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La clave del éxito

by Malcolm Gladwell

En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: la clave del éxito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a boca- y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas. "La mejor forma de entender los cambios misteriosos que jalonan nuestra vida cotidiana (ya sea la aparición de una tendencia en la moda, el retroceso de las oleadas de crímenes, la transformación de un libro desconocido en un éxito de ventas, el aumento del consumo de tabaco entre los adolescentes o el fenómeno del boca a boca) es tratarlos como puras epidemias. Las ideas, los productos, los mensajes y las conductas se extienden entre nosotros igual que los virus." Malcolm Gladwell

Inteligencia intuitiva

by Malcolm Gladwell

En este libro revolucionario, el periodista estadounidense Malcolm Gladwell nos explica cómo pensamos sin pensar, de dónde proceden las decisiones que parece que tomamos en dos segundos, pero que no son tan simples como aparentan. ¿Por qué algunas personas son brillantes a la hora de decidir y otras son torpes una y otra vez? ¿Por qué algunos siguen su instinto y triunfan, mientras que otros acaban siempre dando un paso en falso? ¿Cuál es el funcionamiento real del cerebro en el trabajo, en clase, en la cocina o en la cama? ¿Y por qué las mejores decisiones suelen ser las más difíciles de explicar? Gladwell nos presenta a un psicólogo que ha aprendido a predecir si un matrimonio puede durar con sólo observar a sus miembros unos minutos; a un entrenador de tenis que sabe cuándo un jugador cometerá doble falta antes incluso de que la raqueta toque la bola; a un experto en antigüedades que reconoce una falsificación de un solo vistazo. Este libro revela que quienes son buenos tomando decisiones no son aquellos que procesan más información o que dedican más tiempo a deliberar, sino aquellos que han perfeccionado el arte de hilar fino, de extraer los pocos factores que realmente importan a partir de una cantidad desmesurada de variables. Por medio de la neurología y la psicología, y exhibiendo todo el esplendor del que este autor es capaz, Inteligencia intuitiva cambia nuestra forma de tomar decisiones y revoluciona nuestra manera de pensar.

El húsar

by Arturo Pérez Reverte

"El húsar -señala el autor- es mi primera novela. Escrita en 1983 entre dos reportajes de guerra -no tenía entonces intención de dedicarme a la literatura- y publicada casi por azar en una editorial con la que nunca mantuve buenas relaciones, he tardado casi veinte años en recuperar los derechos de publicación. Ahora sale de nuevo a la luz, por fin a gusto de su autor, con una adecuada revisión, corregida de erratas y aligerada de algunos adverbios y adjetivos innecesarios." El húsar (1986-2004) «Un relato espléndido sobre la desmitificación de la guerra y la muerte de todo heroísmo, en plena época napoleónica.»

Los días azules

by Fernando Vallejo

Me pasé la infancia y la juventud en misa o leyendo novelas, y tantas oí y leí que perdí la fe: en Dios, cosa que para los efectos de la literatura poco importa, y en el novelista de tercera persona que sí. En este negocio el que no es poeta o novelista de tercera persona se quedó colgado del trapecio en el aire fuera del circo. Qué más da. ¡Cómo va a saber un pobre hijo de vecino lo que están pensando dos o tres o cuatro personajes! ¡No sabe uno lo que está pensando uno mismo con esta turbulencia del cerebro va a saber lo que piensa el prójimo! ¡Al diablo con la omnisciencia y la novela! Hoy por hoy no piso una iglesia ni de turista y no leo una novela ni a palos. Me quedé en Blasco Ibáñez, en Cronin, en Daphne Du Maurier, y me escapé del boom que no sé en última instancia qué fue, si algo así como un Big Bang. Yo sólo creo en quien dice humildemente yo y lo demás son cuentos. Fernando Vallejo

Contra Bush

by Carlos Fuentes

"La insolencia pierde a los hombres y a las naciones." Esta obra reúne reflexiones sobre la crisis política estadounidense y global provocada por la administración de George W. Bush y su círculo más próximo. En un planeta donde miles de millones de seres humanos reclaman por trabajo y salud, educación y techo, los Estados Unidos, única potencia mundial, imponen hoy intereses ajenos y opuestos a esas necesidades. Olvidando que todos somos descendientes de encuentros de civilizaciones, Bush y su equipo exaltan los fundamentalismos violentos en vez de promover, como incumbe al fuerte, políticas constructivas que eliminen los focos de tensión que atraen a insatisfechos y fanáticos. En Contra Bush, Carlos Fuentes formula un deseo que es a la vez convocatoria a los ciudadanos estadounidenses: que recuperen la voluntad de emplear la extraordinaria fuerza de su país para cooperar en favor de la legalidad internacional, el desarrollo económico y el respeto a las culturas. Sólo así el terrorismo podrá ser vencido.

