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Marketing Myopia

by Theodore Levitt

At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasized is selling, not marketing. This is a mistake, because selling focuses on the needs of the seller, whereas marketing concentrates on the needs of the buyer. In this widely quoted and anthologized article, first published in 1960, Theodore Levitt argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay. " But, as he illustrates, memories are short. The railroads serve as an example of an industry whose failure to grow is due to a limited market view. Those behind the railroads are in trouble not because the need for passenger transportation has declined or even because cars, airplanes, and other modes of transport have filled that need. Rather, the industry is failing because those behind it assumed they were in the railroad business rather than the transportation business. They were railroad oriented instead of transportation oriented, product oriented instead of customer oriented. For companies to ensure continued evolution, they must define their industries broadly to take advantage of growth opportunities. They must ascertain and act on their customers' needs and desires, not bank on the presumed longevity of their products. In short, the best way for a firm to be lucky is to make its own luck. An organization must learn to think of itself not as producing goods or services but as doing the things that will make people want to do business with it. And in every case, the chief executive is responsible for creating an environment that reflects this mission.

Authenticity: What Consumers Really Want

by James H. Gilmore B. Joseph Pine II

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as-if not more than-price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal. "

Light Atonement

by Ariyana

Light Atonement takes readers on a spiritual journey, one that is as enlightening as it is unusual. Ariyana, the narrator of this journey, describes her transition from life as a wife, mother and successful entrepreneur to a spiritual traveler who develops the capacity to move through alternative universes, to communicate with angels and to heal the sick. More than anything else, she emerges from this journey with knowledge that can provide comfort and guidance for all readers--knowledge that she shares eloquently and movingly. This is a book about an awakening of extraordinary spiritual powers and presences. Ariyana, the author, tells her story chronologically, and initially she seems to be like many other young women trying to find her way in the world. She moves from Japan to the U. S. for college, falls in love, marries, starts a business with her husband and has children. Yet always, she yearns for something more. Ariyana's willingness to try a range of techniques and eagerness to learn opens her up to the possibility of a world beyond the visible one. A turning point comes in 2010, when she meets a California psychic named Kyle who possesses talents far beyond those of other psychics. It is Kyle who tells her that she was "put on this earth to do something big"-a message that stuns her but awakens in her the sense of a larger life purpose. Ariyana reveals this purpose toward the end of the book. She comes to understand that she has been chosen to bring a message of hope and salvation to mankind. These and other revelations emerge organically from Ariyana's journey-a journey that is akin to a ride on a spiritual rollercoaster, and Ariyana must go through a grueling gauntlet of physical maladies and emotional challenges as she seeks her true calling. Working with a number of new healers, teachers and channelers, Ariyana moves into deeper spiritual realms and develops the ability to channel different light languages. With Kyle as her translator, she begins to receive messages that can only be coming from dimensions beyond the earth. She also discovers that she possesses healing talents, and is able to use her crystals to help a number of people recover from serious medical problems. And then Ariyana meets her angels-who these angels are and the role they will play in Ariyana's life unfolds over the last third of the book. She learns to summon and learn from them. During this time, she begins to "program crystals" for other people to help them reach their highest potential. All this effort, though, begins to take its toll on Ariyana, and she finds herself falling ill and feeling drained. Ariyana perseveres, but there are distractions-the entrepreneurial business with which she has become re-involved, her children, her ex-husband and boyfriend. And then almost magically, things become clearer. She has an epiphany of what her purpose is and how to achieve it. And she discovers a shocking truth about her "real" family that helps her make startling sense of many of the messages she's received from her angels and through her channeling.

The Decline of the Hollywood Empire

by Hervé Fischer

The Hollywood empire was built over the course of a century through hard-nosed business practices such as block booking, dumping and buying up the competition, turning the silver screen into a goldmine in the process. The business logic that has driven the industry since its beginnings has gone into hyperdrive in recent years, with astronomical sums invested in productions and promotion. Ironically that massive outlay has gone toward churning out a flat, made-in-Hollywood universalism that can be exported planet-wide, but which is simultaneously losing audiences, primarily to the digital world, at an accelerating pace. The apparently insurmountable barriers of finance and distribution to entry into the world of entertainment have served, so far, to keep smaller players out of the frame and, Fischer contends, have destroyed the industry's creative potential. It turns out too much money can kill cinema just as certainly as not enough. In The Decline of the Hollywood Empire, artist and philosopher Hervé Fischer heralds an inevitable move from 35 mm to digital distribution, which will take what has until now existed only on the margins of the "entertainment industry"--independent film, amateur film, documentary and other genres--from bit players to starring roles: how the Trojan horse of digital technology and distribution, in the hands of independent producers, could well toll the bell for Hollywood's hegemony in the business of film.

