him again. But a year later, she did see him in London. Walking through the National Gallery, Kari heard a familiar snarl. It was the same guy, and he was copying from another Rembrandt. Was it was just a coincidence? If so, why was he in disguise? Using the kind of ingenuity and determination that only two teenage girls could come up with, Kari and Lucas embark on an international adventure to figure out who this mystery man is and what he's up to. But neither is prepared for what they find. Suddenly what began as a madcap pursuit becomes deadly serious. Will they risk their lives in the name of art?

Look Both Ways

by Jacquelyn Mitchard

Meredith and Mallory Brynn, two identical mirror twins born on either side of midnight, are finally coming to terms with their special gifts: Meredith to see into the past, Mallory to see into the future. But they never expect that their powers will reveal danger so close to home. Mallory must help her best friend Eden find the strength to defy her destiny as a shape-shifter, before Eden gets hurtor hurts somebody else. And Merry has her own friends to worry about when her visions reveal trouble brewing on the cheerleading squad in the form of Kim Jellico. Both Mallory and Meredith must join together to rescue their friends before its too late.

Take Me There

by Susane Colasanti

In one short week . . . three lives change. Rhiannon is devastated after the breakup with her boyfriend and wants him back. Nicole?s ex is still in the picture, but she can?t help having a new crush. James and Rhiannon are just friends, though he may try to take it to the next level. Will their desire to take a mean girl down a notch bring these three friends what they want . . . and more? Set during one life-altering week and told in three realistic perspectives, this engaging, witty novel by the author of When It Happens shows the ups and downs of love, friendship?and karma. .

Don't Talk to Me About the War

by David A. Adler

Thirteen-year-old Tommy Duncan just wants to root for the Brooklyn Dodgers and listen to his favorite radio programs. But it?s 1940, and the world is about to change. All his friend Beth wants to discuss is the war in Europe. Don?t talk to Tommy about that, though. He has more immediate concerns? like Beth starting to wear earrings and his mother?s declining health. The stories of a Jewish friend at school, however, begin to make the war more real to him, and Tommy, like the world around him, is sure to be forever changed. .

Academy 7

by Anne Osterlund

With a past too terrible to speak of, and a bleak, lonely future ahead of her, Aerin Renning is shocked to find she has earned a place at the most exclusive school in the universe. Aerin excels at Academy 7 in all but debate, where Dane Madousin?son of one of the most powerful men in the Alliance? consistently outtalks her. Fortunately Aerin consistently outwits him at sparring. They are at the top of their class until Dane jeopardizes everything and Aerin is unintentionally dragged down with him. When the pair is given a joint punishment, an unexpected friendship?and romance?begins to form. But Dane and Aerin both harbor dangerous secrets, and the two are linked in ways neither of them could ever have imagined. . . . .

Now Write! Nonfiction

by Sherry Ellis

An essential handbook for nonfiction writers, featuring the trusted personal writing exercises of today's masters of creative non-fiction, including Gay Talese, Reza Aslan, John Matteson, Tilar Mazzeo, and many more! Beginners and seasoned writers alike will relish the opportunity to use the top-notch writing exercises collected in Now Write! Nonfictionculled from the personal stashes of bestselling and critically-acclaimed nonfiction authors like legendary essayist Gay Talese (Thy Neighbor's Wife), New York Times-bestselling authors Ishmael Beah (A Long Way Gone: Memoirs of a Boy Soldier) Reza Aslan (No God but God: The Origins, Evolution, and Future of Islam), and Tilar Mazzeo (The Widow Clicquot), 2008 Pulitzer Prize-winner John Matteson (Eden's Outcasts: The Story of Louisa May Alcott and Her Father), creative nonfiction icon Lee Gutkind (Creative Nonfictionmagazine), and many other top memoirists, journalists, and teachers of creative nonfiction, these exercises offer fresh ideas for every facet of creative nonfiction writing, from pushing through writers block to organizing a story, capturing character to fine-tuning dialogue, injecting new life into a finished piece to starting a new work from scratch. Now Write! Nonfictionwill take you out into the field with creative nonfiction's master practitioners: *Peek inside Gay Talese's mind, as he shares the "writer's road map" he used to organize information for his classic book Thy Neighbor's Wifeand his seminal essay "Frank Sinatra Has a Cold. " *Learn from Reza Aslan why what you rememberisn't as important as why you remember it the way you do *Explore the importance of cultural nuance in language with Ishmael Beah *Discover Lee Gutkind's simple trick, performed with a highlighter, that can help any writer identify whether their piece is truly showing action, or just telling An essential resource that will help writers of any level to hone their craft and get writing, Now WRite! Nonfictionoffers over 80 quick, simple excersises trusted by top nonfiction writers to get their pen moving!