Electromagnetic Field Theories for Engineering

by Md. Abdus Salam

A four year Electrical and Electronic engineering curriculum normally contains two modules of electromagnetic field theories during the first two years. However, some curricula do not have enough slots to accommodate the two modules. This book, Electromagnetic Field Theories, is designed for Electrical and Electronic engineering undergraduate students to provide fundamental knowledge of electromagnetic fields and waves in a structured manner. A comprehensive fundamental knowledge of electric and magnetic fields is required to understand the working principles of generators, motors and transformers. This knowledge is also necessary to analyze transmission lines, substations, insulator flashover mechanism, transient phenomena, etc. Recently, academics and researches are working for sending electrical power to a remote area by designing a suitable antenna. In this case, the knowledge of electromagnetic fields is considered as important tool.

Engaging University Students

by Hamish Coates Alexander C. Mccormick

This book provides university teachers, leaders and policymakers with evidence on how researchers in several countries are monitoring and improving student engagement--the extent to which students are exposed to and participate in effective educational practices. It captures insights from international implementations of the National Survey of Student Engagement (NSSE), developed in the United States. In the last half decade NSSE has been adapted and used in several other countries, producing the largest international collaboration yet involving educationally relevant data on students' engagement in higher education. Leaders of established national collaborations draw on their experiences with hundreds of institutions to contribute their insights. Framed by their cultural and educational contexts, they discuss issues concerning first-year learners, international students, part-time and distance learners, as well as teaching and leadership in support of student learning. Each chapter outlines strategies based on national case studies and presents perspectives supported by concrete examples of how these have played out in diverse settings. The book suggests mechanisms that can be used by institutions, ministries and quality agencies around the world.

Play and Recreation, Health and Wellbeing

by John Horton Tracey Skelton Bethan Evans

Geographies of children and young people is a rapidly emerging sub-discipline within human geography. There is now a critical mass of established academic work, key names within academia, growing numbers of graduate students and expanding numbers of university level taught courses. There are also professional training programmes at national scales and in international contexts that work specifically with children and young people. In addition to a productive journal of Children's Geographies, there's a range of monographs, textbooks and edited collections focusing on children and young people published by all the major academic presses then there is a substantive body of work on younger people within human geography and active authors and researchers working within international contexts to warrant a specific Major Reference Work on children's and young people's geographies. The volumes and sections are structured by themes, which then reflect the broader geographical locations of the research.

The Action Research Planner

by Stephen Kemmis Robin Mctaggart Rhonda Nixon

A fully-updated and reworked version of the classic book by Stephen Kemmis and Robin McTaggart, now joined by Rhonda Nixon, The Action Research Planner is a detailed guide to developing and conducting a critical participatory action research project. The authors outline new views on 'participation' (based on Jürgen Habermas's notion of a 'public sphere'), 'practice' (as shaped by practice architectures), and 'research' (as research within practice traditions). They provide five extended examples of critical participatory action research studies. The book includes a range of resources for people planning a critical participatory research initiative, providing guidance on how to establish an action research group and identify a shared concern, research ethics, principles of procedure for action researchers, protocols for collaborative work, keeping a journal, gathering evidence, reporting, and choosing academic partners. Unlike earlier editions, The Action Research Planner focuses specifically on critical participatory action research, which occupies a particular (critical) niche in the action research 'family'. The Action Research Planner is an essential guide to planning and undertaking this type of research.

Educational Policy Innovations

by Sing Kong Lee Wing On Lee Ee Ling Low

This volume presents how high performing education systems over the world are constantly innovating their educational policies to nurture their citizens for the challenges of the future economy and the anticipation of the unknown. This volume includes a state-of-the-art review of the literature in this field, several commissioned focal chapters focusing on the distinctive case of Singapore and internationally commissioned chapters of several other accomplished education systems around the world. A comparative study of Singapore against other high performing education systems is included to provide greater insights to the possible applications to other education systems.

