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a book for beginning consultants
The Consultant's Quick Start Guide offers a practical approach to setting up a consulting business. Throughout the guide, Elaine Biech--author of the best-selling The Business of Consulting--shares both her own secrets as well as those of numerous other successful consultants. With a focus on the business side of consulting, Biech takes you through a painless, fill-in-the-blanks, step-by-step process for setting up your consulting firm. New sections include:Why A Consulting Career--Five Reasons Why You May Be a Good InvestmentHow Much Will Clients Pay?Your first "To Do" ListWhat to call your businessCreating and writing Business PlansOffice Location OptionsSetting up your office, including Furnishing Your Office and planning your Technical NeedsElectronic Records, including Monthly Expense Records, Revenue Projections, and InvoicingStaying Organized, including a Session PlannerDetermining your market nicheCreating your marketing planDeveloping your websiteReviewing your first year with your familyElectronic resource list, available onlineSkills And Knowledge Required of Consultants
Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? - understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing - learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer - gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers - from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy - use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan - create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction
Why do you choose the things you buy - such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to chuck them and why?<P> As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!<P> This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.<P> If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision - using these is a sure route to better grades.<P> Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim's pick of Youtube videos that make the examples in each chapter come alive!
'A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways. The approach is distinctive. Readers are encouraged to reflect on their own experiences, as well as appreciate the insights provided by scholarship in psychology, sociology and marketing science. The authors not only discuss complex, one-off decisions, but also help us to understand routine behaviours that occupy so much of daily life - buying brands, patronising stores, watching adverts, making recommendations' - Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales, Sydney What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into consideration not just the individual but the market environment. New to this second edition: - Increased accessibility for a truly international readership - Fully updated with contemporary, global examples and case studies - Further coverage of cross-cultural comparison, including a new chapter on Consumer Differences which also incorporates age and gender differences - Increased study features such as exercises, questions/answers, and a fully updated companion website with lecturer and student resources - www. sagepub. co. uk/east2e This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour.
This book provides an understanding of how the marketplace works, what our role is in it, and how our choices affect our lifestyles.
Consumer Education & Economicsis a contemporary consumer education program that covers all financial literacy basics: Understanding our economy Managing family and personal finances Understanding and managing credit Making well-informed purchasing decisions
Increasing the energy efficiency of your home can save you money, help the environment, and enhance your comfort, but how do you decide which improvements are the most beneficial and cost-effective? Completely revised to incorporate the latest developments in green technology, The Consumer Guide to Home Energy Savings is the definitive resource for consumers who want to better their home's performance while reducing their energy bills. Well-organized and highly readable, The Consumer Guide to Home Energy Savings begins with an overview of the relationships between energy use, economics, and the environment. Updated and expanded chapters focus on specific aspects of any home, such as heating and cooling, ventilation, electronics, lighting, cooking, and laundry, and provide helpful explanations for each, including: Energy use characteristics Comparisons between available technologies Cost-effective repair and replacement options Step-by-step guidance for finding the right equipment This comprehensive resource is packed with tips on improving existing equipment and guidance for when and why to invest in new purchases, as well as a reminder to check local government and utilities for purchase or retrofit grants or incentives. It is a must-read for anyone concerned about reducing both their energy bills and their environmental impact. Jennifer Thorne Amann is the buildings program director at the American Council for an Energy-Efficient Economy (ACEEE). Alex Wilson is the founder of BuildingGreen, Inc, executive editor of Environmental Building News, and author of Green Building Products and Your Green Home Katie Ackerly is a researcher at the Center for the Built Environment and a graduate student in architecture ate the University of California, Berkeley.
Every day, in households across the country, people engage in behavior to improve their current health, recover from disease and injury, or cope with chronic, debilitating conditions. Innovative computer and information systems may help these people manage health concerns, monitor important indicators of their health, and communicate with their formal and informal caregivers. Human factors is an engineering science dedicated to understanding and improving the way people use technology and other things in the environment. Consumer Health Information Technology in the Home introduces designers and developers to the practical realities and complexities of managing health at home. It provides guidance and human factors design considerations that will help designers and developers create consumer health IT applications that are useful resources to achieve better health.
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager - India WPP India in many ways is a "Nation of Nations. " So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion-creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or. " Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym
The book helps students understand the terminology of consumer mathematics. Interest rates, prices, tax tables, and new nutrition information have been incorporated into the new edition.