Great Lakes Suite

by David W. Mcfadden

Specially edited, updated, revised and rewritten by the author, and for the first time complete in one volume, Great Lakes Suite includes A Trip Around Lake Ontario, first published in 1988, as well as A Trip Around Lake Erie and A Trip Around Lake Huron, both of which were first published in 1980. These books have come alive in a remarkable way and have made the whole much more than merely the sum of its parts. They have become funnier, sadder, more inter-connected, more spiritual, more sure of themselves. They sparkle from beginning to end with a new depth and resonance. They represent a time that is no more, an idyllic time (so it seems now) before the differences between Canada and the U.S. became so small as to be a joke. The years since they first appeared have been kind to these books and McFadden's extensive reworking of the texts has given them a heightened sheen.

Good Intentions

by Joy Fielding

New York Times bestselling author returns with a powerful novel about marriage, friendship, betrayal and good intentions. Lynn Schuster didn't expect the phone call from Marc Cameron, the other woman's spouse. And she never expected to feel a strong attraction to him when they met and he offered her the perfect way to get even with her cheating husband. Savvy divorce lawyer Renee Bower warned Lynn to be careful. But Renee had a troubled marriage of her own; chilling suspicions about her stepdaughter's hidden agenda and her handsome psychiatrist husband's after-hours consultations were chipping away at her cool exterior. And now, as their lives unravel in counterpoint during this hot, explosive summer, Lynn and Renee are learning more than they ever wanted to know about love and betrayal.

Frugal Innovation

by Jaideep Prabhu Navi Radjou

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software. How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free products How to change the corporate culture to become more frugal

Master Thieves

by Stephen Kurkjian

In a secret meeting in 1981, a master thief named Louis Royce gave career gangster Ralph Rossetti the tip of a lifetime. As a kid, Royce had visited the Isabella Stewart Gardner Museum and made a habit of sneaking in at night to find a good place to sleep. He knew the Museum's security was lax, and he gave this information to a boss of the Boston criminal underworld. It took years before the Museum was hit. But when it finally happened, it quickly became one of the most infamous art heists in history: 13 works of art valued at up to $500 million--including Rembrandt's "The Storm on the Sea of Galilee. " The identity of the thieves were a mystery, the paintings were never found. What happened in those intervening years? Which Boston crew landed the big score? And why, more than 20 years later, did the FBI issue a press conference stating that they knew who had pulled off the heist and what had happened to the artwork, but provided no identities and scant details? These mysteries are the story of Kurkjian's revealing book. The best and longest-tenured reporter on this case, and one of the most decorated investigative reporters in America, Kurkjian will reveal the identities of this who plotted the heist, the motive for the crime, and the details that the FBI refused to reveal. He will take the reader deep into the Boston mob, and paint the most complete and compelling picture of this story ever told.

The Noodle Maker of Kalimpong

by Gyalo Thondup Anne F. Thurston

In December 2010 residents of Kalimpong, a town on the Indian border with Tibet, turned out en masse to welcome the Dalai Lama. It was only then they realized for the first time that the neighbor they knew as the noodle maker of Kalimpong was also the Dalai Lama's older brother. The Tibetan spiritual leader had come to visit the Gaden Tharpa Choeling monastery and join his brother for lunch in the family compound. Gyalo Thondup has long lived out of the spotlight and hidden from view, but his whole life has been dedicated to the cause of his younger brother and Tibet. He served for decades as the Dalai Lama's special envoy, the trusted interlocutor between Tibet and foreign leaders from Chiang Kai-shek to Jawaharlal Nehru, Zhou Enlai to Deng Xiaoping. Traveling the globe and meeting behind closed doors, Thondup has been an important witness to some of the epochal events of the 20th century. No one has a better grasp of the ongoing great game as the divergent interests of China, India, Russia and the United States continue to play themselves out over the Tibetan plateau. Only the Dalai Lama himself has played a more important role in the political history of modern, tragedy-ridden Tibet. Indeed, the Dalai Lama's dramatic escape from Lhasa to exile in India would not have been possible without his brother's behind-the-scenes help. Now, together with Anne F. Thurston, who co-wrote the international best seller The Private Life of Chairman Mao, Gyalo Thondup is finally telling his story. The settings are exotic-the Tibetan province of Amdo where the two brothers spent their early childhood; Tibet's legendary capital of Lhasa; Nanjing, where Thondup received a Chinese education; Taiwan, where he fled when he could not return to Tibet; Calcutta, Delhi, and the Himalayan hill towns of India, where he finally made his home; Hong Kong, which served as his listening post for China, and the American Rockies, where he sent young Tibetan resistance fighters to be trained clandestinely by the CIA. But Thondup's story does not reiterate the otherworldly, Shangri-La vision of the Land of Snows so often portrayed in the West. Instead, it is an intimate, personal look at the Dalai Lama and his immediate family and an inside view of vicious and sometimes deadly power struggles within the Potala Palace--that immensely imposing architectural wonder that looms over Lhasa and is home to both the spiritual and secular seats of Tibetan power.