Implementing Cross-Culture Pedagogies

by Pham Thi Hong Thanh

During the last two decades Confucian heritage culture countries have widely promoted teaching and learning reforms to advance their educational systems. To skip the painfully long research stage, Confucian heritage culture educators have borrowed Western philosophies and practices with the assumption that what has been done successfully in the West will produce similar outcomes in the East. The wide importation of cooperative learning practices to Confucian heritage culture classrooms recently is an example. However, cooperative learning has been documented in many studies not to work effectively in Confucian heritage culture classrooms. The reason is that the educators often impose this instructional method on the students without a careful consideration of its appropriateness in the socio-cultural context of Confucian heritage culture countries. This procedure is not effective and professional because learning does not stand alone. Rather, it is shaped and influenced by other factors including teaching methods, learning tasks, assessment demands, workload and the learning culture of students in the local context. For cooperative learning to work effectively in Confucian heritage culture classrooms, reformers need to consider the importation of this approach in line with a careful examination of all supports and constraints that affect those factors that are associated with learning. The volume provides an applied theoretical framework and culturally appropriate and practical instructions that could assist Confucian heritage culture educators and teachers to address various factors at multiple levels in order to optimize success in importing cooperative learning to their classrooms. Overall, it provides strategies to assist Confucian heritage culture teachers to change their teaching practices, redesign lessons plans, design assessment methods, and organize learning activities in a manner that can influence Confucian heritage culture students to shift from employing teacher-centered learning approaches to cooperative learning.

Pedagogies to Enhance Learning for Indigenous Students

by Peter Sullivan Peter Grootenboer Robyn Jorgensen

This book describes research undertaken by leading Australian researcher in Indigenous communities. While the chapters are Australian in their focus, the issues that are discussed are similar to those in other countries where there are indigenous people. In most cases, in Australia and internationally, Indigenous learners are not succeeding in school, thus making the transition into work and adulthood quite tenuous in terms of mainstream measures. The importance of being literate and numerate are critical in success in school and life in general, thus making this collection an important contribution to the international literature. The collection of works describes a wide range of projects where the focus has been on improving the literacy and numeracy outcomes for Indigenous students. The chapters take various approaches to improving these outcomes, and have very different foci. These foci include aspects of literacy, numeracy, curriculum leadership, ICTs, whole school planning, policy, linguistics and Indigenous perspectives. Most of the chapters report on large scale projects that have used some innovation in their focus. The book draws together these projects so that a more connected sense of the complexities and diversity of approaches can be gleaned.

New Perspectives on the Research of Chinese Culture

by Pei-Kai Cheng Ka Wai Fan

This volume contains high quality articles, originally published in Chinese in the Chinese Journal Jiuzhou Xuelin [Chinese Cultural Quarterly] and new articles written on special invitation by established scholars in the field. The theme of the volume is 'New Perspectives on Research of Chinese Culture', introducing the latest trends and new developments in the research into Chinese history, humanities, music and geography. The articles are written by well-known scholars in the field who examine Chinese culture from various new perspectives adopting different research methods.

One-Day, One-Problem

by Karen P.L. Goh Elaine Yew Glen O'Grady Henk Schmidt

One-day, one-problem is a unique adaptation of problem-based learning (PBL) pioneered at Republic Polytechnic, Singapore. Here students are challenged each day with a problem from their domain and attain the necessary learning outcomes in the process of responding to the problem. Throughout the day students would engage in small group discussions, self-directed learning and conversations with their teacher who plays the role of a facilitator. This approach to learning and instruction represents a new brand of constructivist learning in a more structured learning environment compared to conventional PBL. This book contains a series of chapters by authors with first-hand experience in the One-day,one-problem PBL approach. Unlike other books on PBL, the chapters are both research-informed and practical. Results of empirical studies into the factors of PBL such as quality of problems, tutor behaviours, scaffoldings, student learning and interest are discussed together with practical implications for the educator. The book begins with an overview of the one-day, one-problem process, providing a viewpoint from both the student and tutor. Republic Polytechnic's pedagogical philosophy and epistemological belief of education are introduced with the intent to share how the polytechnic designed and implemented a system that supports the philosophical beliefs. Results and practical implications of empirical studies on the various factors that influence students' learning in PBL are discussed. These include the quality of problems and the use of scaffoldings for students' learning, tutors as facilitators, preparation of staff for PBL, student assessment, how students learn in the process of PBL and student interest.

Proceedings of 6th International Conference on Big Data and Cloud Computing Challenges: ICBCC 2019, UMKC, Kansas City, USA (Smart Innovation, Systems and Technologies #164)

by V. Vijayakumar V. Neelanarayanan Praveen Rao Janet Light

The book presents papers from the 6th International Conference on Big Data and Cloud Computing Challenges (ICBCC 2019), held at the University of Missouri, Kansas City, USA, on September 9 and 10, 2019 and organized in collaboration with VIT Chennai. The book includes high-quality, original research on various aspects of big data and cloud computing, offering perspectives from the industrial and research communities on how to address the current challenges in the field. As such it is a valuable reference resource for researchers and practitioners in academia and industry.