The Dying Breath

by Alane Ferguson

Cameryn?s ex-boyfriend is back . . . and ready to kill! Cameryn had thought she was in love with him. He was smart, strong, and would do anything for her?even kill. Kyle O?Neil disappeared after his first attempt on Cameryn?s life at the end of The Angel of Death. Now he is back for his second. He?s leaving macabre love notes for her everywhere?on her computer, on her cell phone, and on the body of a dead man. And while everyone is determined to keep Cameryn safe, only she knows that it?s up to her to keep Kyle from killing again?and again. Alane Ferguson delivers her most gripping Forensic Mystery yet! .

Rescuing Seneca Crane

by Susan Runholt

When Kari and Lucas first see Seneca Crane up on stage, playing the piano in front of hundreds of people, they are in awe. She is beautiful. She is amazingly talented. And she is only thirteen! But then they get to know her at the Edinburgh Arts Festival and realize that she envies them. Soon the three are becoming friends . . . until Seneca disappears. There?s no stopping Kari and Lucas from jumping on the trail and tracking her down. Even when it leads to the heart of the Scottish highlands! Following in the spine-tingling tracks of The Mystery of the Third Lucretia, Susan Runholt?s second book featuring super sleuths Kari and Lucas is just as smart and fast-paced as the first! .

5-Factor Fitness

by Pasternak Harley M. Sc

The personal trainer to such celebrities as Halle Berry, Christian Slater, and Angela Bassett presents his amazing five-week program for achieving a celebrity body by working out less and eating more. If you're eating three meals a day, exercising an hour or more a day at the gym, and not getting results, you're eating too little and working out too much. Harley Pasternak's Five Factor Fitnessshows the five moves for the five/five-minute workout cycles (totaling twenty-five minutes) five days a week. Pasternak explains how to do this at home or at the gym through detailed instructions and illustrations. He includes recipes and a five-week meal plan for the five meals a day, and each meal takes just five minutes to prepare. Nothing in the recipes requires a trip to a specialty or health food store. In five weeks, you'll have the celebrity body you've always dreamed of, and it won't have taken much of your time.

The Zen Commandments

by Dean Sluyter

The Ten Commandments tell us how to behave, but they don't say much about the inner awareness from which outer behavior springs. Do the right thing, of course-- but better yet, find your inner light and doing the right thing becomes as natural as breathing. Here are ten powerful nudges toward that light. Drawing on sources from Zen stories and the Bible to jazz and rock 'n' roll, from American movies to Tibetan meditative techniques, Dean Sluyter steers clear of dogma and emphasizes what works-- a sort of spiritual street smarts. He shows that the state of boundless freedom and happiness isn't something distant or exotic, but is right here, while you're stuck in traffic or taking out the trash. And revisiting the Ten Commandments, he shows how on a deeper level they offer some surprising enlightenment wisdom of their own. .

A Knight's Vow

by Lynn Kurland

Fantasies are made of knights in shining armor. Men whose ferocity in battle was tempered by a code of chivalry. . . whose passions brought them to their knees before the women they desired. . . whose loyalty and honor never wavered - and whose vows were never broken. These are the men of our dreams. - and now you can find them in four breathtaking Medieval tales by today's most acclaimed writers of historical romance. . .

None Braver

by Michael Hirsh

From award-winning journalist and combat veteran Michael Hirsh comes the thrilling inside story of the Air Force's pararescue operations in Afghanistan. The first journalist to be embedded with an Air Force combat unit in the war on terrorism, Hirsh flew from Moody Air Force Base, Georgia, with the 71st Rescue Squadron to their expeditionary headquarters at a secret location in Central Asia. Unparalleled access to the pararescue jumpers-or PJs-as well as to the courageous men and women who fly them where they have to go, often under enemy fire, allowed Michael Hirsh to uncover incredible stories of courage. Among them: the drama of a plane crash at 10,000 feet in the Hindu Kush mountains, where PJs climb with hundred-pound packs through chest-deep snow to rescue the crew; the tension of an unprecedented nighttime combat parachute jump into the middle of an Afghan minefield; the heartbreak during Operation Anaconda, when seven American fighting men die, including the first PJ killed in combat since Vietnam.

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