Welcome to Consumer Mathematics. This book includes many of the math skills that you will need now and later in life. Why do you need these skills? Think about the world of mathematics around you. When you buy something, you use math to count money. When you measure something, you use numbers to calculate units of measurement. Buying food, paying taxes, banking, and managing a household all require at least some sort of math.
General stores are essential to the image of a colonial village. Many historians, however, still base their stories of settlement on the notion of rural self-sufficiency, begging the question: if general stores were so common, who were their customers? To answer this, Consumers in the Bush draws on the account books of country stores, rich evidence that has rarely been used. Douglas McCalla considers more than 30,000 transactions on the accounts of 750 families at seven Upper Canadian stores between 1808 and 1861. These customers were typical of rural society - farmers, artisans, labourers, and often women. At village stores they found a wide variety of products, most imported from Britain, a few from the United States, and a surprising number that were produced locally. Three chapters focus on the major product categories of dry goods, groceries, and hardware; a fourth considers local products, and a fifth addresses a variety of items - from household goods to footwear to school books. In telling us about the goods colonists bought, this book explores what they were used for and the stories they allow us to tell about rural lives and experience. By seeing rural Upper Canadians as consumers, Consumers in the Bush reveals them as full participants in the rapidly changing nineteenth-century global world of goods.
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.From the Trade Paperback edition.
Mourning the death of loved ones and recovering from their loss are universal human experiences, yet the grieving process is as different between cultures as it is among individuals. As late as the 1960s, the Wari' Indians of the western Amazonian rainforest ate the roasted flesh of their dead as an expression of compassion for the deceased and for his or her close relatives. By removing and transforming the corpse, which embodied ties between the living and the dead and was a focus of grief for the family of the deceased, Wari' death rites helped the bereaved kin accept their loss and go on with their lives. Drawing on the recollections of Wari' elders who participated in consuming the dead, this book presents one of the richest, most authoritative ethnographic accounts of funerary cannibalism ever recorded. Beth Conklin explores Wari' conceptions of person, body, and spirit, as well as indigenous understandings of memory and emotion, to explain why the Wari' felt that corpses must be destroyed and why they preferred cannibalism over cremation. Her findings challenge many commonly held beliefs about cannibalism and show why, in Wari' terms, it was considered the most honorable and compassionate way of treating the dead.
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick--marketing professionals, advertisers, psychology mavens, and consumers themselves--this is a fascinating read.What do all successful fast-food restaurants have in common?Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?How does the fashion industry play on our innate need to belong?Why do men's testosterone levels rise when they drive a Ferrari or a Porsche?The answer to all of these intriguing questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives--namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.
"FRIEND, YOU'RE TALKING TO A GUY WITH A PRICE ON HIS HEAD AND THE POLICE AT HIS BACK..." <P> Compared to the $40 million the cops think he stole, $75,000 may not sound like much. But it's all the money in the world to the struggling Cuban exiles of Miami who rescued Morgan the Raider. So when it's snatched by a man the Cubans trusted, Morgan sets out to get it back. <P> A simple favor but as the bodies pile up -- dead men and beautiful women-- the Raider wonders what kind of Latin hell he's gotten himself into, and just who or what is the mysterious Consummata? <P> Begun by mystery master Mickey Spillane in the late 1960s and completed four decades later by his friend Max Allan Collins (Road to Perdition), The Consummata is the long-awaited follow-up to Spillane's bestseller The Delta Factor -- a breathtaking tale of treachery, sensuality, and violence, showcasing two giants of crime fiction at their pulse-pounding, two-fisted best.
For fans of Stephen King, Joe Hill, and Sarah Langan comes a thrilling new vision of American horror. In Heather Herrman's heart-pounding debut novel, evil is ready to feed--and it's got one hell of an appetite. In the wake of tragedy, John and Erma Scott are heading west in search of a new life. So when car trouble strands them in sleepy Cavus, Montana, they decide to stay for a while, charmed by the friendly residents and the surrounding ambiance. Here, they hope, is the healing balm that their marriage needs. Then John and Erma find themselves in a fight not just to save their marriage, but their very lives. For this is no ordinary town. Its quiet streets conceal a dark and bloody secret that has slumbered for centuries. Now, that secret is awake . . . and it's hungry. Like a slow infection, evil is spreading through Cavus. Soon John and Erma--along with the local sheriff, an undocumented immigrant, a traumatized teenage girl, and an old man with terrible secrets of his own--must join together to battle an all-consuming force that has set its sights on its prey: the entire human race.Advance praise for Consumption "Both the evil that suffuses the pages of Consumption and the motley gang of innocents who defend against it are much more interesting than those usually found in your average scare fare. Solid writing elevates this imaginative fright-fest from an invigorating new voice."--Sophie Littlefield, bestselling author of the Aftertime series
In December 1999, a multinational team journeys out to the stars, to the most awesome encounter in human history. Who or what is out there?