Quantum Finance: Intelligent Forecast and Trading Systems

by Raymond S. Lee

With the exponential growth of program trading in the global financial industry, quantum finance and its underlying technologies have become one of the hottest topics in the fintech community. Numerous financial institutions and fund houses around the world require computer professionals with a basic understanding of quantum finance to develop intelligent financial systems. This book presents a selection of the author’s past 15 years’ R&D work and practical implementation of the Quantum Finance Forecast System – which integrates quantum field theory and related AI technologies to design and develop intelligent global financial forecast and quantum trading systems. The book consists of two parts: Part I discusses the basic concepts and theories of quantum finance and related AI technologies, including quantum field theory, quantum price fields, quantum price level modelling and quantum entanglement to predict major financial events. Part II then examines the current, ongoing R&D projects on the application of quantum finance technologies in intelligent real-time financial prediction and quantum trading systems. This book is both a textbook for undergraduate & masters level quantum finance, AI and fintech courses and a valuable resource for researchers and data scientists working in the field of quantum finance and intelligent financial systems. It is also of interest to professional traders/ quants & independent investors who would like to grasp the basic concepts and theory of quantum finance, and more importantly how to adopt this fascinating technology to implement intelligent financial forecast and quantum trading systems. For system implementation, the interactive quantum finance programming labs listed on the Quantum Finance Forecast Centre official site (QFFC.org) enable readers to learn how to use quantum finance technologies presented in the book.

Total Scar Management: From Lasers to Surgery for Scars, Keloids, and Scar Contractures

by Rei Ogawa

The purpose of this book is to discuss available treatments for “scars” and analyze their mechanisms from an international perspective. “Scars” are now receiving considerably more attention internationally, because the topic of patients’ quality of life (QOL) of patients has gained in importance. Total Scar Management highlights many “new” and “practical” topics related to scars such as various treatments for post-burn scars, traumatic scars, keloids and hypertrophic scars, aesthetic management of scars, reconstructive surgery of scar contractures, basic researches, etc. Written by an international team of prominent experts in their respective fields, the book presents the latest and most helpful advances regarding “scars,” offering a unique resource for all plastic surgeons, dermatologists, aesthetic surgeons, wound surgeons, wound healing specialists, and general surgeons who are interested in the aesthetic outcomes of their work.

VLSI Design and Test: 23rd International Symposium, VDAT 2019, Indore, India, July 4–6, 2019, Revised Selected Papers (Communications in Computer and Information Science #1066)

by Rohit Sharma Virendra Singh Sudeb Dasgupta Anirban Sengupta Santosh Kumar Vishvakarma

This book constitutes the refereed proceedings of the 23st International Symposium on VLSI Design and Test, VDAT 2019, held in Indore, India, in July 2019. The 63 full papers were carefully reviewed and selected from 199 submissions. The papers are organized in topical sections named: analog and mixed signal design; computing architecture and security; hardware design and optimization; low power VLSI and memory design; device modelling; and hardware implementation.

Myelin: Basic and Clinical Advances (Advances in Experimental Medicine and Biology #1190)

by Kazunori Sango Junji Yamauchi Toru Ogata Keiichiro Susuki

This book presents the latest exciting advances in understanding of the structure and function of myelin in the central and peripheral nervous systems under normal and pathological conditions. Readers will find state of the art information from the perspectives of both basic neuroscience and clinical neurology and neuropathology. Detailed attention is paid to the findings and implications of recent research on the myelin-forming glial cells such as oligodendrocytes and Schwann cells. The discussion of myelin pathology encompasses a wide range of diseases and conditions, including, for example, multiple sclerosis, Pelizaeus-Merzbacher disease, traumatic brain and spinal cord injuries, brain tumors of glial cell origin, Charcot-Marie-Tooth disease, immune-mediated neuropathy, and diabetic neuropathy. The authors comprise researchers at the cutting edge of biotechnology and experts in the diseases discussed. The clearly written text is supported by numerous high-quality light and electron microscopy, CT, and MR images.

Barriers to Entry: Overcoming Challenges and Achieving Breakthroughs in a Chinese Workplace

by Paul Ross

This book offers a unique perspective on the challenges that non-Chinese employed by Chinese companies face and provides insight into the issues foreign employees working for Chinese management encounter. As its source of content the book analyzes the experiences of those currently working for Chinese companies both inside and outside China and in exploring the dimensions of that experience lifts the veil on the inner workings of a Chinese company. By supplementing this primary analysis with secondary research that encompasses a wide range of disciplines (cross-cultural relations, Chinese management philosophy and practice, human resource management, linguistics, and aesthetics, etc.) the book serves as an invaluable resource for those engaged in the study of Chinese enterprise culture and management, cross-cultural relations, international business and human resource management.