The iPhone Photographer

by Michael Fagans

The iPhone camera is a sophisticated device. It has compelled millions of people worldwide to take a new or renewed interest in photography. Let's face it: most of us now have a tiny yet highly competent camera in a pocket or purse at all times these days, and we use it to grab shots of people, places, and things more and more often as the technology improves-and you know what? We're largely pleased with those captures. If you're a SERIOUS photographer, you may be wondering just how much mileage you can get out of your "simple," ever-ready iPhone camera. Well, the answer may surprise you. In this book, Michael Fagans deconstructs photos taken in 60 scenarios-with a diverse array of subjects, in changing lighting conditions, in places that present unique challenges-showing you how to use solid, traditional photographic techniques to create great shots. Yes, Fagans will teach you the basics of creating a great photo. But there's far more: He'll show you that an iPhone, with the aid of apps, can mimic looks achieved by vintage cameras, a range of lenses, and countless filters. In this book, Fagans teaches you how to use free and low-cost apps and Instagram options to create (or, rather, re-create) beloved vintage-photo effects that you'd achieve with the Holga (a plastic vintage camera known for its unexpected lens distortion) and medium-format-camera looks. You'll learn how to choose and use digital lenses, filters, and effects-and combine and re-combine them-to intensify color and contrast, de-saturate color, introduce lens aberrations, play with the grain and color cast in the image, and much, much more. What to emulate the look of vintage film stock to create a photo with an aged, time-worn feel? No problem. Want to introduce a little focusing inaccuracy for effect? Easily done. Want to do these things AND use traditional, professional artificial lighting sources (think a large softbox), a professional image-editing platform (Photoshop), and really refine your message while pulling out all the stops? Fagans shows you how. The deconstruction of the images in this book makes it worth the price of admission. Still, however, there is far more: Fagans is a photographer's photographer. The book is peppered with inspiring quotes from Ansel Adams, Minor White, and countless other photographic visionaries that speak to the heart of photography.

The Longest August

by Dilip Hiro

The partitioning of British India into independent Pakistan and India in August 1947 occurred in the midst of communal holocaust, with Hindus and Sikhs on one side and Muslims on the other. More than 750,000 people were butchered, and 12 million fled their homes-primarily in caravans of bullock-carts-to seek refuge across the new border: it was the largest exodus in history. Sixty-seven years later, it is as if that August never ended. Renowned historian and journalist Dilip Hiro provides a riveting account of the relationship between India and Pakistan, tracing the landmark events that led to the division of the sub-continent and the evolution of the contentious relationship between Hindus and Muslims. To this day, a reasonable resolution to their dispute has proved elusive, and the Line of Control in Kashmir remains the most heavily fortified frontier in the world, with 400,000 soldiers arrayed on either side. Since partition, there have been several acute crises between the neighbors, including the secession of East Pakistan to form an independent Bangladesh in 1971, and the acquisition of nuclear weapons by both sides resulting in a scarcely avoided confrontation in 1999 and again in 2002. Hiro amply demonstrates the geopolitical importance of the India-Pakistan conflict by chronicling their respective ties not only with America and the Soviet Union, but also with China, Israel, and Afghanistan. Hiro weaves these threads into a lucid narrative, enlivened with colorful biographies of leaders, vivid descriptions of wars, sensational assassinations, gross violations of human rights-and cultural signifiers like cricket matches. The Longest August is incomparable in its scope and presents the first definitive history of one of the world's longest-running and most intractable conflicts.