In the last three decades, the field of pidgin and creole studies has become recognized as central to modern linguistics. Designed for the student without previous knowledge of the field, this book builds chapter by chapter to give a compregensive overview of current thinking and research on pidgins and creoles.
From the undisputed master of the medical thriller comes a terrifying cautionary tale for the millennium. After losing his ophthalmology practice to a for-profit medical giant, Dr. John Stapleton retrains in forensic pathology. When a series of virulent and extremely lethal illnesses appears on the scene, Stapleton traces the cause of the outbreak to the same corporation that cannibalized his practice.
From the acclaimed author of Infected comes an epic and exhilarating story of humanity's secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: the epidemic is driven not by evolution but by some malevolent intelligence.Standing against this unimaginable threat is a small group, assembled under the strictest secrecy. Their best weapon is hulking former football star Perry Dawsey, left psychologically shattered by his own struggles with this terrible enemy, who possesses an unexplainable ability to locate the disease's hosts. Violent and unpredictable, Perry is both the nation's best hope and a terrifying liability. Hardened CIA veteran Dew Phillips must somehow forge a connection with him if they're going to stand a chance against this maddeningly adaptable opponent. Alongside them is Margaret Montoya, a brilliant epidemiologist who fights for a cure even as she reels under the weight of endless horrors. These three and their team have kept humanity in the game, but that's not good enough anymore, not when the disease turns contagious, triggering a fast countdown to Armageddon. Meanwhile, other enemies join the battle, and a new threat -- one that comes from a most unexpected source -- may ultimately prove the most dangerous of all.Catapulting the reader into a world where humanity's life span is measured in hours and the president's finger hovers over the nuclear button, rising star Scott Sigler takes us on a breathtaking, hyper-adrenalized ride filled with terror and jaw-dropping action. Contagious is a truly grand work of suspense, science, and horror from a new master.From the Hardcover edition.
In Contagious Architecture, Luciana Parisi offers a philosophical inquiry into the status of the algorithm in architectural and interaction design. Her thesis is that algorithmic computation is not simply an abstract mathematical tool but constitutes a mode of thought in its own right, in that its operation extends into forms of abstraction that lie beyond direct human cognition and control. These include modes of infinity, contingency, and indeterminacy,as well as incomputable quantities underlying the iterative process of algorithmic processing. The main philosophical source for the project is Alfred North Whitehead, whose process philosophy is specifically designed to provide a vocabulary for "modes of thought"exhibiting various degrees of autonomy from human agency even as they are mobilized by it. Because algorithmic processing lies at the heart of the design practices now reshaping our world -- from the physical spaces of our built environment to the networked spaces of digital culture -- the nature of algorithmic thought is a topic of pressing importance that reraises questions of control and,ultimately, power. Contagious Architecture revisits cybernetic theories of control and information theory's notion of the incomputable in light of this rethinking of the role of algorithmic thought. Informed by recent debates in political and cultural theory around the changing landscape of power, it links the nature of abstraction to a new theory of power adequate to the complexities of the digital world.
Women of Faith, renowned for their unique combination of personality and truth, offer fresh new messages in their fourth series of popular topical study guides. Titles include: Receiving God's Goodness Experiencing Spiritual Intimacy Contagious Joy Understanding Purpose Each study guide, teeming with insights and quotes from the conference speakers provides twelve weeks of Bible study, a leader's guide for small groups, and a special take-home reminder for each week's lesson.
David Mezzapelle was inspired to write this uplifting book based on his life's experiences and his own contagious optimism. He has influenced many people with his outlook and this book offers optimism to others around the globe. Contagious Optimism includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism also includes advice and guidance from business leaders, visionaries and professionals. Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it's possible to FIND the silver lining in every cloud. Developed by the team that brought you Random Acts of Kindness, this book is like Chicken Soup for the Soul meets Pay It Forward, on steroids! Contagious Optimism is pure inspiration that will lift hearts, open minds, and create a movement of pass-it-on hope and happiness.Featured stories and endorsements from "contagious optimists" such as:Michael Beckwith - Founder of the single largest interfaith church in America: LA's Agape.Nancy Ferrari - The "Oprah of AM Radio"Daniel Tully - Chairman Emeritus of Merrill Lynch and one of the top executives to ever grace Wall Street.
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