Emerging Chemicals and Human Health

by Yunhui Zhang

This book mainly focuses on advances made over the past 10 years regarding the exposure, metabolism, transformation, toxicity, molecular mechanism and biomarkers for emerging chemicals in humans. A hot topic in the field of environmental health, the term “emerging chemicals” refers to a class of compounds that are frequently encountered and potentially harmful to the natural environment and human health. They are also the preferred target substances for future environmental control measures. The list of emerging chemicals includes pharmaceutical and personal care products (PPCPs), endocrine disruptor chemicals (EDC), persistent organic pollutants (POPs), and nanomaterials. However, the environmental and health hazard characteristics of many emerging chemicals remain unclear. The aim of this book is to stimulate further research in new directions by providing novel and provocative insights into the exposure assessment of and potential mechanisms regarding emerging chemicals in humans. It also offers a state-of-the-art report on recent discoveries concerning emerging chemicals and where the field is headed.

The Rational Homo Psychologicus: Creating Thoughtful Businesses

by H. Y. Story

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are companies. The homo psychologicus state of people and companies, or the desire of realizing who we are and who we are not, lays the foundation for our decisions on profits and stakeholder relationships.The author, a veteran brand strategy consultant, starts by decoding some of the most popular misconceptions in the field of brand management—Corporate Identity, Brand Valuation, and Positioning Theory. While the concepts are clarified and the functionality of brand management is redefined, the book further dissects that a key differentiation between businesses with lasting success and others is a thoughtful homo psychologicus mindset.The methodology of developing thoughtful businesses will empower companies to make more visionary decisions for themselves and the economic ecosystem that we all rely upon. More thoughtful businesses could potentially create more thoughtful economies through their collective efforts.

Exploring Pancreatic Metabolism and Malignancy

by Ganji Purnachandra Nagaraju Aramati Bm Reddy

This book comprehensively describes the association between metabolic syndrome and pancreatic cancer progression, and the mechanism of action and target definition with a view to drug discovery. Metabolic syndrome, which includes adnominal obesity, hypertension, dyslipidemia, and hyperglycemia, has recently been shown to play an important role in the etiology and progression of various cancers. Further, obesity and diabetes have been associated with an increased incidence of gastric cancers. The book reviews the key biological mechanisms underlying the association between metabolic dysregulation, including obesity-associated enhancement of growth factor signaling, inflammation, and perturbation in pancreatic cancer cell growth and metastasis. It also illustrates the role of the inflammatory signaling pathway in metabolic diseases as well as tumor growth and explores the potential of these pathways as the rational targets for pancreatic cancer therapy. Lastly, the book offers a comprehensive description of the challenges associated with diabetes and pancreatic cancer therapy.

ULF Waves’ Interaction with Cold and Thermal Particles in the Inner Magnetosphere (Springer Theses)

by Jie Ren

This thesis focuses on ULF (Ultra-low-frequency) waves' interaction with plasmasphere particles and ring current ions in the inner magnetosphere. It first reports and reveals mutual effect between ULF waves and plasmasphere using Van Allen Probes data. The differences and similarities of different ring current ions interacting with ULF waves are extensively explored using Cluster data, which provides a potential explanation for O+-dominated ring current during the magnetic storms. Furthermore, this thesis finds a method to study the phase relationship between ULF waves and drift-bounce resonant particles, and proposes that the phase relationship can be used to diagnose the parallel structure of standing wave electric field and energy transfer directions between waves and particles. The findings in this thesis can significantly promote our understanding of ULF waves' role in the dynamics of inner magnetosphere.

Oxidative Stress in Lung Diseases: Volume 2

by Narasimham L. Parinandi Nirmal K. Ganguly Sajal Chakraborti Tapati Chakraborti Rita Ghosh

This is the second volume of the comprehensive, two-volume work on oxidative stress in lung diseases. Adopting a multidisciplinary approach, it demonstrates the cellular and molecular mechanisms associated with ROS (reactive oxygen species)-induced initiation and progression of a variety of lung diseases, such as COPD, emphysema, asthma, cystic fibrosis, occupational pulmonary diseases and pulmonary hypertension and discusses points for therapeutic intervention. The book also covers translational research and the latest research on prevention and therapeutics. Each chapter includes in-depth insights into the mechanisms associated with lung diseases and into identifying targets for drug development. Bridging the gap between fundamental and translational research, and examining applications in the biomedical and pharmaceutical industry, it is a thought- provoking read for basic and applied scientists engaged in biomedical research.

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