Time Traveler

by Bruce Henderson Ronald L. Mallett

This is the dramatic and inspirational first-person story of theoretical physicist, Dr. Ronald Mallett, who recently discovered the basic equations for a working time machine that he believes can be used as a transport vehicle to the past. Combining elements of Rocket Boys and Elegant Universe, Time Traveler follows Mallett's discovery of Einstein's work on space-time, his study of Godel's work on a solution of Einstein's equation that might allow for time travel, and his own research in theoretical physics spanning thirty years that culminated in his recent discovery of the effects of circulating laser light and its application to time travel. The foundation for Mallett's historic time-travel work is Einstein's theory of general relativity, a sound platform for any physicist. Through his years of reading and studying Einstein, Mallett became a buff well before he had any notion of the importance of the grand old relativist's theories to his own career. One interesting subtext to the story is Mallett's identification with, and keen interest in, Einstein. Mallett provides easy-to-understand explanations of the famous physicist's seminal work.

How Star Wars Conquered the Universe

by Chris Taylor

How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic, Star Wars has a cosmic appeal that no other movie franchise has been able to replicate. From Jedi-themed weddings and international storm-trooper legions, to impassioned debates over the digitization of the three Star Wars prequels, to the shockwaves that continue to reverberate from Disney's purchase of the beloved franchise in 2012, the series hasn't stopped inspiring and inciting viewers for almost forty years. Yet surprisingly little is known about its history, its impact#151;or where it's headed next. In How Star Wars Conquered the Universe Chris Taylor unearths the human-scale stories that have gone into the making of this galactic-sized legend, and describes how and why Star Wars has been such an astonishing success. In a richly detailed narrative, Taylor traces the history of the series from its difficult birth through four drafts, a disastrous first cut, and many sequels and spin-offs. Today, he shows, Star Wars finds itself at a crossroads, with a new company holding the reins and a new trilogy looming on the horizon. Interspersing the story of Star Wars' evolution with in-depth portraits of all the major names behind the films, as well as reportage about the franchise's awesome cultural reach and its immensely lucrative business operations, Taylor shows that Star Wars has become ubiquitous: It is loved as much by children as adults, and as much by women as by men. Its action figures now outnumber human beings. And the films themselves have a reach that extends far beyond their viewership; even most so-called Star Wars #147;virgins" know that Darth Vader is Luke's father, and can identify an Ewok (remarkable, considering that the creatures are never named in any of the Star Wars films). This incredible fertility of the Star Wars universe, Taylor explains, is reflected in its bottom line; the films' merchandising revenue alone rivals the GDP of a small country. And with the series' fandom only continuing to grow (despite the general consensus that the recent trilogy was an artistic failure), chances are good that Star Wars will still be galvanizing our imaginations#151;and minting money#151;for generations to come. An energetic, witty account of this stunning cinematic and business success story, How Star Wars Conquered the Universe is the saga of how a young filmmaker's idle idea became such an immense, transformative cultural force.

The Triumph of Seeds

by Thor Hanson

We live in a world of seeds. From our morning coffee to the cotton in our clothes, seeds support diets, economies, lifestyles, and civilizations. In The Triumph of Seeds, award-winning conservation biologist Thor Hanson builds on his own triumph in Feathers-itself a masterwork of natural and cultural history-to explore seeds as both a natural phenomenon and a human one. Spanning locations ranging from the Raccoon Lodge-Hanson's backyard writing hideout-cum-laboratory-to the coffee plantations of the Amazon, from our flower patches and backyard gardens to the spice routes of Kerala, The Triumph of the Seeds is a book of knowledge, adventure, and wonder by an enchanting writer who embodies both the charm of stories told by the fireside at an old country store and the hard-won expertise of a professor of field biology. A worthy heir to the grand tradition of Aldo Leopold and Bernd Heinrich, this book is essential reading for anyone who loves to see a plant grow.

Ministers at War

by Jonathan Schneer

In May 1940, with France on the verge of defeat, Britain alone stood in the path of the Nazi military juggernaut. Survival seemed to hinge on the leadership of Winston Churchill, whom the King reluctantly appointed Prime Minister as Germany invaded France. Churchill's reputation as one of the great twentieth-century leaders would be forged during the coming months and years, as he worked tirelessly first to rally his country and then to defeat Hitler. But Churchill-regarded as the savior of his nation, and of the entire continent-could not have done it alone. As prize-winning historian Jonathan Schneer reveals in Ministers at War, Churchill depended on a team of powerful ministers to manage the war effort as he rallied a beleaguered nation. Selecting men from across the political spectrum-from fellow Conservative Anthony Eden to leader of the opposing socialist Labor Party Clement Attlee-Churchill assembled a War Cabinet that balanced competing interests and bolstered support for his national coalition government. The group possessed a potent blend of talent, ambition, and egotism. Led and encouraged by Churchill, the ministers largely set aside their differences, at least at first. As the war progressed, discord began to grow. It reached a peak in 1945: with victory seemingly assured, Churchill was forced by his Minsters at War to dissolve the Government and call a General Election, which, in a shocking upset, he lost to his rival Attlee. Authoritatively recasting our understanding of British high politics during World War II, Schneer shows that Churchill managed the war effort by managing his team of supremely able yet contentious cabinet members. The outcome of the war lay not only in Churchill's individual brilliance but also in his skill as an executive, and in the collective ability of men who muted their personal interests to save the world from barbarism.

From Big Data to Smart Data

by Fernando Iafrate

A pragmatic approach to Big Data by taking the reader on a journey between Big Data (what it is) and the Smart Data (what it is for). Today's decision making can be reached via information (related to the data), knowledge (related to people and processes), and timing (the capacity to decide, act and react at the right time). The huge increase in volume of data traffic, and its format (unstructured data such as blogs, logs, and video) generated by the "digitalization" of our world modifies radically our relationship to the space (in motion) and time, dimension and by capillarity, the enterprise vision of performance monitoring and optimization.

Discrete Element Method to Model 3D Continuous Materials

by Inigo Terreros Mohamed Jebahi Ivan Iordanoff Damien Andre

Complex behavior models (plasticity, cracks, visco elascticity) face some theoretical difficulties for the determination of the behavior law at the continuous scale. When homogenization fails to give the right behavior law, a solution is to simulate the material at a meso scale in order to simulate directly a set of discrete properties that are responsible of the macroscopic behavior. The discrete element model has been developed for granular material. The proposed set shows how this method is capable to solve the problem of complex behavior that are linked to discrete meso scale effects.

Blue Chip Kids

by David W. Bianchi

The essential guide to being smart about money and investing Blue Chip Kids: What Every Child (and Parent) Should Know About Money, Investing, and the Stock Market is a fun and easy-to-understand introduction to the world of money and investing for kids and parents. Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father's commitment to pass on one of life's most important skills. Written by David W. Bianchi--an investor and lawyer with an economics degree from Tufts University--this hands-on resource demystifies the basic principles about money matters and shows what it takes to spend, save, and invest wisely. Filled with simple examples and numerous illustrations, this easy-to-read book discusses money and investing in 100 bite-size topics. For every parent who wants their children to develop the skills to invest wisely and become responsible money managers, regular savers, and to earn money while they sleep, this book is a must-have.ile they sleep, this book is a must-have.

Yoga All-In-One For Dummies

by Consumer Dummies

Everything you need to make yoga an integral part of your health and well-being If you want to incorporate yoga into your daily routine or ramp up what you're already doing, Yoga All-In-One For Dummies is the perfect resource! This complete compendium of six separate titles features everything you need to improve your health and peace of mind with yoga, and includes additional information on, stretching, meditation, adding weights to your yoga workouts, and power yoga moves. Yoga has been shown to have numerous health benefits, ranging from better flexibility and athletic performance to lowered blood pressure and weight loss. For those who want to take control of their health and overall fitness, yoga is the perfect practice. With Yoga All-In-One For Dummies, you'll have everything you need to get started and become a master of even the toughest yoga poses and techniques. Find out how to incorporate yoga to foster health, happiness, and peace of mind Get a complete resource, featuring information from six titles that are packed with tips Use companion workout videos to help you master various yoga poses and techniques that are covered in the book Utilize tips in the book to increase balance, range of motion, flexibility, strength, and overall fitness Take a deep breath and dive into Yoga All-In-One For Dummies to find out how you can improve your health and your happiness by incorporating yoga into your daily routine.

The Dream Cafe

by Duncan Bruce Dr Geoff Crook

Get out of the office and dream!To keep your brand innovative you need to feed your creative spiritand the office is not the place to do that. So get out,disrupt and reimagine the status quo, get into a café anddream.Recreating the convivial, collaborative, creative world of theavant-garde the guys at The Dream Café have developed a fresh,new approach which is being used by major brands and businesses togreat success. They create actual Dream Café locations -settings which encourage freedom of thought and collaboration.Explaining how space and process can be harnessed to produce thekind of unanticipated multicultural and interdisciplinaryencounters that lead to unpredictable outcomes.Now, for the first time, the innovation consultants at The DreamCafé have made their model and methods available to us all inthis exciting new book.Focuses on the urgent need to enable major brand businesses toformulate, refine, and deliver the big brand idea that will disruptand redefine the marketShows how to innovate and stand out by embracing risk andinnovationEqual parts inspiration and practical implementationThe concept covered is currently being used extensively bymajor global brands and companies

Dentistry in Rabbits and Rodents

by Estella Böhmer

Dentistry in Rabbits and Rodents is a practical guide aimed at helping clinicians successfully diagnose and treat dental problems in rabbits and rodents within their own surgeries. With over two-thirds of small mammals presenting with tooth related problems, there is great potential to enhance the treatment offered to the owners of these species. Focusing on innovative diagnostics using normal radiographic machines as well as specific positioning techniques, radiographs are presented with reference lines and detailed annotations. Richly illustrated with high quality photographs, pathological findings are described before selection of appropriate therapy and treatment is discussed. Key features include: Covers the dental anatomy and physiology of all small mammal species commonly kept as pets. Intraoral radiography and innovative positioning for imaging the guinea pig and chinchilla dentitions are described, enabling the practitioner to visualize each tooth in detail. Once a diagnosis has been reached, selection of different treatments and the advantages and disadvantages of each surgical technique are discussed. Offers helpful directives for approaching and treating dental disease without the need for referral to a specialist or the use of expensive equipment.

Pancreatic Cancer, Cystic Neoplasms and Endocrine Tumors

by John P. Neoptolemos Michael G. Sarr Shu You Peng Hans G. Beger Akimasa Nakao

Pancreatic Cancer, Cystic Neoplasms and Endocrine Tumors: Diagnosis and Management is a modern, expertly crafted and clinically focused guide to the diagnosis, management and best-practice care of patients suffering from pancreatic cancer, cystic neoplasms and endocrine tumours. Packed with outstanding figures and with reference to the leading society guidelines, its main focus is on the many endoscopic and radiologic diagnostic techniques, medical and surgical management of both full-blown cancer and other tumors, and the risks of each form of treatment. Also covered in detail are issues of tumor recurrence and long-term outcome of treatment. Brought to you by highly skilled national and international leaders in the specialty and an experienced editor team, this is an invaluable guide to practicing gastroenterologists and surgeons in the hospital and clinical environment, as well as oncologists and endocrinologists managing patients with pancreatic tumorous lesions.

IT Audit, Control, and Security

by Robert Moeller

When it comes to computer security, the role of auditors today has never been more crucial. Auditors must ensure that all computers, in particular those dealing with e-business, are secure. The only source for information on the combined areas of computer audit, control, and security, the IT Audit, Control, and Security describes the types of internal controls, security, and integrity procedures that management must build into its automated systems. This very timely book provides auditors with the guidance they need to ensure that their systems are secure from both internal and external threats.

Achieving Service-Oriented Architecture

by Rick Sweeney

A complete, comprehensive methodology and framework for adopting and managing a successful service oriented architecture environment Achieving Service-Oriented Architecture helps to set up an SOA Architecture Practice defining the policies, procedures, and standards that apply not just to IT developers but to the entire corporation as it relates to business applications. Why a new architectural approach is necessary for your business to achieve all the value SOA has to offer Focuses on setting up an enterprise architecture practice for service-oriented architecture Discusses the implementation and governance processes for SOA Defines and describes an overall architectural framework for managing SOA assets at an enterprise architecture level Shows how to set up and run an SOA Enterprise Architecture Practice using the methodology and framework presented Defining how an Architecture Practice can transform itself and your corporation to maximize the benefits of the SOA approach, Achieving Service-Oriented Architecture provides a pragmatic enterprise architecture approach and framework for implementing and managing service oriented architecture from a business organization and business practices perspective. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Best Practices in Talent Management

by Marshall Goldsmith The Best Practice Institute Louis Carter

Comprehensive in scope, this book features more than 15 case studies and dozens of competency models, tools, instruments, and training material from the world's best global talent management systems and campaigns that show how thy successfully implemented and maintained talent management programs. Each case study includes tools, templates, competency models, guidelines, and training materials that can easily transfer to the real-world work of HR professionals. In addition the book is written by leading-edge contributions from the top thinkers in the field.

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